The Toy Industry Association (TIA) is reminding members who sell children’s products in Washington State of an upcoming reporting deadline for the state’s Children’s Safe Products Act. By March 2, these companies are required to report the presence of any of 66 listed chemicals of high concern to children that may be found in their products. The full list of chemicals at the State of Washington’s Department of Ecology website. [Read more...]
The global toy industry will gather at the 112th North American International Toy Fair this weekend for a sneak peek at this year’s new creative and skill-building toys and games. An exclusive event for trade guests and media hosted by the Toy Industry Association, Toy Fair will open its doors on February 14 for a four-day run. [Read more...]
Etch A Sketch, which turns 55 this year, was first introduced in the U.S. by The Ohio Art Company as a mechanical drawing toy. Since debuting at the American International Toy Fair in New York City in 1960 (It became the No. 1 selling toy for Christmas of 1960), it has sold more than 175 million units. [Read more...]
• International Visitor’s Welcome Reception on February 14, 6 to 7:30 p.m. The TIA will encourage registered international Toy Fair exhibitors, buyers, members of the media, and invited trade officials to meet and mingle.
Blue Plate Media Services (BPM) will be hosting its 8th annual Media Lounge, featuring free presentations and workshops, on February 16 from 9 a.m. to 5 p.m. Coinciding with North American International Toy Fair, the event is open to Toy Industry Association (TIA) members and Toy Fair participants. Along with providing competitive industry insights, BPM experts will present their toy industry media outlook for the year, delving into media spending, media mixes, and emerging trends across various toy categories from 10 a.m. to 3:30 p.m. [Read more...]
According to the Toy Industry Association (TIA), a record-breaking 58,000 consumer votes were cast online during the voting period for the 15th annual Toy of the Year (TOTY) Awards. Toy lovers of all ages visited www.toyawards.org between Thanksgiving and mid-January to vote for their favorite toys, games, and properties across 12 categories, including activity, educational, innovative and outdoor. [Read more...]
The Toy Industry Association (TIA) is hosting a webinar entitled “The Value of Play: A Generational Perspective,” taking place on January 29 from 2 to 3 p.m. Presented by Dr. Suzanne Martin, principal at Martin Research Consulting, the webinar examines research results on the role of play on children’s lives. [Read more...]
Public relations and marketing pro Julie Livingston has officially launched Livingston PR. Based in New York City, the consultancy will provide clients with a full range of strategic marketing and communications services, as well as assist in business development and strategic partnerships.