As part of The Genius of Play campaign, the Toy Industry Association (TIA) has kicked off an industry-wide social media initiative to open a dialogue with parents and raise awareness about the developmental benefits of play. TIA suggests that the social media posts range from encouraging kids and parents to engage in imaginative play, such as arts and crafts and dress up, to asking parents to share how toys and play helped their children reach important developmental milestones.
The Toy Industry Association’s (TIA) 8th annual Washington, DC Fly-In will take place on June 2 to 4. Intended to provide small business owners and large toy companies with an effective way to have their voices heard on issues significantly impacting their business, this year’s program offers small group meetings with leading lawmakers, a boat tour, and more.
Approximately 1,500 children and their families stationed at Marine Corps Air Station (MCAS) Miramar received brand new toys from the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services during a special Month of the Military Child celebration, which took place on April 11 in San Diego.
The Toy Industry Association’s (TIA) The Genius of Play consumer campaign focuses on spreading awareness about the many developmental benefits of play. In preparation for phase two of the campaign, TIA has been collecting research from renowned academics, psychologists, journalists, and other play-focused professionals to gain insight into the history and future of play, as well as its essential role in childhood development.
According to the Toy Industry Association (TIA), back-ups and delays at congested California ports have meant millions of dollars lost for toy companies around the country. At the TIA’s 5th Annual California Toy Day, scheduled to take place in Sacramento on April 14 to 15, there will be discussions regarding what is being done now—as well as what strategies are in place for the future—to prevent recurring port problems.
Last year, toys were among the most common product categories to receive health and safety notifications in Europe, according to the European Commission’s 2014 Report on the Rapid Alert System for Dangerous Products (RAPEX). Toys led the most common product categories notified with 28 percent, though only 11 percent of the notified toys were subject to follow-up actions. According to the Toy Industry Association, the percentage of notified toys is not surprising, considering how toys are a particular focus for market surveillance authorities and represent a significant proportion of products examined by them.
The full 2014 RAPEX, which operates through a network of 31 countries that exchange information on non-food products, can be found online in .pdf form.
The Toy Industry Foundation collected thousands of dollars worth of brand-new toys and games for children in need at the close of ToyFest West on March 11, according to the Toy Industry Association. This year marked the Foundation’s first time as the official partner for the Western Toy and Hobby Representatives Association’s annual Las Vegas show.