Sweet Suite 2016

Etch A Sketch Turns 55 This Month

Etch A SketchFirst introduced by The Ohio Art Company as a mechanical drawing toy, the Etch A Sketch turns 55 years old on July 12. To date, more than 175 million units have been sold worldwide since it made its debut in 1960, according to The Ohio Art Company.

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GUEST COMMENTARY: Game Stores versus Toy Stores: There’s More than Enough Fun to Go Around

by Sara Erickson, owner, Rook’s Comics and Games

Rook's InteriorSitting in my game store on a warm Saturday afternoon, I watch as customers stream in with tote bags full of games they plan on playing during the next three or four hours. I know most of them by name and would consider many of them my friends. They’ve been shopping and playing at my store for the past nine years, and I’ve seen them grow from awkward teenagers into professional adults. Many have even outgrown my store and are now shopping at the local toy store across the street for their own kids. Eventually, the cycle will repeat and I’ll be selling the newest hot game to the next generation.

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COMMENTARY: What I’ve Learned About the Toy Industry—An Intern’s Perspective

ToyBooklogoAfter quarterly report cards and end-of-the-year science projects, if my grades were above a B+—and my teacher’s comments weren’t scolding—my mother would drive me to Toys “R” Us in Massapequa, N.Y., to pick up a Summertime Beach Barbie.

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TIA’s Genius of Play Campaign Collects 58,000 Hours After One Week

TIA,GeniusofPlay,ClayAs reported by the Toy Industry Association (TIA), the Genius of Play campaign was launched last week, and parents and caregivers across the U.S. have already pledged to play a collective 58,000 hours with the children in their lives. In addition, more than 50 TIA member companies have shared the campaign’s inaugural Facebook post and its message about the essential role of play in the development of children.

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TIA Members Can Register for RILA Retail Sustainability Conference at Discounted Rate

Toy_Industry_Association_Inc_logoThe Retail Industry Leaders Association (RILA) Retail Sustainability Conference will take place in Austin, Texas, from September 15 to 18 at the JW Marriott. Registration for the conference is now open, and members of the Toy Industry Association (TIA) are eligible for the discounted RILA member registration rate.

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CARU Conference to Share Best Practices for COPPA Compliance and Marketing to Children

TIAAs reported by the Toy Industry Association (TIA), the upcoming Children’s Advertising and Review Unit (CARU) annual conference in New York City will explore challenging issues facing companies that advertise to children, including mobile and online technologies and modifications to the Children’s Online Privacy Protection Act (COPPA). Co-located with the National Advertising Division (NAD) conference scheduled for September 28 to 29, the CARU event will take place on September 30 at the Ritz-Carlton New York in Battery Park.

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TIA Encourages Families to Take Play Pledge at TheGeniusofPlay.org

TIA,TheGeniusofPlayThis past Wednesday, the Toy Industry Association (TIA) launched a new research-backed initiative, which encourages parents and caregivers across the U.S. to take time out of their hectic lives to allow their children to build critical skills through play. The initiative, entitled The Genius of Play, is designed to remind families that playtime is more than just fun and games, and that it strengthens minds and bodies, reduces stress, builds family bonds, and offers a host of benefits that help to produce well-rounded, healthy children.

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TSCA Reform Bill Passes in House; TIA Urging Senate Action

TIAOn Tuesday, the U.S. House of Representatives passed H.R. 2576, a bill reforming the 1976 Toxic Substances Control Act (TSCA), with a 398-to-1 vote. Among its provisions, H.R. 2576, called the TSCA Modernization Act, requires the U.S. Environmental Protection Agency (EPA) to use a risk-based approach to regulating new and existing chemicals, as well as a weight of evidence approach that uses credible and authoritative scientific data to demonstrate harm before creating new mandates.

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Fall Toy Preview Buyer Registration Starts Strong

TIARegistration for the Toy Industry Association’s (TIA) annual Fall Toy Preview has started out strong, with more than 200 buyers from global retail outlets already signed up to attend the preview show, to be held in Dallas on October 6 to 8. Representatives of global retailers and toy sellers—including buyers from GameStop, Toys “R” Us, and more—will be on-site to browse hundreds of brands with one or more lines slated for the fourth quarter of next year.

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TIA Calls for Support for New Genius of Play Campaign

TIA,GeniusofPlay,ClayThe Genius of Play campaign, the Toy Industry Association’s (TIA) industry-wide initiative to open up a dialogue with parents and raise awareness about the developmental benefits of play, launches in two weeks. The next phase of the campaign will build on the success of the Q4 Genius of Play test, and feature content based on play-related research collected by TIA in interviews with academics, psychologists, journalists, and other play-focused professionals.

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