Kids Preferred, one of the leading U.S. children’s toy and gift manufacturers, is proud to announce that legendary folk singer Peter Yarrow will return to their booth (No. 2167) at the American International Toy Fair, located at the Jacob K. Javitz Center in New York City from 4:30 p.m. to 6 p.m. on Monday, February 11. Attendees of the trade show and members of the press will have the opportunity to meet Yarrow, hear him sing some timeless classics, and have him sign the hardcover illustrated children’s book he co-wrote based on the iconic dragon made famous by Peter, Paul, and Mary. [Read more...]
Hasbro, Inc., has expanded its Marvel Iron Man 3 line with the Iron Assemblers 3.75-inch action figure assortment. Each figure features an Interchangeable Armor System, allowing one figure to create more than 25 armor combinations and allowing armor to be switched out between the 16 available figures in the line to create hundreds of additional combinations. The assortment is suitable for kids ages 4 and up, and action figures are available in six varieties.
Hasbro will release additional details about the Iron Man 3 line as the American International Toy Fair nears. The fair will begin on Sunday, February 11 at the Jacob K. Javits Convention Center in New York City.
Check out the Iron Assemblers below!
By Julie Livingston, Director of Business Development & Accounts,Child’s Play Communications; former Senior Director of Public Relations, Toy Industry Association
Reporters scouting Toy Fair for hot products and overarching trends are pressed for time and attention. On a good day, they may have an hour or so to peruse the aisles overflowing with eye candy. Keep in mind that, in addition to covering the spectacle of the show, they are also looking for alternative story angles of greater depth. Such angles may include:
- Lifestyle trends and new ways that kids are engaging in play;
- “Hometown heroes”- stories about unlikely toy inventors or inventions;
- Emerging entertainment properties and licenses;
- Made in the USA products; and
- Brand legacy stories (including special anniversaries of best-loved brands and characters). [Read more...]
By Julie Livingston, Director of Business Development & Accounts, Child’s Play Communications; former Senior Director of Public Relations, Toy Industry Association
We all know that the fourth quarter of the current year and first quarter of the new year are a marathon of events and deadlines for the toy industry. First, it is the chaos of closing out holiday orders and enjoying a brief holiday break. Then, for many, it’s on to the Hong Kong Toys & Games Fair, followed by Nuremberg and then the annual New York Toy Fair at the Jacob K. Javits Center from February 10 to 13. With such a compressed timetable, every minute in pre-Toy Fair planning counts.
The annual event draws approximately 1,000 global media representatives from top tier outlets including The Today Show, The View, CNN, the Associated Press, The New York Times, NY Daily News, Wall Street Journal, and many more. Media publicity affords toy companies with valuable promotion and exposure, which can help to hype “driver products”–those in-demand items expected to be hot sellers for the 2013 holiday season. [Read more...]
The International Fair of Children and Infants, also known as the Kid’s Biz Fair, will be held from October 16 to 17 in Warsaw. The Kid’s Biz Fair is a meeting of entrepreneurs operating in the children’s industry, during which products will be presented, along with news from the industry.
The Kid’s Biz Fair is an opportunity to acquire new partners, sign new contracts, and exchange experiences with other industry professionals. The fair will include a forum with experienced trainers and speakers. For more information visit kidsbizfair.com/en.
This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
by Marian Bossard, vice president of meetings and events, Toy Industry Association (TIA)
If I had a dollar for every key industry contact that told us the concept of a licensing showcase during American International Toy Fair was nothing short of brilliant, I would have at least $10. Maybe even $12.
After all, what isn’t right about endeavoring to create a “Licensing Upfront” for brand and property owners when all the right people with all the right innovation, influence, and interest are already in New York City for Toy Fair? And, what could be off the mark about bringing together an audience of Madison Avenue marketers, manufacturers from around the world, mass market and independent retailers, and critically important global media available only in New York City? The short answer is nothing. But the short answer just kind of falls short of telling the story.
A venture like this requires that you start with a clear objective, but just as important is the need to remain flexible and open to modification along the way. As it turned out, even with high levels of interest, the formats that prevailed were the small meetings with key partners, invitation-only breakfasts and cocktail receptions, and brand and property exposure through traditional advertising and promotional opportunities. So, while Toy Fair won’t be seeing “big screen showcases” this year, we are pleased that we have provided just the right solutions for these stakeholders’ needs.
Approximately 77,500 buyers and retailers from all over the world (119 countries) came to Nuremberg for the 63rd Spielwarenmesse International Toy Fair Nuremberg. The share of international visitors increased to 55 percent, which Spielwarenmesse EG attributes to the new Wednesday start date of the fair. Most of the buyers came from the U.S., Russia, and Great Britain.
Most exhibitors plan to return for the fair next year. Of the 2,776 exhibitors, 92 percent said they will come back for International Toy Fair 2013, and 87 percent of visitors said they will attend the fair next year. Additionally, 347 exhibitors presented their products for the first time at this fair, compared to 325 new exhibitors in 2011. The 2013 show is slated to run from January 30 to February 4.
This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.