Washington State Children’s Safe Products Act Deadline Approaching

TIASafetyHelmetThe Toy Industry Association (TIA) is reminding members who sell children’s products in Washington State of an upcoming reporting deadline for the state’s Children’s Safe Products Act. By March 2, these companies are required to report the presence of any of 66 listed chemicals of high concern to children that may be found in their products. The full list of chemicals at the State of Washington’s Department of Ecology website. [Read more...]

Digital Kids Conference at Toy Fair to Teach Creative Digital Playthings for Kids

DigitalKidsConference2015The Digital Kids Conference, taking place at the Jacob K. Javits Convention Center alongside the North American International Toy Fair (hosted by the Toy Industry Association), will teach play professionals how to engage and educate kids through digital toys and games. [Read more...]

Toy Fair 2015 Promises to Be the Largest Yet

ToyFair15LogoThe global toy industry will gather at the 112th North American International Toy Fair this weekend for a sneak peek at this year’s new creative and skill-building toys and games. An exclusive event for trade guests and media hosted by the Toy Industry Association, Toy Fair will open its doors on February 14 for a four-day run. [Read more...]

Etch A Sketch Turns 55

Edited.OhioArtEtch A Sketch, which turns 55 this year, was first introduced in the U.S. by The Ohio Art Company as a mechanical drawing toy. Since debuting at the American International Toy Fair in New York City in 1960 (It became the No. 1 selling toy for Christmas of 1960), it has sold more than 175 million units. [Read more...]

TIA to Host Programs and Events for Global Toy Fair Participants

TIAThe Toy Industry Association (TIA) has created programs and events for exhibitors, retailers, and members of the media for the North American International Toy Fair. The agenda is as follows:

International Visitor’s Welcome Reception on February 14, 6 to 7:30 p.m. The TIA will encourage registered international Toy Fair exhibitors, buyers, members of the media, and invited trade officials to meet and mingle.

U.S. Market Research Presentation on February 15, 8:30 to 9:30 a.m. International toy companies can receive help identifying potential expansion opportunities within the U.S. [Read more...]

TIA Continues to Work with Officials to Alleviate West Coast Port Delays

Feb4.ILWUThe Toy Industry Association is continuing to work with industry stakeholders, port directors, and U.S. and international government officials on solutions to the ongoing congestion issues at the West Coast ports of Los Angeles, Long Beach, Tacoma, and Seattle. [Read more...]

Blue Plate Media to Host its 8th Annual Media Lounge at Toy Fair

BluePlateMedialogoBlue Plate Media Services (BPM) will be hosting its 8th annual Media Lounge, featuring free presentations and workshops, on February 16 from 9 a.m. to 5 p.m. Coinciding with North American International Toy Fair, the event is open to Toy Industry Association (TIA) members and Toy Fair participants. Along with providing competitive industry insights, BPM experts will present their toy industry media outlook for the year, delving into media spending, media mixes, and emerging trends across various toy categories from 10 a.m. to 3:30 p.m. [Read more...]

Record-Breaking Number of Consumer Votes Cast at ToyAwards.org

TOTY2015logoAccording to the Toy Industry Association (TIA), a record-breaking 58,000 consumer votes were cast online during the voting period for the 15th annual Toy of the Year (TOTY) Awards. Toy lovers of all ages visited www.toyawards.org between Thanksgiving and mid-January to vote for their favorite toys, games, and properties across 12 categories, including activity, educational, innovative and outdoor. [Read more...]

Webinar on Value of Play Research Scheduled for January 29

TIAThe Toy Industry Association (TIA) is hosting a webinar entitled “The Value of Play: A Generational Perspective,” taking place on January 29 from 2 to 3 p.m. Presented by Dr. Suzanne Martin, principal at Martin Research Consulting, the webinar examines research results on the role of play on children’s lives. [Read more...]

Julie Livingston Launches Livingston PR in New York City

Public relations and marketing pro Julie Livingston has officially launched Livingston PR. Based in New York City, the consultancy will provide clients with a full range of strategic marketing and communications services, as well as assist in business development and strategic partnerships.

Over her career, Livingston has served and supported numerous prestigious clients and brands including Scholastic, Toy Industry Association, NY Women in Communications, and more.