According to The NPD Group, U.S. toy industry sales will grow 6.2 percent, or just over $1 billion, for full-year 2015. The forecast is based on the positive mid-year sales performance of the industry, which grew by 6.5 percent, or about $400 million, through July 4.
The Toy Industry Association (TIA)’s Shifting Channels: Strategies for Growth in the Toy Industry webinar is scheduled to take place on August 6 from 2 to 3 p.m. ET. It will highlight key findings from a Vanderbilt University study on distribution channel trends in the toy industry as well as potential pathways to success.
The Toy Industry Foundation (TIF) has released its 2014 Annual Report. Thanks to toy donations and financial contributions from individual and corporate supporters, TIF was able to serve nearly 5 million kids, and reach 56 percent more kids than during the previous year. Another milestone was met in 2014: More than $100 million worth of toys have been donated to The Toy Bank, TIF’s signature program, since the program’s inception in 2003. Just under $19 million in toys were donated last year.
According to a new report from the Toy Industry Association (TIA), the U.S. toy industry supports more than 491,000 jobs, generates $24.51 billion in wages, contributes $9.93 billion in combined state and federal taxes, and has a total annual economic impact in the U.S. of $76.71 billion. Nearly 98 percent of U.S. toy manufacturers, wholesalers, and distributors are small businesses.
Last week, Spielwarenmesse enjoyed an increase in the number of international visitors, which rose to 58 percent, as reported by Spielwarenmesse eG. Around 72,000 trade visitors were present in Nuremberg this year, along with a total of 2,857 manufacturers from 67 countries, up from 2,748 last year. [Read more...]
According to the Toy Industry Association (TIA), a record-breaking 58,000 consumer votes were cast online during the voting period for the 15th annual Toy of the Year (TOTY) Awards. Toy lovers of all ages visited www.toyawards.org between Thanksgiving and mid-January to vote for their favorite toys, games, and properties across 12 categories, including activity, educational, innovative and outdoor. [Read more...]
Ah, the start of a new year. Typically, it’s the time in which we take stock of what we have, consider how we can make our lives even better, and then “resolve” to carry out those plans. It’s with this in mind that I’ve put together a list of New Year’s resolutions–not for myself, mind you; I’ve already composed that list, which is why this commentary is up at deadline, instead of several hours past. No, I’m talking about resolutions that I’d like the toy industry to consider taking on. Because as absolutely perfect as a thing is, there’s nothing like a detached observer’s unsolicited advice to make it even more perfect, am I right? [Read more...]
Last week, Toy Industry Association (TIA) members attended TIA’s Annual External Affairs Strategy Meeting held in Los Angeles to discuss key priorities for next year, and to strategize on new and emerging topics projected to impact the toy industry next year and beyond.
On December 3, there was an update and forecast of the industry’s short-term priority policy areas, including chemical regulation, product safety, environmental sustainability, marketing to children, and international trade. On December 4, TIA staff and member representatives participated in a full-day series of brainstorming sessions to discuss how TIA’s efforts on behalf of the toy industry could be enhanced, both domestically and abroad. [Read more...]
The Toy Industry Association (TIA) recently conducted an in-depth review of the U.S. Public Interest Research Group (PIRG) Trouble in Toyland reports issued between 2008 and 2013. The TIA’s analysis found that PIRG’s reports were based on improper testing methods that are not approved by the U.S. Consumer Product Safety Commission (CPSC), and fail to support PIRG’s allegations that the identified toys present any danger to children at play.
Under federal legislation passed in 2008, toys sold at retail must be tested by a CPSC-accredited third-party testing lab, in order to prove compliance with more than 100 safety standard requirements. TIA’s examination, however, found that U.S. PIRG’s toy hazard claims and testing procedures over the past six years were not approved by the CPSC, and did not follow the same procedures that toy companies are required to follow by law.
Chiefly, none of the alleged safety issues named in PIRG’s reports were based on testing conducted by a CPSC-accredited lab; and out of the 88 products identified in PIRG’s Trouble in Toyland reports over the last six years, the CPSC has not recalled any toys as a result of PIRG’s allegations. In addition, 20 percent of the products named in PIRG’s reports between 2008 and 2013 are not classified as toys, and therefore are not governed by the same safety standards as children’s toys.
A copy of the complete TIA analysis of the 2008 to 2013 reports is available at the TIA website.
Southard Communications has landed several major accounts and relocated its New York office to the downtown area. New account wins include School Zone Publishing, for which the agency will launch a new Little Scholar kids tablet; eCarrot, a Reno-based kids technology and software company; and Maverix USA, which is launching a line of electric skateboards in the U.S.
Meanwhile, after almost two decades in the flatiron district, Southard has expanded its New York headquarters with new space at 111 John Street.
Along with toys, other industries of expertise for Southard include juvenile and baby products, consumer electronics and technology, digital applications and software, fitness, and more.