China Toy Fair


Toys “R” Us Launches Rio Merchandising Program

Starting next month, Toys “R” Us customers can experience Rio via a new exclusive partnership between the retailer and Twentieth Century Fox. Toys “R” Us stores and Toysrus.com/Rio will offer consumers a first look at the upcoming family film, scheduled to premiere in theaters April 15.

At Toys “R” Us, customers will be able to find a merchandising assortment, including an exclusive toy line from ToyQuest, featuring poseable 3.75-inch mini figures in two packs, eight-inch basic plush pals, 10-inch animated talking plush, nine-inch feature plush and beanies, a nine-inch interactive plush version of Blu and Jewel chained together, and a seven-inch walking and talking plush Luiz bulldog.

Customers who buy the Rio video game, from THQ, for the Xbox and Wii will receive a DVD featuring never-before-seen sneak peeks of the film, while supplies last. Those who purchase the video game for the PlayStation 3 will receive a free Blu-ray version of the DVD.

The retailer has also launched a microsite for Rio merchandise, Toysrus.com/Rio. The site includes movie trailers, exclusive downloadable coloring pages from the Modern Publishing coloring books, and more.

Rio Toys, Books, a Video Game, and More to Hit Stores This Spring

Twentieth Century Fox Consumer Products has announced its initial line up  of products based on the upcoming 3-D animated comedy adventure film, Rio. The merchandising program will include a range of toys, video games, apparel, and books, and will kick-off in mid-March before the theatrical release of the film on April 15.

The ToyQuest Rio toy line will include a colorful selection of 3.75-inch mini figures, 8-inch basic plush, and 10-inch talking plush and beanies. Signature items will include a 9-inch interactive plush and a 7-inch walking and talking plush. The line will be available exclusively at Toys “R” Us stores and Toysrus.com.

THQ’s Rio video game will be available at Toys “R” Us and other retailers just days before the movie’s release. The party-style video game contains 40 mini-games and features the movie’s characters.

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The Yo-Yo and Frisbee Collide in New ToyQuest Product

ToyQuest is releasing a unique yo-yo and Frisbee hybrid: the Banzai Yo-Be. The toy is a flying disk that players can sling like a Frisbee, which comes back to the player like a yo-yo. The sling disk, which features a tethered elastic cord, can be used for a combination of play and physical activity. The Yo-Be will be available nationwide in spring 2010, retailing for around $12.99.

The Toy Book’s Toy Report 01/05/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/05/10.

To view click here.

ToyQuest Named Master Toy Licensee for Megamind

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DreamWorks Animation SKG, Inc. and ToyQuest have entered into a licensing agreement for DreamWorks’ upcoming movie, Megamind, to be released November 5. ToyQuest will serve as the worldwide master toy licensee, producing a line of products based on the film that includes action figures, vehicles, plush, role play products, and playsets. The line will be available fall 2010.

The Toy Book’s Toy Report 12/01/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09.

To view click here.

ToyQuest to Produce Barbie Outdoor Toys

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ToyQuest will produce a Barbie backyard play collection for girls as a part of a new licensing collaboration with Mattel, Inc.  The collection will include inflatable pools and pool toys, sand boxes and accessories, bubbles, sprinklers, chalk, garden tools, and outdoor furniture decorated in Barbie pink. The products will launch in spring 2010.