Last Chance to Bid on Rare Auction Items

There’s only one day left to bid on unique toy collectible items in the Toy Industry Foundation’s online charity auction, via eBay Giving Works. Bidding closes today at 3 p.m.

Auction proceeds will benefit the Toy Industry Foundation to help bring play into the lives of underprivileged and under-served children. For more information, contact the Toy Industry Foundation at (646) 454-5581 or tifinfo@toyindustryfoundation.org.

Military Families in San Diego Receive Toys and Games from Toy Industry Foundation

Nearly 1,000 children of military personnel stationed in San Diego, Calif., were treated to a toy giveaway on March 2 by the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services

Families stationed at Naval Base Coronado were joined by marine families from nearby Camp Pendleton for a fun-filled day of play, crafts, entertainment, and food. The children were gifted with brand new toys and games donated by toy manufacturers from across the nation.

The event was the first of many toy giveaways to be held on military bases this year as part of the joint TIF/BGCA Play Comforts program–the first-ever national toy distribution program to serve every branch of the military. Now in its fourth year of operation, the program has provided more than $3.5 million in toys for children residing on U.S. military bases.

Gifts distributed at this event were donated by Barb-a-Mel Books, Cartamundi, Cloud B, DuneCraft, Elenco, GANZ, Gibout Toys, Hasbro, Kidz Toys, Lee Magic Pen, LEGO, Look Out World, Mattel, MindWare, RBI Toys, Squishable, TMI Toy Marketing International, and Wonder Forge.

Toy Industry Foundation Brings Holiday Cheer to Families on Hawaii Military Bases

More than 3,000 boys and girls living with their parents on Hawaii’s Schofield Barracks and Fort Shafter U.S. Army bases were treated to two days of toy giveaways on December 4 and 6,respectively. The events were hosted by the Toy Industry Foundation in partnership with Boys & Girls Clubs of America (BGCA) Military Services, who brought the spirit of the season to military families complete with gifts, holiday carolers, and the lighting of two of the largest Christmas trees in the country.   [Read more...]

Playrific Closes $1.7 Million in Funding for Personalized Children’s Media Service

Playrific, a leading digital media aggregation service for children, has closed an oversubscribed $1.7 million round of equity financing. The funding was lead by Golden Seeds, a network of angel investors dedicated to investing in early stage companies founded and led by women, with participation of investors from a variety of other angel groups including Launchpad Venture Group, Walnut Ventures, Northeast Angels, and Maine Angels[Read more...]

Toy Industry Foundation Crosses Pacific, Brings Play to U.S. Military Families in Japan

Nearly 1,000 boys and girls stationed with their parents on Kadena U.S. Air Force Base in Japan were treated to an extraordinary day of gifts and play on November 1 by the Toy Industry Foundation (TIF) and partner Boys & Girls Clubs of America (BGCA) Military Services. Joined by Marine families stationed in nearby Okinawa, the children experienced a toy giveaway event, providing relief and a reminder of home to kids living with their parents so far away from what is familiar.

The TIF/BGCA Play Comforts program is the first-ever national toy distribution program to serve every branch of the military and is now in its third year of operation. Since the partnership launched, TIF has provided more than 200,000 toys to BGCA for children on U.S. military bases.

Through the Play Comforts program, toys donated to TIF’s Toy Bank by generous toy makers and merchants are delivered to families on dozens of U.S. military installations at home and abroad all year long.

TIF Annual Holiday Toy Drive Opens Nov. 1

The Toy Industry Foundation’s annual Holiday Toy Drive will be open from November 1 to December 31. The Holiday Toy Drive may be supported in three ways:

  • TODAY Show Holiday Toy Drive: Each year, TIF partners with TODAY to share the toy industry’s generosity with the nation. Companies that donate toys to this program are listed on the TODAY Show website; if $150,000 worth of toys are collected, TIF will appear on-air to speak about what the Foundation does and how toy companies are making a difference.
  • Play Comforts: In partnership with Boys & Girls Clubs of America Military Services, TIF will have helped 50,000 children of military families throughout 2012. Approximately 600 more toys are needed to finish the year.
  • General Donation to Toy Bank Network of 1,000 Charities: The Toy Bank works with children’s charities across the globe that help kids who are sick, living in disaster zones, underprivileged, or otherwise in need. Toys donated to the general network of charities will be matched with the appropriate recipients.

While the Toy Drive remains open through Dec. 31, donation forms must be submitted by Dec. 1 to ensure that the toys make it into the hands of children in time for the holidays.

For information on how to make a gift, contact thetoybank@toyindustryfoundation.org. Donation forms for the TODAY Show giving option can be accessed online.

Toy Industry Foundation Launches TOTY Tribute Book Campaign

Courtesy of Toy Industry Association

The Toy Industry Foundation is now accepting ads for the Toy of the Year Awards (TOTY) Tribute Book.  The Tribute Book is the official take-home program for guests at the TOTY Awards Ceremony in February that provides information on top toys, industry icons, and philanthropy. It also features award nominees, Hall of Fame inductees, and past TOTY highlights. To reserve an add in the Tribute Book, visit The 2013 TOTY Tribute Book web page. Reservations, ad artwork, and ad payment donations are due by January 9. For more information, contact Marisa Medina at (646) 454-5581.

TIF Extends Play Connects Grant Application Deadline

The Toy Industry Foundation has extended the deadline for 2012 Play Connects grant applications. Open to all Toy Industry Association member companies in good standing, the grant program is now accepting applications until September 4. The deadline has been extended to ensure that both TIA members and their chosen children’s charities have enough time to fill out each part of the grant application before submitting the form to TIF. Up to three Play Connects grants, worth up to $10,000 each, will be awarded before the end of the year. 

Qualified applications received on or before September 4 will be reviewed by a committee comprised of members from the TIF Board of Trustees. Both full and associate TIA members may nominate a deserving charity of their choosing. More information can be found on the Play Connects website or by contacting Foundation Manager Marisa Medina.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Only One Month Left to Nominate a Local Charity for Play Connects Grant

Member companies of the Toy Industry Association have been asked to nominate a community-based charity for one of three Play Connects grants-up to $10,000 each-to be awarded by the Toy Industry Foundation later this year. Submissions for the grant application must be completed by the nominated charity by August 15.

Play Connects, launched by TIF last year, aims to help fund childrens charities that the toy industry cares about, connect TIA members with the world of philanthropy, and make a difference in the lives of children in need.

Last year’s winners were the Boys & Girls Club of Stamford, Conn.; Friends of the Children in Portland, Ore.; The Magic House at the St. Louis Children’s Museum; and 826 Valencia in San Francisco.

Applications will be reviewed by a committee of members from the TIF Board of Trustees.  Up to three grant recipients will be chosen, and the selected charities will be announced in December.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Toy Industry Foundation Celebrates “Christmas in July”

The Toy Industry Association (TIA) and the Toy Industry Foundation (TIF) are showcasing a collection of toys and games that teach children about charity and social responsibility during a month-long “Christmas in July” media campaign.  The toys and games shown below were featured in a television segment that aired this week on “6 In the Mix” on WTVJ (NBC) Miami.

  • Hearts for Hearts, from Playmates Toys, features nine dolls from around the world that each have a story to share about female empowerment. Every doll purchased results in a donation to a program that helps girls around the world.
  • Wonder Glow Blocks, from Wonderworld Toys, are environmentally-friendly solid wood blocks that support a year-round program called the Tree Plus Project, a tree planting initiative.
  • Happy Nappers, from Jay at Play, are plush play pillows whose proceeds support the Home Sweet Home Fund benefitting the Children’s Brain Tumor Foundation.
  • Harness the Healing Power of Horses, from Breyer, are pink horses. $1 from the sale of each will go to two breast cancer research organizations: Susan G. Komen for the Cure and the Breast Cancer Research Foundation.
  • True Hope Dolls, from MGA Entertainment, consist of three Bratz dolls that support young girls and boys who suffer from hair loss or who are watching loved ones lose their hair from cancer treatments. $1 for every doll sold supports cancer research, treatment, and education at City of Hope.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.