Are you ready for Kung Zhu?

At Toy Fair last week, I attended a press conference held by Cepia LLC regarding the next wave of Zhu Zhu Pets. It seems that Zhu Zhu Pets, the interactive, plush, artificially intelligent hamsters, have earned their black belts and will reveal their fast-as-lightning skills as Kung Zhu battle hamsters. These hamsters incorporate a level of action and excitement that appeals specifically to boys. The Kung Zhu clan joins the Zhu Zhu family in June. The Kung Zhu battle hamsters travel in packs and are part of teams. Four unique duos provide endless opportunities for epic battle play. In addition to these eight Kung Zhu Battle Hamsters, Kung Zhu battle gear, vehicles, and training arenas will be available. Kids can build, change and rearrange to make their own Kung Zhu battle arena where the hamsters square off wearing their unique armored suits. Kids can build further upon their Kung Zhu world with a headquarters, mission control, and training ground for the Special Forces team, and a training ground, snake pit, and dojo base for the Ninja Warriors. Other accessories including a combat bridge, y-turn, u-turn, hammer, missile attack tower, wheel of fire, and armored tanks to amp up the fight.
New lines Zhu Zhu Rock Stars and Zhu Zhu Pets Wild Bunch will also be available in June with a variety of accessories and habitats.

What do you think about Cepia’s main focus being on Zhu Zhu pets geared specifically to boys?

Kung Zhu Ninjas in Armor

Let The Toy Book Tweet Your News on the Toy Fair Show Floor!

The Toy Book’s booth, #1601, is THE place to be this Toy Fair! If you want to reach the industry, and consumers too, be sure to drop by with your toy news so we can “tweet” your news to our followers (industry, mommy bloggers, consumers, and anyone who likes toys) and to everyone at the Fair! Simply drop by with your news and we’ll get the word out for you! If you can whittle your news down to 140 characters or less we can blast it to the masses! Be sure to follow @ToyBook so you can follow our newsfeed! Even if you’re not currently on Twitter and have no idea how to “tweet,” just show up and we’ll take care of getting your message out!

Planet Fred to Debut BamBoo Bears at Toy Fair

A new eco-friendly toy company, Planet Fred, will be debuting its line of soft and colorful plush called BamBoo Bears at Toy Fair New York. BamBoo Bears are made from natural bamboo and organic cotton fleece, decorated in vibrant shades of pink and blue. Through a program with the National Arbor Day Foundation, Planet Fred will plant one tree in U.S. forests for every six BamBoo Bears that are sold.

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Manhattan Toy Picked as Distributor for Quadrilla Products

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Manhattan Toy has finalized a worldwide licensing and distribution agreement with Quadrilla Spielzeug Design und Herstellung, creators of “Intelligent Play in Wood,” to manufacture and distribute Quadrilla’s complete range of Marble Runs and accessories starting in 2010.

Manhattan Toy will preview the collection at the Toy Fairs in New York and Nuremburg this month.

Blue Plate Media to Host Panel Discussions with Disney, Nickelodeon

Blue Plate Media will host its 3rd annual Blue Plate Media Lounge on February 16th at Toy Fair (room 1B05, Jacob Javits Center), moderating two panel discussions with Disney and Nickelodeon.

The panels will serve as an insider’s look at how to understand, reach, connect, and engage with kids and moms, across platforms such as television, online, and radio. Following the informal presentations, executives will be on hand to informally meet and greet, educate, answer questions, and review and present 2010 media opportunities. Blue Plate Media executives will also host informal, one-on-one, strategic media sessions with marketers to answer company-specific media questions, and to explain cross-platform media packages.

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The Toy Book’s Toy Report 01/13/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

To view click here.

The Toy Book’s Toy Report 01/05/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/05/10.

To view click here.

Vermont Teddy Bears to Debut at Toy Fair

The Vermont Teddy Bear Company will be making their debut appearance at this year’s Toy Fair in February with new bear items. Until now, Vermont Teddy Bears have only been available for purchase online, by phone, or in the company’s Vermont retail store, but the bears will soon be available at toy stores and other retailers.

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