The Toy Industry Association (TIA) will present new research reports on the Australian, Mexican, and U.S. toy markets at the 112th North American International Toy Fair next month (TIA is the producer of the event). Taking place throughout the day on Sunday, February 15, the educational sessions will be held as part of TIA’s ongoing efforts to help toymakers identify and capture valuable export opportunities.
Experts from global consultancies Altios International and Kidz Global will present commissioned research findings on Australia’s and Mexico’s market demographics and economic growth, children’s routines and play preferences, cultural gift-giving occasions, brand awareness, primary retail and distribution channels, media opportunities, and more.
The U.S. seminar will take place on February 15 from 8:30 to 9:30 a.m.; Mexico data will be shared from 11 a.m. to 12 p.m.; and Australia findings will be presented from 2 to 3 p.m. These sessions are free for TIA members and $179 for non-members; attendees save $80 when they sign up for both the market research package and TIA’s Licensing Content Connection program during general Toy Fair registration.