Sweet Suite 2016

Play Fair Offers Attendees Exclusive Fan Experiences

PlayFairPlay Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.

Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more.  [Read more...]

Survey Says Parents in the South Play More with Their Kids

Kids living in the South get more playtime with their parents than kids living in any other region of the country, according to new research commissioned by the Toy Industry Association’s Genius of Play initiative.

PlayScience conducted the survey asking parents of kids between the ages of 2 and 10 years old how often they play together as a family. Seventy-six percent of parents in the South said they play with their kids at least once a day, compared to 46 percent in the West, 40 percent in the Midwest, and 38 percent in the Northeast. [Read more...]

TIA Reveals Finalists for 2016 TOTY Awards

TOTYlogoThe Toy Industry Association (TIA) has kicked off the holiday shopping season with the announcement of 84 finalists for the 2016 Toy of the Year Awards (TOTY).

Between now and January 17, consumers can visit www.ToyAwards.org to vote for their favorite toy picks in each of the 12 categories to win exclusive prizes. Winners will be announced at the TOTY Awards ceremony as the beginning of the 113th North American International Toy Fair[Read more...]

National Survey Shows 27 Percent of Parents Say Age Recommendations Are A Major Factor

A national survey conducted by Harris Poll on behalf of the Toy Industry Association (TIA) of U.S. parents of children 18 or younger has revealed only 27 percent of parents “strongly agree” that the recommended age on the toy’s packaging is a major factor in their selection. According to the TIA, these age recommendations are based on developmental maturity and heeding them is necessary to keep play both fun and safe. [Read more...]

Record Number of TOTY 2016 Submissions Received

TIA LogoThe Toy Industry Association (TIA) has received 711 submissions from more than 200 companies for the 16th Annual Toy of the Year (TOTY) Awards more than any previous year. Toy, game, and property nominations were submitted across 12 categories during the nomination period, which ran from August through October 2.   [Read more...]

TIA Names Bob Iger 2016 Hall of Fame Inductee

igerThe Toy Industry Association (TIA) is inducting Robert A. Iger, chairman and CEO of The Walt Disney Company, into the Toy Industry Hall of Fame. The induction ceremony will be held on February 12 in conjunction with the annual Toy of the Year Awards celebration at the American Museum of Natural History in New York City.

TIA Members have selected Iger in recognition of his contributions to the industry and the impact his work has had on the lives of children worldwide. Iger joins the roster of 70 toy industry luminaries who have been inducted into the Hall since it was established in 1984, including Jim Henson and George Lucas.

Fall Toy Preview Yields Positive Outlook for 2016

Tens of thousands of new toys for 2016 made their debut at the Toy Industry Association’s (TIA) Fall Toy Preview held last week in Dallas. Industry analysts called the fall marketplace “more optimistic” than any show in the past several years, thanks to an abundance of creative and innovative toys that are sure to drive industry sales through next year’s holiday shopping season.  [Read more...]

TIA to Host Webinars on Toy Export Opportunities in Australia and Mexico

TIA LogoThis fall, the Toy Industry Association (TIA) will host two webinars to help companies assess the benefits and challenges of expanding into the Australian or Mexican toy markets. The webinar, entitled “Expanding the Global Toy Marketplace: What U.S. Companies Should Know about Entering Australia,” will take place on September 30 at 2 p.m. A webinar addressing the Mexican market is scheduled for the following day, October 1, at 2 p.m. ET.

[Read more...]

Toy Industry Association Celebrates 100 Years with Toy Halls of Fame Exhibit

ToyHallsofFameThe Toy Industry Association (TIA) kicked off its centennial anniversary celebrations last Thursday with a ribbon cutting ceremony at the new Toys Halls of Fame exhibit at The Strong National Museum of Play in Rochester, New York. The event honored those who have contributed to the toy industry’s evolution and success and recognized TIA members who have brought play to generations of children. Later that night, TIA members and industry greats came together to honor toy industry pioneers and luminaries to celebrate the TIA’s 100th anniversary at the evening dinner reception. [Read more...]

TIA and LeftField Media to Produce Consumer Event During New York Toy Fair

41c32aca-b41d-4455-b782-81f75339bc19Play Fair–“a celebration of play and entertainment for all ages”–will bring new and beloved toy and pop culture brands together under one roof this February for an interactive and fun-filled live event open to families, collectors, and media. Powered by the Toy Industry Association (TIA) and LeftField Media, Play Fair will take place Saturday, February 13 and Sunday, February 14 at New York City’s Javits Center North.

At the heart of Play Fair will be immersive, rewarding experiences, allowing the public to touch, feel, and interact with their favorite toys, games, and entertainment brands. Fans of all ages will experience toy reveals, photo ops, character interactions, stage performances, author readings, celebrity signings, live music, and giveaways. Retail areas will allow attendees to purchase show exclusives, limited-edition products, and rare variants of beloved toys and games. [Read more...]