As of October 1, every Spielwarenmesse exhibitor can enter new products for the ToyAward competition. If they win, their products will be highlighted among the 75,000 new items presented at Nuremberg. A panel of 11 jurors selects products for the coveted new award in four age group-specific categories, based on children’s development stages: baby and infant (0 to 2 years), preschool (3 to 5), school kids (6 to 10), and teenager and family (from 11 years). [Read more...]
This year, ToyAwards, presented to new products at the Spielwarenmessee International Toy Fair in Nuremberg, were awarded to products that displayed a unique play idea, concept, or creative design, as well as products with material properties and safety aspects. The four categories include Baby & Infant, Preschool, School Kids, and Teenager & Family. The awards aim to provide consumers and the trade guidance on the best new products. Visitors also had the opportunity to choose their personal favorite, the Traders’ Favorite, from the four ToyAward winners. The awards were announced at the closing press conference, and the winners received a prize of 20,000 euros.
The winners were:
Baby & Infant: Mini Micro with Seat/ Micro Mobility Systems Ltd. The Mini Micro grows with the child. One-year-olds can take their first ride on a Mini Micro and convert the roller later on.