Toy Fair Exhibitors Donate Record Number of Toys & Games

Following the 114th North American International Toy Fair, exhibiting toy companies donated a record-breaking number of nearly 55,000 new toys to the Toy Industry Foundation’s (TIF) Toy Bank, according to the Toy Industry Association. [Read more...]

Toy Fair 2017 Breaks TIA Records

Screen Shot 2017-03-03 at 3.01.24 PMThe Toy Industry Association’s (TIA) 114th North American International Toy Fair brought 31,133 members of the toy industry to New York City last week to preview hundreds of thousands of games coming out this year. The largest toy marketplace held in the Western Hemisphere, Toy Fair 2017 boasted a record-breaking 444,309 net square feet of exhibit space—the equivalent of nearly eight football fields filled with toys. The show was held from Feb. 18 to 21 at the Jacob K. Javits Convention Center. [Read more...]

TIA Re-Elects Four Board Members

TIA LogoAt its Annual General Meeting, the Toy Industry Association (TIA) TIA members re-elected four directors to the Board, each for two-year terms of office expiring in 2019.

Howard Kahn, chairman of Madame Alexander and CEO of Kahn Lucas and Bruce Raiffe, president of GUND (a division of Enesco, LLC) were each re-elected for a second term. Richard Barry, global chief merchandising officer at Toys “R” Us, Inc., was re-elected for a third term, and Manuel Torres, executive vice president of worldwide consumer products at NBC Universal, was re-elected for a third term as a member of the board’s executive committee.

Open to both members and non-members, the 2017 TIA Annual General Meeting was held in conjunction with the 114th North American International Toy Fair currently underway at the Jacob K. Javits Convention Center in New York City.

TIA Names 2017 Toy Trends

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The Toy Industry Association (TIA) named collectibles, active toys, robotics, and more as top toy trends of 2017 at the 114th North American International Toy Fair. The session, held on Feb. 19, 2017, was moderated by Ken Seiter, TIA VP of marketing communications with commentary provided by Adrienne Appell, Isabel Carrión-López and Kristin Morency Goldman.

A summary of the top six trends include: [Read more...]

TIA Announces New Dates for Fall Toy Preview 2017

The date for next year’s Fall Toy Preview is slated to take place from Monday Oct. 2 to Thursday, Oct. 5 at the Dallas Market Center in Dallas, according to the Toy Industry Association (TIA). The dates were carefully selected with the needs of TIA members in mind, says Jay Foreman, president of The Bridge Direct and chair of TIA’s Trade Show Committee. [Read more...]

WIT Announces Empowerment Day Speakers and Industry Experts

Screen Shot 2016-08-08 at 3.09.00 PMWomen in Toys, Licensing, and Entertainment (WIT) announced the speakers and experts who will be participating in its annual WIT Empowerment Day event, to be held on Sept. 26, the day before Fall Toy Preview in Dallas officially begins. Held in collaboration with Walmart and the Toy Industry Association (TIA), the day includes informational sessions and panels to help WIT members with their businesses.

This year, WIT has gathered industry experts, buyers, speakers, and panelists from the toy industry to help woman-owned start ups, entrepreneurs, and small business owners grow their businesses. [Read more...]

Summer Toy Trends

New toys and games hitting shelves will inspire summertime play whether kids are at home, on vacation, or at the playground. The Toy Industry Association (TIA) spoke with industry experts to gain insight into what’s trending in outdoor play, what indoor playthings encourage creative skill-building and learning, and the top franchises and licenses expected to impact toy sales this summer.

Outdoor Play & New Destinations

As excitement builds for the “lazy days” of summer, toys sales show that families are anything but lazy. The NPD Group reported that the Outdoor & Sports Toys category saw a 9 percent increase in sales last year to $3.59 billion.

“The traditional outdoor play patterns—especially those related to exercise, like bicycling, running, and jumping—may not change much,” says Adrienne Appell, TIA toy trend specialist, “but toymakers are putting twists on classic toys and activities to keep kids engaged.”

New tech trends are complementing outdoor play, says J. Alison Bryant, CEO and chief play officer of PlayScience, PlayLab & Sandbox, adding that kids and families are using mobile technologies to enjoy navigational techniques such as geocaching, so they can learn about what they see on nature hikes or while playing on a beach.

“This is still relatively nascent, but what is great about it is that families are using technology to augment and enhance their play experience, not replace it,” Bryant notes.

Traveling to specialty toy stores can be perfect summer outings, especially during times when it may be rainy or too hot to be outside. Kimberly Mosley, president of the American Specialty Toy Retailing Association (ASTRA), says this season’s store-based events break up families’ packed schedules and provide venues for fun group activities.

“Specialty toy stores compete by making their stores a destination and providing child- and family-centered experiences that are unique in their communities,” Mosley says. “So, in ASTRA stores you’ll often see creative and fun opportunities pop up in the summer—everything from Make Your Own Garden Stone to a several-days-long Build-a-Fort Art Camp.”

Fun Ways to Play Indoors

Not all summer play takes place outside. Kids also enjoy playing inside, especially with toys and games that will boost their creative and artistic abilities. The new offerings from one of TIA’s main trends for this year, named “Ultimate Creator,” encourages kids to find and build their talents as digital artists, filmmakers, jewelers, and more.

“The season also presents opportunities for kids to explore their passions and interests through play,” says Appell. “Once they’ve returned to the house after a day outside, kids may be inspired to make their own ice cream with their parents, or design swimwear with toys and products under the Ultimate Creator trend.”

Additionally, products that teach or reinforce Science, Technology, Engineering, Arts, and Math (STEAM) are providing ways to keep learning fun outside of the classroom. Kids wishing to visit exotic and atypical places can arrive there almost instantly with new virtual reality (VR) products and content. Whether with a brand’s VR kit or by assembling cardboard glasses to connect to a smartphone, the sector breaks new ground in terms of offering 360-degree experiences.

“The essence of VR is to be immersed in a location it will teach children about, and transport them to places they couldn’t otherwise visit—deep in the ocean, the edge of a volcano, into a rain forest, or even into the nucleus of an atom,” says David Kleeman, senior vice president of global trends at Dubit. “It’s inexpensive, comfortable, and simple for [kids] to use, and we anticipate a growing amount of content for kids beginning this spring and summer, as the devices become widespread.”

Summer Blockbusters

Licensed toys account for 32 percent of U.S. toy sales, according to The NPD Group, and that number is expected to climb as various new entertainment reaches fans on the silver screen. This summer, theaters will be packed with blockbuster films featuring new and classic characters.

“Fans and industry professionals have high expectations for Captain America: Civil War, while families will likely make an outing for PG movies like Finding Dory,” Appell notes.

Other family-friendly summer blockbusters slated for release include The Angry Birds Movie, and sequels to Ice Age and Teenage Mutant Ninja Turtles. The licensed toys and games they inspire will run the gamut from tech to traditional and will keep kids busy playing for hours.

“Films’ toys often further the family fun even after the credits roll because they tend to be engaging and appropriate for all ages,” says Appell. “The play experiences offered by life-size accessories, mobile games, and everything in between should be able to keep toy sales strong and kids playing for hours.”

TIA tracks trends on a year-round basis to provide industry stakeholders with insight into what’s new and what’s on the horizon in the toy and youth entertainment product industry. Visit www.toyassociation.org/trends for more information.


Justin_HeadshotJustin Smulison is the newest member of TIA’s Marketing Communications team, after years as a journalist and custom content producer in legal publishing. A proud husband and father, he is thrilled to report on toys and characters that he and his 2-year-old daughter play with together, and to be involved in an industry that positively impacts her and future generations.

WIT Empowerment Day Kicks Off Toy Preview Week

41dded0b-ae0a-4638-b271-22048f6fdd4fFall Toy Preview week will begin on September 26 with Women in Toys, Licensing & Entertainment’s (WIT) and Walmart’s WIT Empowerment Day at the Dallas Market Center, according to the Toy Industry Association (TIA). [Read more...]

President Obama Signs TSCA Reform Bill into Law

President Barack Obama signed the Toxic Substances Control Act (TSCA) into law this week, representing the first meaningful update to TSCA in 40 years, according to the Toy Industry Association (TIA). The new legislation reflects scientific and technological advances and ensures that a uniform federal policy will regulate chemicals across all 50 states. [Read more...]

Local Toy Industry Volunteers Roll Up Their Sleeves to Help 25,000 Foster Children

TIA Play Your PartThe Toy Industry Foundation (TIF) and National Court Appointed Special Advocate Association (CASA) partnered at TIF’s annual Play Your Part event on June 16. Volunteers from nearly 30 toy companies helped to sort, wrap, and pack toys for 25,000 foster care children in Southern California and seven additional states. In addition, hundreds of Los Angeles-area foster children were on-site at the event to receive dolls, games, puzzles, arts & crafts, and other skill-building playthings. Manufacturers and retailers donated all toys to TIF’s Toy Bank with the goal of providing comfort to children awaiting placement in permanent homes.  [Read more...]