Toy Fair 2017


C2C Studios

TIF Seeks Donations to Reach Year-End Goal

TIFThis year, Toy Industry Foundation (TIF) collected toys for 350,000 kids in need, with distribution to 20 U.S. Military bases and 40,000 foster kids. To reach its year-end goal, the TIF needs 1 million more toys to collect, 15 U.S. Military bases to reach, and 40,000 additional foster kids to serve. [Read more...]

Toy Industry Foundation Gives Back To Military Families with a Day Filled with Toys and Games

TIFThe Toy Industry Foundation (TIF) partnered with Boys & Girls Clubs of America’s (BGCA) Military Services to host a special toy giveaway for children of military families at Venture County Naval Base on June 10th. More than 1,000 kids and teens enjoyed a fun-filled day that included music and basketball games. Children were able to pick from a selection of brand-new toys and games, including stuffed animals, action figures, arts and crafts kits, puzzles, and more. The playthings were donated to TIF’s Toy Bank by generous toy manufacturers, distributors, and retailers from across the nation. [Read more...]

Anchor David Muir to Host TOTY Awards

DavidMuirTOTYDavid Muir, anchor of ABC World News Tonight with David Muir, will be the Master of  Ceremonies  for the 16th Annual Toy of the Year Awards (TOTY), which will be held at the Museum of Natural  History in New York. [Read more...]

TIF Sets Goals for Winter

tblogoToy Industry Foundations’s Toy Bank will once again distribute to 35 military bases in the U.S. over the course of this year, with its first stop of back-to-back toy deliveries on April 4 and 5. The Toy Bank, in partnership with Boys and Girls Club of America Military Services (BGCA), hopes to reach 9,000 children at the two bases stationed at the Marine Corps Base Hawaii and USAG Hawaii CYS services. Brand new toy needs for children ages 0 to 12 include: ride-ons, plush, books, crafts, dolls, action figures, board games, and puzzles. [Read more...]

Moose Toys Donates Shopkins Gemma Stone Auction Proceeds to Benefit TIF

GemmaStone-1Moose Toys is donating $21,500, the full auction amount from the week-long eBay auction for Gemma Stone, to the Toy Industry Foundation (TIF). After 118 bids, a Shopkins fan in Florida is now the owner of the rare Shopkins character.

Moose Toys is also donating Shopkins toys worth $100,000 retail value to the TIF, in addition to the monetary donation from Gemma Stone.

Moose Toys to Auction off Shopkins Gemma Stone to Benefit TIF

MooseAuctionMoose Toys is holding a charity auction for to kick off Cyber Monday. The one-of-a-kind Gemma Stone is the most rare Shopkins in the collection and was revealed at the North American International Toy Fair this past February.

Fans will have a chance to bid on her from November 30 through December 6. All proceeds from the eBay auction will benefit the Toy Industry Foundation.

Limited Edition Shopkins characters, normally retailing at $2.99, are already selling on eBay for upwards of $1,800. Bids for Gemma Stone are forecasted to be even higher. Fans interested in bidding on Gemma Stone can check Shopkins’ Facebook and Twitter pages for the link to the eBay auction.

TIF Celebrates 1 Million Hours of Play

TIFThanks to Toy Industry Foundation’s (TIF) Play Pledge, families have promised to support their kids with more than 1 million collective hours of play so far this year. In celebration of this milestone, TIF is donating $10,000 worth of new toys to kids in need.

Toy Industry Foundation Announces #MyToyMemory Holiday Campaign

mytoymemoryThe Toy Industry Foundation will launch a fundraising campaign that will put new, donated toys into the hands of children in need this holiday season. Dubbed #MyToyMemory, the campaign leverages social media and consumer nostalgia to raise money in support of TIF programs that provide toys to children who need #MyToyMemory inspires toy lovers of all ages to share their favorite toy memories on Facebook, Instagram, and Twitter, and to visit CrowdRise.com to make a financial donation that will help TIF bring new toys to kids in need during the holidays.

Throughout the campaign, Mattel will match every dollar donated (up to $25,000), and other toy manufacturers and entertainment companies will be encouraged to match donations from consumers whose #MyToyMemory is associated with their brand.

Wonder Forge Develops New World of Eric Carle Games

eric carleWonder Forge has partnered with The World of Eric Carle, for multi-year North American licensing agreement to develop preschool games based on the best-selling books by Eric Carle. The line will feature Carle’s Very Hungry Caterpillar on two of Wonder Forge’s game platforms—Matching and Surprise Slides.

These new games will debut with select retailers and media at the Toy Industry’s Fall Toy Preview Show in Dallas.

TIF Launches Auction to Benefit Children in Need

TIFLogoThe Toy Industry Foundation (TIF) launched its second annual auction in collaboration with Charitybuzz. It features both unique experiences and exclusive items, such as a meet-and-greet with Mark Cuban, a rare Karl Lagerfeld Barbie doll from Mattel, and a private lunch with Soren Torp Laursen, the president of Lego Systems Inc.

[Read more...]