HoliDAY of Play 2015

Wonder Forge Develops New World of Eric Carle Games

eric carleWonder Forge has partnered with The World of Eric Carle, for multi-year North American licensing agreement to develop preschool games based on the best-selling books by Eric Carle. The line will feature Carle’s Very Hungry Caterpillar on two of Wonder Forge’s game platforms—Matching and Surprise Slides.

These new games will debut with select retailers and media at the Toy Industry’s Fall Toy Preview Show in Dallas.

TIF Launches Auction to Benefit Children in Need

TIFLogoThe Toy Industry Foundation (TIF) launched its second annual auction in collaboration with Charitybuzz. It features both unique experiences and exclusive items, such as a meet-and-greet with Mark Cuban, a rare Karl Lagerfeld Barbie doll from Mattel, and a private lunch with Soren Torp Laursen, the president of Lego Systems Inc.

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TIF Brings Play to 300,000 Kids in Need

TIFLogoThe Toy Industry Foundation (TIF) has reported giving brand-new toys to nearly 300,000 children in need since the beginning of the year, thanks to toy and financial donations received from throughout the industry.

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TIF Lights Up the Lives of Chicago-Area Foster Children with 3,700 Toys

TIF,Chicago childrenThe Toy Industry Foundation (TIF) and the National Court Appointed Special Advocate (CASA) Association, as well as CASA of Cook County, hosted nearly 500 Chicago-area foster children at Play Your Part–Chicago on July 16 at U.S. Cellular Field. TIF provided more than 3,700 playthings valued at more than $50,000 to foster children served by CASA of Cook County. Kids ages 3 through teens will be gifted with additional new toys to help celebrate birthdays, holidays, and special occasions.

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TIF Collecting Summer Toy Drive Donations through Labor Day

SummerToyDrive2015The Toy Industry Foundation (TIF) is calling on toy manufacturers, retailers, distributors, and importers to continue donating arts and crafts, plush, outdoor toys, musical toys, board games, books, DVDs, and other toy and youth entertainment items for its 2015 Summer Toy Drive, which is open from now through Labor Day weekend. The items will be donated to children who are sick, in foster care, living on U.S. military bases, or experiencing other hardships.

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WIT Seeks Support for Play Your Part—Chicago

WIT.logoWomen in Toys (WIT) is reaching out to its community of exceptional toy industry women in the hopes of rallying support for Play Your Part—Chicago, an event benefiting hundreds of local foster children that will be held at U.S. Cellular Field in Chicago on July 16. The event is hosted by the Toy Industry Foundation (TIF), in partnership with Court Appointed Special Advocates (CASA) for Children.

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Cra-Z-Art Named Exclusive Partner of TIF’s Toy Bank Program for 2015

TIFLogoCra-Z-Art will be the exclusive sponsor of the Toy Industry Foundation’s (TIF) Toy Bank program for this year. Cra-Z-Art’s sponsorship includes a $10,000 donation, which will help TIF bring the magic of play to millions of children in need this year.

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TIF, National CASA Team Up to Help Kids in Southern California

pyp2015-250x167Nearly 150 volunteers from the Toy Industry Foundation (TIF) and the National Court Appointed Special Advocates Association (CASA) gave gift packages to 7,000 foster children in need throughout Southern California as part of the TIF’s annual Play Your Part event. Forty-one companies from the toy industry participated in the event, including Funrise Toy Corp., Jakks Pacific, Mattel, Patch Products, Tomy International, and VTech Electronics North America, as Big Heart and Specialty level event sponsors.

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TIA Launches My TIA, a New Members-Only Online Resource Center

TIAThe Toy Industry Association (TIA) recently unveiled My TIA, a new web portal that makes it easier for members to manage their TIA profiles and unlock member benefits.

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TIF Publishes Annual Report, Reaches Milestone

TIF2014AnnualReportThe Toy Industry Foundation (TIF) has released its 2014 Annual Report. Thanks to toy donations and financial contributions from individual and corporate supporters, TIF was able to serve nearly 5 million kids, and reach 56 percent more kids than during the previous year. Another milestone was met in 2014: More than $100 million worth of toys have been donated to The Toy Bank, TIF’s signature program, since the program’s inception in 2003. Just under $19 million in toys were donated last year.

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