Toy State, Caterpillar Extend Global Licensing Partnership

ToyStateLogoToy State and Caterpillar have agreed to a four-year extension of their licensing partnership. The term of the agreement extends through 2021 and grants Toy State rights to continue to design, manufacture, and distribute its Cat product lines through major retailers globally.

Toy State’s partnership with Caterpillar began in 2002 and is the toy company’s longest running licensing program. Since then, the line has expanded from an initial “lights and sounds” line of construction machines to a robust offering featuring Cat toys within role play, outdoor, preschool, construction, die-cast/steel, and R/C retail categories. The licensing extension applies to all toy categories included in Toy State’s agreement.

Toy State to Debut NASCAR Products at Michigan International Speedway

TSleftToy State will unveil the latest products from its flagship Nikko and Road Rippers brands this Saturday at Michigan International Speedway. The company will debut its NASCAR-themed cars in advance of this weekend’s Spring Cup race, part of global licensing agreements signed with NASCAR and various NASCAR teams late last year. [Read more...]

Toy State, Go Baby Go Host Second Charlotte Workshop for Children with Mobility Issues

ToyStateGoBabyGoToy State hosted its 4th Go Baby Go workshop in the past year in North Carolina, and its second in Charlotte. The latest workshop took place in Mooresville, North Carolina, at the Tommy Baldwin Racing Shop. Toy State provided ten kids with a ride-on car that was outfitted to model the No. 7 Nikko RC Toy State car driven by Regan Smith on the NASCAR Sprint Cup circuit. Smith, along with fellow NASCAR drivers Kasey Kahne, Michael McDowell, and Ryan Preece, and other members of the NASCAR community, were also in attendance.  [Read more...]

Toy State Introduces New Line of TMNT Vehicles

unnamedToy State secured a licensing partnership with Nickelodeon Viacom Consumer Products (NVCP) to design, develop, and manufacture lines of toy vehicles featuring the Teenage Mutant Ninja Turtles brand.

The two-year deal will allow Toy State to create Teenage Mutant Ninja Turtles-themed vehicles that will be available this summer at major retailers across the EMEA region.

Toy State also recently added Barbie to its licensing portfolio, joining the company’s flagship Road Rippers and Nikko brands, as well as lines featuring licensed properties including Hot Wheels, Caterpillar, WWE, Thomas & Friends, and DC Super Friends.

Toy State Becomes NASCAR Licensee

ToyStateLogoToy State has entered into a global licensing agreement with NASCAR to introduce NASCAR-licensed products specially designed to connect with the next generation of NASCAR fans. Development on the toy line, which will be co-branded with Toy State’s flagship Nikko and Road Rippers brands, is currently underway. Product is expected to hit retail shelves early next year. [Read more...]

Toy State, Mattel Enter Licensing Partnership for Monster High R/C

ToyStateLogoToy State will design a new line of R/C toys under its Nikko brand featuring Monster High under a licensing agreement with Mattel. The toys are scheduled to hit retail stores in the U.S. and Canada next fall.

This deal comes on the heels of Toy State signing agreements with Mattel for Barbie, Hot Wheels, and Thomas & Friends, marking the most recent expansion of the licensing relationship between the two companies.

 

Toy State, Mattel Partner for Barbie R/C

ToyStateLogoMattel has partnered with Toy State, manufacturer of stylized lights-and-sound radio controlled (R/C) vehicles for a Barbie R/C. Toy State will manufacture an innovative lineup of Barbie licensed and custom R/C vehicles under the Nikko franchise. The Barbie R/C vehicles are scheduled to hit retail stores in the U.S. and Canada starting next fall.

Toy State Partners with WBCP for DC Super Friends

ToyStateLogoToy State will produce a line of DC Super Friends products in partnership with Warner Bros. Consumer Products (WBCP).

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Toy State Speeds into Partnership with SLR

ToyStateLogoToy State has entered into a worldwide partnership with Sébastien Loeb Racing (SLR), a deal that includes both race sponsorships and product licensing components. The four-year global licensing agreement grants Toy State exclusive rights to develop ranges of toys in the R/C and lights and sound categories.

[Read more...]

Toy State Recognized for Licensing Excellence by Caterpillar

ToyStateLogoToy State has been awarded platinum status by the Caterpillar Trademark Licensing Licensee Excellence and Recognition Program for 2014. Toy State has been a Caterpiller licensee since 2002, and its products include the Lights & Sound, Preschool, and Diecast Cat-licensed lines of machines.

[Read more...]