Local Toy Industry Volunteers Roll Up Their Sleeves to Help 25,000 Foster Children

TIA Play Your PartThe Toy Industry Foundation (TIF) and National Court Appointed Special Advocate Association (CASA) partnered at TIF’s annual Play Your Part event on June 16. Volunteers from nearly 30 toy companies helped to sort, wrap, and pack toys for 25,000 foster care children in Southern California and seven additional states. In addition, hundreds of Los Angeles-area foster children were on-site at the event to receive dolls, games, puzzles, arts & crafts, and other skill-building playthings. Manufacturers and retailers donated all toys to TIF’s Toy Bank with the goal of providing comfort to children awaiting placement in permanent homes.  [Read more...]

TSCA Reform Bill Passes Senate

TSCAThe U.S. Senate unanimously passed legislation reforming the Toxic Substance Control Act (TSCA) on June 7, according to the Toy Industry Association (TIA). The bill, which is now awaiting signature by President Obama, marks Congress’ first major update to the legislation in 40 years and represents a major victory for the toy industry.

TIA will host an educational webinar to explain how the TSCA reform impacts toy companies’ chemical use management program. The webinar will take place on Thursday, June 16th from 2:00 to 3:30 p.m. (EST), registration is now open.

Once President Obama signs the bill into law, the Environmental Protection Agency (EPA) will begin the process of prioritizing chemicals and taking necessary steps to review them. TIA intends to stay engaged with EPA in order to find opportunities to participate in the development of future rules and regulations impacting the toy industry.

Second Annual Play Fair to Return to New York in November 2017

Play FairThe second annual Play Fair will return to New York City from November 2-5, 2017, and will nearly double in size. The event will take place at the Jacob K. Javits Convention Center as a public celebration of play and entertainment for all ages. A joint venture between the Toy Industry Association (TIA) and LeftField Media, Play Fair offers families and media the opportunity to enjoy interactive play experiences with new toys, games, and popular characters, as well as purchase new and exclusive products. [Read more...]

TIA Celebrates Centennial Anniversary

TIA100yearsThe Toy Industry Association (TIA) is celebrating 100 years of serving the North American toy industry. The TIA kicked off the anniversary celebration on Sept. 17 last year with a ribbon-cutting ceremony at the new Toy Halls of Fame Exhibit at The Strong National Museum of Play in Rochester, New York. In addition, the TIA has taken a look back at its past 100 years, highlighting key toy industry moments from 1916-2016 in a timeline that will continue to be displayed during TIA events throughout its anniversary year.  [Read more...]

TIA Offers Webinars for Toy Fair Exhibitors, Buyers to Make Most of ShopToyFair365

Screen Shot 2015-12-29 at 2.52.46 PMThe Toy Industry Association (TIA) has announced two on-demand webinars to help North American International Toy Fair buyers and exhibitors make the most of ShopToyFair365.com, Toy Fair’s e-commerce platform. The two instructional videos are designed to assist exhibitors and buyers with creating their ShopToyFair365.com accounts and online profiles, as well as to provide exhibitors with information on how to use the platform’s many functions.   [Read more...]

A Year in Review from TIA President Steve Pasierb

StevePasierbHeadshotHello and Happy almost New Year from TIA!

2015 was an upbeat year for the toy industry. Toy sales will be up both in the U.S. and in several countries around the world, making this our industry’s most successful year in a decade. It was also an exciting time for the Toy Industry Association. We championed the benefits of toys and play through our new Genius of Play consumer campaign, advocated tirelessly for our industry’s best interests, pushed back hard against NGOs during “toy hunting” season, and unveiled new market research and resources – to name just a few of the initiatives designed to deliver on TIA’s promise to our 818 members.  I’ve been on an airplane almost every week of the past eight months, traveling both domestically and abroad, which has also given me the opportunity to meet about 100 of our diverse member companies. I’m ready for a Holiday break! [Read more...]

FAA Publishes Interim Rule on Drone User Registration

The Federal Aviation Administration (FAA) has published an interim rule regarding new online user registration system for recreational drones and unmanned aircraft systems (UAS), according to the Toy Industry Association (TIA). The FAA will seek public comments before issuing a final rule.  [Read more...]

Play Fair Offers Attendees Exclusive Fan Experiences

PlayFairPlay Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.

Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more.  [Read more...]

Survey Says Parents in the South Play More with Their Kids

Kids living in the South get more playtime with their parents than kids living in any other region of the country, according to new research commissioned by the Toy Industry Association’s Genius of Play initiative.

PlayScience conducted the survey asking parents of kids between the ages of 2 and 10 years old how often they play together as a family. Seventy-six percent of parents in the South said they play with their kids at least once a day, compared to 46 percent in the West, 40 percent in the Midwest, and 38 percent in the Northeast. [Read more...]

TIA Reveals Finalists for 2016 TOTY Awards

TOTYlogoThe Toy Industry Association (TIA) has kicked off the holiday shopping season with the announcement of 84 finalists for the 2016 Toy of the Year Awards (TOTY).

Between now and January 17, consumers can visit www.ToyAwards.org to vote for their favorite toy picks in each of the 12 categories to win exclusive prizes. Winners will be announced at the TOTY Awards ceremony as the beginning of the 113th North American International Toy Fair[Read more...]