Techno Source has officially changed its name to Toy Island as part of a company initiative to better position itself within the toy industry and communicate its expanded offerings to customers. While initially a developer of electronic games, the company will now also focus on the development and manufacture of high-quality, innovative toys meant for kids of all ages.
Techno Source, a division of LF Products, has signed a deal to distribute selected lines of toy company Character Options’ best-selling products, in the U.S. The partnership deepens the companies’ existing relationship, under which Character Options has distributed many of Techno Source’s products in the UK for nearly a decade.
Techno Source will bring to market a number of Character Options’ original and licensed toys under its Techno Source and Toy Island brands. The first products to launch under this partnership will be a Scooby-Doo toy line, as part of a licensing agreement with Warner Bros. Consumer Products.
Character Options holds the master toy license for Scooby-Doo in the UK and U.S. The Scooby-Doo products, which include figures, play sets, vehicles, plush, and goo, will be available at mass and specialty retailers beginning in the spring.