China Toy Fair


Toy Industry Foundation Reaches $100 Million Milestone

toyindustryThe Toy Industry Foundation (TIF) has distributed $100 million worth of toys and games to children in need since its Toy Bank program was founded in 2003. The historical milestone was reached following this year’s Summer Toy Drive, which collected $11 million worth of toys. To date, TIF and its supporters have donated enriching playthings to nearly 17 million disadvantaged kids worldwide.

Contributions to the Summer Toy Drive more than quadrupled over last year, growing from nearly 900,000 toys donated in 2013 to nearly four million toys this year. The Lego Group donated roughly 250,000 toys—half of which have already been distributed to children in such locations as Albania, Armenia, Romania, Zambia and Zimbabwe—putting the foundation over the $100 million mark. [Read more...]

MasterPieces Donates More than $117,000 to TIF’s Toy Bank

tif_logoMasterPieces Puzzle Company recently donated just over $117,000 worth of jigsaw puzzles to the Toy Industry Foundation’s (TIF) Toy Bank during TIF’s annual Summer Toy Drive. Beneficiaries include: the Huntington Area Food Bank, of West Virginia; New Threads of Hope, of Wisconsin; and First United Presbyterian Church, of Ohio.

K.I.D.S./Fashion Delivers served as the Toy Bank’s logistics partner. TIF’s 2014 Summer Toy Drive is ongoing through August 31.

TIF Seeking Toy Donations for Kids Living at Langley Air Force Base

tif_logoThe Toy Industry Foundation (TIF) is seeking toys for infants, toddlers, and teens for an early fall toy distribution at Langley Air Force Base in Virginia. Held in cooperation with Boys & Girls Clubs of America Military Services, the foundation’s giveaway, scheduled for September 18, will reach an estimated 500 kids living at the base.

Toys for the Langley Air Force Base distribution are being accepted through September 2. Companies are encouraged to complete a product donation form and send it to thetoybank@toyindustryfoundation.org or via fax to (212) 675-1328, or to contribute funds to this cause. Donors will receive a supporter badge to place on their own website.

Additional information can be found at www.thetoybank.org, and questions may be directed to Elizabeth Max, foundation program manager.

Registration Opens for TIA’s 7th Annual Washington, DC Fly-In

Registration is open for the Toy Industry Association’s (TIA) 7th Annual Washington, DC Fly-In, which will bring toy company representatives to the nation’s capital on September 16 to 18. The objective will be to discuss the priority issues impacting TIA’s member companies, including chemical regulations and testing requirements, with members of Congress and other government officials.

This year’s event will kick off on September 16 with a United We Play opening reception on Capitol Hill, hosted by TIA and the Toy Industry Foundation (TIF). During the evening, the hosts will announce a donation of 2,500 toys to children’s charities within the home districts of five members of Congress to be honored at the reception. The Fly-In will continue with a full schedule of meetings and activities on September 17 and 18.

The DC Fly-In is free to attend and open to all TIA members, and registration may be completed online. The host hotel for the Fly-In is the Mandarin Oriental in downtown Washington. Anyone interested in more information should contact Rachel Derby, TIA’s director of government affairs, at (202) 459-0351.

TIF to Provide Gift of Play to Pediatric Cancer Patients

On July 22, pediatric cancer patients living at the Ronald McDonald House of New York City will be treated to a special toy giveaway and dinner party hosted by the Toy Industry Foundation (TIF). For the event, the Toy Bank is currently seeking donations of toys, games, and crafts in quantities of 50 to 100 pieces for kids of all ages.

The Ronald McDonald House aims to provide a supportive and caring environment for pediatric cancer patients and their families.

Toy manufacturers, distributors, and retailers who would like to contribute product are encouraged to contact TIF program manager Elizabeth Max at emax@toyindustryfoundation.org. Donations are needed by Tuesday, July 15.

Peaceable Kingdom Donates 6,000 Sticker Packs to Foster Care Kids

PeaceableKingdomThis past Friday, Peaceable Kingdom donated 6,000 scratch and sniff sticker packs to the Toy Industry Foundation‘s Play Your Part event, put on in partnership with CASA for Children. The event took place in Los Angeles, where 6,000 children waiting to be placed in permanent homes received care packages with toys, as well as notes of encouragement.

The Play Your Part event uses donations from throughout the toy industry to create the care packages. Peaceable Kingdom donated two scratch & sniff sticker styles: Peanut Butter and Chocolate.

The Bandai Foundation Donates More Than $400,000 to Benefit Children Nationwide

BandaFoundation

The Bandai Foundation, a non-profit organization created by Bandai America Inc., has donated more than $400,000 in grants to 40 national and regional organizations dedicated to helping children throughout the U.S. Since inception in 1995, The Bandai Foundation has given more than $6 million to non-profits benefitting needy children.

The Bandai Foundation granted more than$400,000 to 40 national and regional organizations at its annual Time For Giving celebration. All of the 2013 grantees attended the celebration at the Bandai America headquarters earlier this month.

Each year, The Bandai Foundation accepts grant applications from qualified 501(c)(3) non-profit organizations that support children. This year, The Bandai Foundation focused its efforts on a hunger campaign dedicated to fighting hunger for children and their families. Special consideration was given to grant applications that share The Bandai Foundation’s 2013 mission. [Read more...]

TIF Distributes New Toys to More than 2,000 Kids on North Carolina Air Force Base

TIF/BGCAThe Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services distributed brand new toys to more than 2,000 children and families living on Seymour Johnson Air Force Base in Goldsboro, N.C. on December 2. During the base’s annual tree lighting ceremony, kids were treated to more than just entertainment and festive activities—they were also given a generous donation of toys, games, and stuffed animals.

With the holiday season just around the corner, TIF and BGCA are hopeful that the toys will ease the stresses and challenges children face with parents who are frequently deployed. This special donation was made possible through toy companies to TIF’s signature giving program, The Toy Bank.

This event was held as part of the TIF/BGCA Play Comforts program—the first national toy distribution initiative to serve dozens of U.S. military installations at home and abroad. The program has provided more than $3.8 million in toys for children and families over the four years it has been running.

TIF’s Toy Bank includes AbraKIDabra, Alex Toys, Barnes & Noble, Cardinal Industries, Cartamundi USA, Hohner, Inc., Green Toys, Innovation First, Lego Systems Inc., Mattel Inc., MindWare, Ohio Art, Patch Products, Safari Ltd., Wonder Forge, Wyla/Just Pretend Kids, and exhibitors at the TIA’s Fall Toy Preview in Dallas. For 10 years, The Toy Bank has provided toys to more than 11 million children in need worldwide.

TIF Contributes More Than $300,000 in Toys to TODAY Show Gift Drive

toyindustryMore than 30,000 children in need nationwide will receive brand new toys and games this holiday season, thanks to generous toy companies that partnered with the Toy Industry Foundation (TIF) to participate in the TODAY Show Holiday Gift Drive.

TIF appeared on the TODAY Show’s November 26 episode to celebrate the toy industry’s contribution to the gift drive, benefiting dozens of charities across the country. The companies pitched in to donate more than $300,000 worth of toys for families facing financial hardships and children who are sick, living in domestic violence shelters, residing on military bases, or otherwise in need.

The Foundation thanked the following companies: Cartamundi USA, Children of America Dolls, Creations By You, Do-a-Dot Art, Green Toys,
Griddly Games, International Arrivals, International Playthings, Little Pim, McNeill Designs, Orb Factory, Safari Ltd., Savvi, Schleich USA, Smart Gear, Smart Toys and Games, ThinkFun, Ukloo Kids, VTech, WowWee USA, and Wyla, Inc.

TIF has participated in the TODAY Show Gift Drive for the past four years, providing a total of 88,000 toys (valued at more than $900,000).

Safari Ltd. Swaps Facebook Likes for Toys in New Promotion

safariSafari Ltd. is donating five toys for every new Facebook like it receives during the month of November to the Toy Industry Foundation (TIF), the philanthropic arm of the Toy Industry Association. Dubbed “You Like, We Give,” the promotion specifically supports TIF’s signature program, The Toy Bank, benefitting children in need this holiday season. Safari Ltd. has committed to donating up to 2,500 toys.

Over the past 10 years, The Toy Bank has delivered $85 million worth of toys to children who are sick, impoverished, rescued from abusive homes, living through natural disasters, enduring life on a military base or otherwise in need. Safari Ltd. is a third-generation, educational toy company whose mission is to teach children the importance of nature and its conservation through the joy of play.