China Toy Fair


Toy Industry Foundation Crosses Pacific, Brings Play to U.S. Military Families in Japan

Nearly 1,000 boys and girls stationed with their parents on Kadena U.S. Air Force Base in Japan were treated to an extraordinary day of gifts and play on November 1 by the Toy Industry Foundation (TIF) and partner Boys & Girls Clubs of America (BGCA) Military Services. Joined by Marine families stationed in nearby Okinawa, the children experienced a toy giveaway event, providing relief and a reminder of home to kids living with their parents so far away from what is familiar.

The TIF/BGCA Play Comforts program is the first-ever national toy distribution program to serve every branch of the military and is now in its third year of operation. Since the partnership launched, TIF has provided more than 200,000 toys to BGCA for children on U.S. military bases.

Through the Play Comforts program, toys donated to TIF’s Toy Bank by generous toy makers and merchants are delivered to families on dozens of U.S. military installations at home and abroad all year long.

TIF Annual Holiday Toy Drive Opens Nov. 1

The Toy Industry Foundation’s annual Holiday Toy Drive will be open from November 1 to December 31. The Holiday Toy Drive may be supported in three ways:

  • TODAY Show Holiday Toy Drive: Each year, TIF partners with TODAY to share the toy industry’s generosity with the nation. Companies that donate toys to this program are listed on the TODAY Show website; if $150,000 worth of toys are collected, TIF will appear on-air to speak about what the Foundation does and how toy companies are making a difference.
  • Play Comforts: In partnership with Boys & Girls Clubs of America Military Services, TIF will have helped 50,000 children of military families throughout 2012. Approximately 600 more toys are needed to finish the year.
  • General Donation to Toy Bank Network of 1,000 Charities: The Toy Bank works with children’s charities across the globe that help kids who are sick, living in disaster zones, underprivileged, or otherwise in need. Toys donated to the general network of charities will be matched with the appropriate recipients.

While the Toy Drive remains open through Dec. 31, donation forms must be submitted by Dec. 1 to ensure that the toys make it into the hands of children in time for the holidays.

For information on how to make a gift, contact thetoybank@toyindustryfoundation.org. Donation forms for the TODAY Show giving option can be accessed online.

Toy Industry Foundation Launches TOTY Tribute Book Campaign

Courtesy of Toy Industry Association

The Toy Industry Foundation is now accepting ads for the Toy of the Year Awards (TOTY) Tribute Book.  The Tribute Book is the official take-home program for guests at the TOTY Awards Ceremony in February that provides information on top toys, industry icons, and philanthropy. It also features award nominees, Hall of Fame inductees, and past TOTY highlights. To reserve an add in the Tribute Book, visit The 2013 TOTY Tribute Book web page. Reservations, ad artwork, and ad payment donations are due by January 9. For more information, contact Marisa Medina at (646) 454-5581.

TIF Extends Play Connects Grant Application Deadline

The Toy Industry Foundation has extended the deadline for 2012 Play Connects grant applications. Open to all Toy Industry Association member companies in good standing, the grant program is now accepting applications until September 4. The deadline has been extended to ensure that both TIA members and their chosen children’s charities have enough time to fill out each part of the grant application before submitting the form to TIF. Up to three Play Connects grants, worth up to $10,000 each, will be awarded before the end of the year. 

Qualified applications received on or before September 4 will be reviewed by a committee comprised of members from the TIF Board of Trustees. Both full and associate TIA members may nominate a deserving charity of their choosing. More information can be found on the Play Connects website or by contacting Foundation Manager Marisa Medina.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Only One Month Left to Nominate a Local Charity for Play Connects Grant

Member companies of the Toy Industry Association have been asked to nominate a community-based charity for one of three Play Connects grants-up to $10,000 each-to be awarded by the Toy Industry Foundation later this year. Submissions for the grant application must be completed by the nominated charity by August 15.

Play Connects, launched by TIF last year, aims to help fund childrens charities that the toy industry cares about, connect TIA members with the world of philanthropy, and make a difference in the lives of children in need.

Last year’s winners were the Boys & Girls Club of Stamford, Conn.; Friends of the Children in Portland, Ore.; The Magic House at the St. Louis Children’s Museum; and 826 Valencia in San Francisco.

Applications will be reviewed by a committee of members from the TIF Board of Trustees.  Up to three grant recipients will be chosen, and the selected charities will be announced in December.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Toy Industry Foundation Celebrates “Christmas in July”

The Toy Industry Association (TIA) and the Toy Industry Foundation (TIF) are showcasing a collection of toys and games that teach children about charity and social responsibility during a month-long “Christmas in July” media campaign.  The toys and games shown below were featured in a television segment that aired this week on “6 In the Mix” on WTVJ (NBC) Miami.

  • Hearts for Hearts, from Playmates Toys, features nine dolls from around the world that each have a story to share about female empowerment. Every doll purchased results in a donation to a program that helps girls around the world.
  • Wonder Glow Blocks, from Wonderworld Toys, are environmentally-friendly solid wood blocks that support a year-round program called the Tree Plus Project, a tree planting initiative.
  • Happy Nappers, from Jay at Play, are plush play pillows whose proceeds support the Home Sweet Home Fund benefitting the Children’s Brain Tumor Foundation.
  • Harness the Healing Power of Horses, from Breyer, are pink horses. $1 from the sale of each will go to two breast cancer research organizations: Susan G. Komen for the Cure and the Breast Cancer Research Foundation.
  • True Hope Dolls, from MGA Entertainment, consist of three Bratz dolls that support young girls and boys who suffer from hair loss or who are watching loved ones lose their hair from cancer treatments. $1 for every doll sold supports cancer research, treatment, and education at City of Hope.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Toy Industy Foundation Visits Boys & Girls Club of Stamford, Conn.

More than 200 young children participating in The Boys & Girls Club (BCG) of Stamford Conn., received a visit from the Toy Industry Foundation (TIF) recently.

The visit came after a a $10,000 grant last winter that was awarded to the an after-school and summertime children’s center. The grant was part of Play Connects which provides funding to select community charities nominated by Toy Industry Association members. Board games, strategy games, and building toys are an important part of Project Learn, a BGC initiative. Homework and exercise are an important aspect of time spent at BGC Stamford; however, games and toys are vital to the Club’s mission to help their members achieve academic success, develop good character and citizenship, and live a healthy lifestyle.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group

Children at Colorado Air Force Bases Gifted with Toys and Games

Toy Industry Foundation (TIF) partnered with Boys and Girls Clubs of America (BGCA) Military Services to spread joy to military children. To celebrate the Month of the Military Child, which honors courageousness and the unique challenges faced by children of our nation’s troops, the companies brought toys and games to nearly 3,000 children at Air Force bases throughout Colorado Springs. This event marked the first of many slated for this year under the TIF/BGCA Play Comforts partnership, a national toy distribution program to serve every branch of the military.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

TIF to Collect Plush, Toy, and Game Donations During Close of Toy Fair

The Toy Industry Foundation (TIF) is once again asking exhibitors to end their American International Toy Fair stay with donations. During the close of the show, 4 p.m. on February 15, exhibitors can donate their samples of plush, toys, and games to TIF’s signature program, The Toy Bank. The volunteers for the collection will wear bright orange T-shirts. To participate, companies must complete the one-page donation form, and submit it before Toy Fair via email, fax (212-675-1328), or on-site at booth No. 5201.

The annual collection is made possible through TIF’s partnership with Kids in Distressed Situations (K.I.D.S.). All donations will benefit TIF’s partnerships with My Stuff Bags Foundation and Boys and Girls Clubs of America Military Services. Products will also be distributed to The Toy Bank’s NYC-area network of charity recipients.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Newark Children Receive Hundreds of Toys in Holiday Giveaway

Photo Credit: TIF

On December 17, children in need from the West Ward neighborhood of Newark, N.J. received hundreds of toys from the Toy Industry Foundation (TIF) as part of a special holiday giveaway hosted by Franciscan Charities. In attendance were representatives from TIF and Franciscan Charities, as well as elves (local volunteers) and a special appearance by Santa.

More than 700 toys were distributed to more than 600 children. The gifts were among the 500,000 toys donated throughout the year by toy industry manufacturers to The Toy Bank. Gifts were also donated via TIF’s annual Holiday Toy Drive, which is held each year from November 1 to December 31. To date, more than 175,000 toys, valued at more than $2.5 million, have been donated for this year’s Holiday Toy Drive.

Toys for the Newark event were donated by Kid O Products; Pretty Ugly, LLC; Briarpatch, Inc.; and New Adventures, LLC.

[Read more...]