Toy Trends Announced by Toy Industry Association, Official Voice of Toy Fair

From toys that are “So Retro!” to arts and crafts inspired by “DIY Design” television shows, and playthings for sociable teens and tweens, the hottest toy trends of the year were unveiled by the Toy Industry Association (TIA) during its 110th American International Toy Fair.

After searching high and low through 150,000 products on display at the Jacob K. Javits Convention Center in New York City, TIA’s toy trend experts uncovered a new crop of trends that are sure to be on every child’s holiday wish list this year.   [Read more...]

Sesame Workshop VP Added to Roster of Speakers at Content Connection

Courtesy of Toy Industry Association

Ann Kearns, vice president of licensing at Sesame Workshop, has been added to the Content Connection roster of speakers. The Toy Industry Association’s (TIA) Content Connection will take place February 10 to 11 at the Jacob K. Javits Convention Center.  [Read more...]

CPSC Third-Party Testing Requirements for Children’s Products to Go Into Effect

Courtesy of Toy Industry Association

Third-party test requirements for domestic manufacturers, importers, and private labelers of children’s products will go into effect on February 8. [Read more...]

PlayCon Has New Dates

Courtesy of Toy Industry Association

PlayCon, the Toy Industry Association’s International Conference of Play Professionals, is an industry gathering that brings together play professionals for a three-day conference featuring general assembly presentations by industry influencers and thought-leaders, interactive workshops, networking lunches, evening events, social activities, and more. [Read more...]

NumbersAlive! to Debut Internationally at Toy Fairs in Germany, NYC

NumbersAlive!, a suite of playful plush toys, travel books with educational activities, and games to improve numerical literacy, will debut internationally at two toy fairs. NumbersAlive! travels first to Nuremberg, Germany, for the Spielwarenmesse International Toy Fair, held from January 30 to February 4, and next to New York City for the Toy Industry Association’s American International Toy Fair, held from February 10 to 13.

The coordinated NumbersAlive! products develop creativity and inquiry skills as children encounter numerical linkages in shapes, quantities, patterns, names, and order—the basics of mathematical and scientific thinking.

For more information, visit www.numbersalive.org/.

Toy Fair 2013 Mobile App Now Available

With this year’s mobile app, planning for the upcoming American International Toy Fair and staying on-track has never been easier. With a host of innovative features, attendees will be able to make the most of their time whether it’s on the plane, on the show floor, or running to the next appointment.

App features include a fully searchable exhibitor list, an interactive map with Wayfinding, a personalized agenda, information on TIA Knowledge Network programming, a complete schedule of conference sessions with speaker bios, breaking news, and more.

For more info or to get started, visit m.toyfair.com from your device.

Instagram Builds Toy Fair Momentum, Community

By Julie Livingston, Senior Account Executive, CarrotNewYork, formerly Senior Director, Public Relations, Toy Industry Association

The adage “a picture tells a thousand words” perfectly describes the free, mobile-sharing app Instagram. The simple act of setting up your Toy Fair product line, exhibit booth, or private showroom can be turned into a compelling narrative easily and effectively. The free application has a simple interface; the bottom part of the app allows you to access the feed and see all of the photos added by you and the individuals you follow. You can click comment to voice your opinion and like a photo by clicking on the heart icon. To give Instagram photos a promotional edge, add a caption including a hashtag or two, such as #BrandXYZ and #TF as well as other, common Instagram tags such as #toys,  #love or #photooftheday that are relevant to your show posts. The site Webstagram is a helpful tool for identifying which hashtags are trending. Remember that although Instagram is a terrific mobile marketing tool, it works best in tandem with other visual content sites such as Facebook, Pinterest, and Tumblr, as these offer the best viral impact for sharing and discussing photos. [Read more...]

TIA Webinar on Chemical Management Strategy for Toys

Courtesy of Toy Industry Association

The Toy Industry Association (TIA) invites toy industry stakeholders to participate in a webinar on January 17 titled Chemical Management Strategy for Toys. The webinar will take place from 2 to 3:30 p.m.; it is open to all industry stakeholders and recommended for those who work on toy design, production, manufacturing, and quality. [Read more...]

TIA Shares Content Connection Session Details

Courtesy of Toy Industry Association

The Toy Industry Association (TIA) has announced session and speaker details for Content Connection, an educational program scheduled to take place during the first two days of the 110th American International Toy Fair.

Geared toward the growing numbers of licensors, brand owners, and entertainment executives that annually flock to Toy Fair, Content Connection will take place February 10 to 11 at New York City’s Jacob K. Javits Convention Center. [Read more...]

TIA Annual Business Meeting to be Held at Toy Fair

Courtesy of Toy Industry Association

In a letter to members issued this week, the Toy Industry Association (TIA) announced that its Annual Business Meeting will convene at 8 a.m. on February 12 in room 1E19 of the Jacob K. Javits Convention Center. Held in conjunction with the American International Toy Fair, the one-hour meeting will include reports of the chairman, president, and secretary/treasurer; the election of new Board members; and other such matters as may regularly be brought before the membership. [Read more...]