Toy Insider Mom Shows GMA Live the Hottest Toys from the American International Toy Fair

PHOTO: The Toy Book Previews TMNT Line from Playmates Toys

Jackie Breyer and Laurie Schacht have some fun at Playmates ToysTeenage Mutant Ninja Turtles Toy Fair Preview in New York last week. Aside from the fun role-play lineup, we also love the Mutagen Ooze Action Figures, and the Pop-Up Pizza Playset Anchovy Alley. The pizza box pops open into a subway scene that stands 18-inches tall. Ninja action features in the play set include a portable pizza oven that flings fresh pizzas, floor traps, a tricky sewer cover that throws the bad guys for a loop, and an abandoned subway tunnel. 

PHOTO: Toy Insider Mom Joins Barbie’s Moving Crew

Toy Insider Mom and The Toy Book publisher Laurie Schacht helps Barbie move out of her Malibu Dreamhouse. For more info on Barbie’s move, click here.

ABC Gets Political with the Toy Insider Mom

Check out Toy Insider Mom Laurie Schacht on ABC’s Money Matters segment as she highlights her favorite Election 2012-themed toys! For more information on Schacht or The Toy Insider, visit www.thetoyinsider.com, Twitter, and Facebook.

Toy Insider Attracts Thousands at NYC Woman’s Day Event

The Toy Insider was on hand for Woman’s Day’s Make It A Woman’s Day event at New York City’s busy Grand Central Station on October 5 to preview the hottest toys of the holiday season. Toy Insider Mom Laurie Schacht spent the day demonstrating toys for various age ranges. Thousands of event attendees walked away with handfuls of toy giveaways and a copy of the The Toy Insider gift guide, along with special offers and coupons. One lucky entrant in The Toy Insider’s sweepstakes received $500 worth of hot holiday toys.  The event celebrated Woman’s Day’s 75th anniversary. Schacht is contributing toy editor for Woman’s Day magazine. The Toy Insider also appears in the November issue of Woman’s Day.

Toy Insider Mom Laurie Schacht to Be a Giftees Judge

Laurie is co-Publisher of The Toy Insider, CTO (chief toy officer) for The Toy Book and The Licensing Book, and the contributing toy editor for Woman’s Day magazine, as well as Founder of The Big Toy Book. Laurie has appeared in major media outlets such as USA Today and The Today Show.

This year, Laurie will be on the panel of judges for Gifts.com‘s annual Giftee awards. Read her “Meet the Giftees Judges” Q&A here.

VIDEO: Flyline Gives The Toy Book a Sneak Peak

The creator of the FlyLine (R) Complete Flight System, from CPI Corp, give The Toy Book’s editorial staff and President Laurie Schacht a demo of the newest plane. The Flyline was designed for children ages 8 and up.



This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Laurie Schacht Shares Her Fave Back-to-School Toys and Gear on ABC Money Matters

Toy Insider Mom Laurie Schact appeared on ABC Money Matters to share some affordable, educational back-to-school toys and gear. Check out the segment here:

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.