China Toy Fair


TIF Celebrates Boys & Girls Club Week with Toy Distribution

Next week is National Boys and Girls Club Week and the Toy Industry Foundation (TIF) and Boys & Girls Clubs of America (BGCA) are celebrating by teaming up to distribute toys to children of military families. The families are stationed at USCG Base Portsmouth MWR and Naval Base Portsmouth in Virginia.

On March 25, from 4:00pm to 5:30pm, TIF and BGCA will distribute toys at the Pemberton MWR Gymnasium. More than 200 military family members from every branch of service expected to attend.

The toys were donated to The Toy Bank, the Foundation’s signature program, by toy manufacturers during the 2010 Toy Fair. Through the Play Comforts partnership, TIF will provide Toy Bank toys to members of Boys & Girls Clubs located on military bases across the country with high deployment rates.

SNL Cast Members, Daryl Hannah Stop by Toy Fair

More pics of Toy Fair! (via Discovery Bay Games)

From left: CEO of Discovery Bay Games, Craig Olson, actress/game inventor Daryl Hannah, and investor Rob Major, promoting one of the company’s games at New York Toy Fair on Tuesday, February 16, 2010. In addition to LIEbrary, the company will launch two more titles by Daryl Hannah (and co-creator Hilary Shepard) this year. (Photo credit: Dana Edelson)

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The Toy Book’s Toy Report 03/01/10

Catch up on last week’s news! Read The Toy Book Toy Report for 03/01/10.

To view click here.

Toy Fair 2010 Closes with More Buyers, Retailers, and Attendees

More than 1,100 exhibitors from around the world gathered at the 107th American International Toy Fair, the largest toy trade show in the western hemisphere, held last week. It’s estimated that exhibitors showcased 100,000 new toys and youth entertainment products during the event at the Jacob K. Javits Convention Center in New York City.

Attendance at Toy Fair 2010 (including buyers, retailers, trade guests, media and exhibiting staff) totaled 25,030, a 4 percent increase compared to 2009.  Nearly 285 of the exhibiting manufacturers, distributors, importers, and sales agents were first-time exhibitors.

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Are you ready for Kung Zhu?

At Toy Fair last week, I attended a press conference held by Cepia LLC regarding the next wave of Zhu Zhu Pets. It seems that Zhu Zhu Pets, the interactive, plush, artificially intelligent hamsters, have earned their black belts and will reveal their fast-as-lightning skills as Kung Zhu battle hamsters. These hamsters incorporate a level of action and excitement that appeals specifically to boys. The Kung Zhu clan joins the Zhu Zhu family in June. The Kung Zhu battle hamsters travel in packs and are part of teams. Four unique duos provide endless opportunities for epic battle play. In addition to these eight Kung Zhu Battle Hamsters, Kung Zhu battle gear, vehicles, and training arenas will be available. Kids can build, change and rearrange to make their own Kung Zhu battle arena where the hamsters square off wearing their unique armored suits. Kids can build further upon their Kung Zhu world with a headquarters, mission control, and training ground for the Special Forces team, and a training ground, snake pit, and dojo base for the Ninja Warriors. Other accessories including a combat bridge, y-turn, u-turn, hammer, missile attack tower, wheel of fire, and armored tanks to amp up the fight.
New lines Zhu Zhu Rock Stars and Zhu Zhu Pets Wild Bunch will also be available in June with a variety of accessories and habitats.

What do you think about Cepia’s main focus being on Zhu Zhu pets geared specifically to boys?

Kung Zhu Ninjas in Armor

Let The Toy Book Tweet Your News on the Toy Fair Show Floor!

The Toy Book’s booth, #1601, is THE place to be this Toy Fair! If you want to reach the industry, and consumers too, be sure to drop by with your toy news so we can “tweet” your news to our followers (industry, mommy bloggers, consumers, and anyone who likes toys) and to everyone at the Fair! Simply drop by with your news and we’ll get the word out for you! If you can whittle your news down to 140 characters or less we can blast it to the masses! Be sure to follow @ToyBook so you can follow our newsfeed! Even if you’re not currently on Twitter and have no idea how to “tweet,” just show up and we’ll take care of getting your message out!

Planet Fred to Debut BamBoo Bears at Toy Fair

A new eco-friendly toy company, Planet Fred, will be debuting its line of soft and colorful plush called BamBoo Bears at Toy Fair New York. BamBoo Bears are made from natural bamboo and organic cotton fleece, decorated in vibrant shades of pink and blue. Through a program with the National Arbor Day Foundation, Planet Fred will plant one tree in U.S. forests for every six BamBoo Bears that are sold.

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Manhattan Toy Picked as Distributor for Quadrilla Products

quadrilla

Manhattan Toy has finalized a worldwide licensing and distribution agreement with Quadrilla Spielzeug Design und Herstellung, creators of “Intelligent Play in Wood,” to manufacture and distribute Quadrilla’s complete range of Marble Runs and accessories starting in 2010.

Manhattan Toy will preview the collection at the Toy Fairs in New York and Nuremburg this month.

Blue Plate Media to Host Panel Discussions with Disney, Nickelodeon

Blue Plate Media will host its 3rd annual Blue Plate Media Lounge on February 16th at Toy Fair (room 1B05, Jacob Javits Center), moderating two panel discussions with Disney and Nickelodeon.

The panels will serve as an insider’s look at how to understand, reach, connect, and engage with kids and moms, across platforms such as television, online, and radio. Following the informal presentations, executives will be on hand to informally meet and greet, educate, answer questions, and review and present 2010 media opportunities. Blue Plate Media executives will also host informal, one-on-one, strategic media sessions with marketers to answer company-specific media questions, and to explain cross-platform media packages.

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The Toy Book’s Toy Report 01/13/10

toy-logo

Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

To view click here.