TIF Extends Play Connects Grant Application Deadline

The Toy Industry Foundation has extended the deadline for 2012 Play Connects grant applications. Open to all Toy Industry Association member companies in good standing, the grant program is now accepting applications until September 4. The deadline has been extended to ensure that both TIA members and their chosen children’s charities have enough time to fill out each part of the grant application before submitting the form to TIF. Up to three Play Connects grants, worth up to $10,000 each, will be awarded before the end of the year. 

Qualified applications received on or before September 4 will be reviewed by a committee comprised of members from the TIF Board of Trustees. Both full and associate TIA members may nominate a deserving charity of their choosing. More information can be found on the Play Connects website or by contacting Foundation Manager Marisa Medina.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Only One Month Left to Nominate a Local Charity for Play Connects Grant

Member companies of the Toy Industry Association have been asked to nominate a community-based charity for one of three Play Connects grants-up to $10,000 each-to be awarded by the Toy Industry Foundation later this year. Submissions for the grant application must be completed by the nominated charity by August 15.

Play Connects, launched by TIF last year, aims to help fund childrens charities that the toy industry cares about, connect TIA members with the world of philanthropy, and make a difference in the lives of children in need.

Last year’s winners were the Boys & Girls Club of Stamford, Conn.; Friends of the Children in Portland, Ore.; The Magic House at the St. Louis Children’s Museum; and 826 Valencia in San Francisco.

Applications will be reviewed by a committee of members from the TIF Board of Trustees.  Up to three grant recipients will be chosen, and the selected charities will be announced in December.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Toy Industry Foundation Celebrates “Christmas in July”

The Toy Industry Association (TIA) and the Toy Industry Foundation (TIF) are showcasing a collection of toys and games that teach children about charity and social responsibility during a month-long “Christmas in July” media campaign.  The toys and games shown below were featured in a television segment that aired this week on “6 In the Mix” on WTVJ (NBC) Miami.

  • Hearts for Hearts, from Playmates Toys, features nine dolls from around the world that each have a story to share about female empowerment. Every doll purchased results in a donation to a program that helps girls around the world.
  • Wonder Glow Blocks, from Wonderworld Toys, are environmentally-friendly solid wood blocks that support a year-round program called the Tree Plus Project, a tree planting initiative.
  • Happy Nappers, from Jay at Play, are plush play pillows whose proceeds support the Home Sweet Home Fund benefitting the Children’s Brain Tumor Foundation.
  • Harness the Healing Power of Horses, from Breyer, are pink horses. $1 from the sale of each will go to two breast cancer research organizations: Susan G. Komen for the Cure and the Breast Cancer Research Foundation.
  • True Hope Dolls, from MGA Entertainment, consist of three Bratz dolls that support young girls and boys who suffer from hair loss or who are watching loved ones lose their hair from cancer treatments. $1 for every doll sold supports cancer research, treatment, and education at City of Hope.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Toy Industy Foundation Visits Boys & Girls Club of Stamford, Conn.

More than 200 young children participating in The Boys & Girls Club (BCG) of Stamford Conn., received a visit from the Toy Industry Foundation (TIF) recently.

The visit came after a a $10,000 grant last winter that was awarded to the an after-school and summertime children’s center. The grant was part of Play Connects which provides funding to select community charities nominated by Toy Industry Association members. Board games, strategy games, and building toys are an important part of Project Learn, a BGC initiative. Homework and exercise are an important aspect of time spent at BGC Stamford; however, games and toys are vital to the Club’s mission to help their members achieve academic success, develop good character and citizenship, and live a healthy lifestyle.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group

Children at Colorado Air Force Bases Gifted with Toys and Games

Toy Industry Foundation (TIF) partnered with Boys and Girls Clubs of America (BGCA) Military Services to spread joy to military children. To celebrate the Month of the Military Child, which honors courageousness and the unique challenges faced by children of our nation’s troops, the companies brought toys and games to nearly 3,000 children at Air Force bases throughout Colorado Springs. This event marked the first of many slated for this year under the TIF/BGCA Play Comforts partnership, a national toy distribution program to serve every branch of the military.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

TIF to Collect Plush, Toy, and Game Donations During Close of Toy Fair

The Toy Industry Foundation (TIF) is once again asking exhibitors to end their American International Toy Fair stay with donations. During the close of the show, 4 p.m. on February 15, exhibitors can donate their samples of plush, toys, and games to TIF’s signature program, The Toy Bank. The volunteers for the collection will wear bright orange T-shirts. To participate, companies must complete the one-page donation form, and submit it before Toy Fair via email, fax (212-675-1328), or on-site at booth No. 5201.

The annual collection is made possible through TIF’s partnership with Kids in Distressed Situations (K.I.D.S.). All donations will benefit TIF’s partnerships with My Stuff Bags Foundation and Boys and Girls Clubs of America Military Services. Products will also be distributed to The Toy Bank’s NYC-area network of charity recipients.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Newark Children Receive Hundreds of Toys in Holiday Giveaway

Photo Credit: TIF

On December 17, children in need from the West Ward neighborhood of Newark, N.J. received hundreds of toys from the Toy Industry Foundation (TIF) as part of a special holiday giveaway hosted by Franciscan Charities. In attendance were representatives from TIF and Franciscan Charities, as well as elves (local volunteers) and a special appearance by Santa.

More than 700 toys were distributed to more than 600 children. The gifts were among the 500,000 toys donated throughout the year by toy industry manufacturers to The Toy Bank. Gifts were also donated via TIF’s annual Holiday Toy Drive, which is held each year from November 1 to December 31. To date, more than 175,000 toys, valued at more than $2.5 million, have been donated for this year’s Holiday Toy Drive.

Toys for the Newark event were donated by Kid O Products; Pretty Ugly, LLC; Briarpatch, Inc.; and New Adventures, LLC.

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My Stuff Bags Handed Out at Haven Academy

Last week, two incoming classes of kindergarteners at Mott Haven Academy Charter School, in the Bronx, N.Y., received 50 duffel bags filled with toys and toiletries, courtesy of the Toy Industry Foundation (TIF) and strategic partner My Stuff Bags Foundation.

The “My Stuff” bags—which contained school supplies, a stuffed animal and blanket, arts and crafts, and toiletries—were handed out to the children who are among the 300,000 kids that enter foster care across the U.S. each year.

Along with school officials, the media, and representatives from TIF, New York City Council Member Melissa Mark-Viverito and Assembly Member Carmen E. Arroyo were on hand to watch the excited kids open their bags.

Haven Academy, now in its fourth year, is the only public charter school in the nation for at-risk children. Sponsored by The New York Foundling, the school aims to empower kids by integrating family support services into a rigorous academic program so children can reach their full potential.

TIF Needs Your Toy Donations

The Toy Industry Foundation (TIF) is in critical need of new toys for its Play Comforts partnership with the Boys and Girls Clubs of America Military Services and is asking the industry for donations. TIF’s Toy Bank needs toys, plush, games, books, and arts and crafts for kids of all ages. The organization stresses that no donation is too small. Shipping to Atlanta is required.

There are only two live Toy Bank distribution events left for this year and toys must be shipped no later than Friday, July 29 for the events serving 5,000 kids stationed in Norfolk, Va. and 8,000 children abroad in Germany. However, toy donations will be accepted at anytime; later this year, thousands of additional toys will be distributed to additional U.S. bases across the country.

For more information, contact thetoybank@toyindustryfoundation.org or (646) 454-5581.

TIF Sponsors Fiesta Celebration At Ronald McDonald House

On Wednesday, June 22 (tonight!), the Ronald McDonald House New York will host a fun-filled fiesta to celebrate the longest day of the year, sponsored by the Toy Industry Foundation. Representatives of the Toy Industry Foundation (TIF) will join approximately 80 pediatric cancer patients and their families, participating in fiesta-themed activities during a toy distribution at the Ronald McDonald House.

Product contributors for the event include Dunecraft, Little Kids, Inc, Pretty Ugly and Schoenhut Piano Company.