Toys”R”Us Unveils 2012 Edition of its Toy Guide for Differently-Abled Kids

Toys”R”Us, Inc., has announced the release of the 2012 edition of the Toys”R”Us Toy Guide for Differently-Abled Kids, an easy-to-use toy selection resource for those who know, love, and shop for children with special needs. Published annually, this complimentary guide is available now in Toys”R”Us and Babies”R”Us stores nationwide and online, in both English and Spanish, at Toysrus.com/DifferentlyAbled. This year, mom, TV host and philanthropist Nancy O’Dell appears on the cover alongside Saskia Vogt, an 8-year-old girl with Down syndrome.

In addition to toy recommendations, parents will also find value in the Guide’s “Top Ten Tips for Buying Toys,” prepared by the National Lekotek Center, as well as “Safe Play Tips for Children with Special Needs,” which were created with guidance from leading safety and special needs organizations to help avoid playtime injuries.

Since 1994, Toys”R”Us has partnered with the National Lekotek Center to assess the play value of toys for differently-abled children. The organization assigns at least two skill-building icons to each toy that appears in the Guide. These color-coded symbols help users easily identify toys most suitable for the child they’re shopping for by signifying the specific benefits of each item.

To download behind-the-scenes b-roll footage of the 2012 Guide cover shoot, please click here and to download high-res photos, including the cover image, please click here.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

TRU Releases 2010 Guide for Differently-Abled Kids

Toys “R” Us, Inc. has released the 2010 edition of the Toys “R” Us Toy Guide for Differently-Abled Kids, featuring actress Holly Robinson Peete, mother of a son with autism, and 6-year-old Tommy Austing on the cover. Released annually, the guide helps parents of children with special needs select toys that will help their child develop skills. This year’s guide is the largest edition ever in the publication’s nearly 20-year history, spanning 60 pages.

The toys featured in the guide are assessed by the National Lekotek Center. The association assesses the value of hundreds of toys and at least two skill-building traits are assigned to each toy that appears in the guide. The skills include auditory, creativity, fine motor, gross motor, language, self-esteem, social skills, tactile, thinking, and visual. Additionally, the guide includes “Top Ten Tips for Buying Toys” from the National Lekotek Center and “Safe Play Tips for Children with Special Needs.”

The guide, in English and Spanish, is available in Toys “R” Us and Babies “R” Us stores nationwide and online at Toysrus.com/DifferentlyAbled.