Toy Fair 2015 Sells Out of Exhibit Space

ToyFair15LogoAs reported by the Toy Industry Association (TIA), exhibit space for the 112th North American International Toy Fair, scheduled for February 14 to 17, has officially sold out. The show has already surpassed a record-breaking 419,000 net square feet of exhibit space at New York City’s Jacob K. Javits Convention Center, and going forward, prospective Toy Fair exhibitors will be placed on a wait list (under no financial obligation).

The expanded show floor, equivalent in size to more than seven football fields, will feature hundreds of thousands of innovative new toys, games, and youth entertainment products. The North American International Toy Fair draws buyers, licensors, entertainment executives, and other play professionals from 100 countries, who will be on-hand scouting toy trends, spotting unique product lines and brands, and writing orders for next year.

Major global retail outlets already registered to attend include Toys “R” Us, Wal-Mart, Target, Amazon, Apple, and Hobby Lobby.

Encyclopaedia Britannica Launches Line of Kids Products

britannicakidsEncyclopaedia Britannica Inc. has partnered with Phoenix International Publications Inc. to develop and market a line of educational products under the Britannica Kids brand. JRL Group, Encyclopaedia Britannica’s licensing agency, brokered the deal.

The first product, Britannica Interactive Animal Library, is an 8-book boxed set including the titles Tooth & Claw, Reptiles, Birds, Bugs, Extinct Animals, Amazing Mammals, Sea Animals, and Hoof & Horns. Each book contains interesting facts and questions as well as vivid photos and illustrations about a number of captivating animals. The set also includes an interactive pen that lights up and provides audio answers to the quiz at the end of each section. Britannica Interactive Animal Library is now available at retailers including Costco, Costco Canada, and Toys “R” Us.

Wicked Cool Toys to Launch Wild Kratts Toy Offering at Toys “R” Us

Nov24.9MediaWild Kratts, the animated adventure series from Kratt Brothers Company and 9 Story Media Group, has reached the No. 1 spot for kids 4 to 8 and kids 6 to 11 across all networks. The strong performance of the brand also extends to toys and books.

Master toy licensee Wicked Cool Toys has launched a toy offering at Toys “R” Us, toysrus.com, and shop.pbskids.com. Due to the line’s strong initial performance, new items have been developed, including a Tortuga playset deluxe power suit with sound, as well as hero and villain packs. The new items were on display at the Dallas Fall Mass Market Preview and are expected to be available at retail next fall. Random House Kids has also released the fist Wild Kratts book in the U.S. and Canada, which needed to be reprinted because initial sales did so well.

The expansion comes shortly after PBS Kids greenlit a fourth season and 9 Story announced new sales of the series to France Télévisions (France), E Junior (United Arab Emirates) and Canal Panda (Portugal). Wild Kratts has previously been licensed to Discovery Kids (Latin America and Asia), Super RTL (Germany), Al Jazeera Children’s Channel (Middle East), Noga (Israel), TV3 (Spain), SIC (Portugal), Dublin Films (Ireland), VRT (Belgium), Chello Media (Eastern Europe), MediaCorp PTD Ltd. (Singapore), TV3 Catalunya (Spain), Minika (Turkey), and Primetime (Colombia).

Toys “R” Us to Celebrate 11 Days of Cyber Savings

toysrus.croppedToys “R” Us will be celebrating 11 days of savings at toysrus.com beginning Wednesday and continuing through December 6, the end of Cyber Week. Online shoppers will find daily deals, enhanced services, and free shipping offers during the period of gift shopping.

Toysrus.com will kick off Black Friday shopping on Wednesday night starting at 10 p.m. The website will also offer customers deals in the season’s most sought-after items throughout Cyber Week, with Cyber Monday sales beginning on Sunday, November 30 at 9 p.m.

In addition to daily deals, a three-day Big Brands sale will take place from December 2 through December 4, featuring brands such as Barbie, Fisher-Price, Frozen, Lego, Skylanders, Teenage Mutant Ninja Turtles, and more. Also, a two-day event from December 5 through December 6 will provide shoppers with bargains on big gift items like dollhouses and powered ride-ons.

Jakks Pacific Renews Global Toy License for Slugterra

slugterraJakks Pacific has extended its contract for the hit boys action property Slugterra from Nerd Corps Entertainment Inc. The toy manufacturer’s Slugterra toy line launched in the U.S. in February of 2013, several months after the series’ premiere in October of 2012.

Originally consisting of collectible slug figures, blasters, and darts, Jakks Pacific has since expanded the line to include human action figures, vehicles, plush, and stretchy velocimorph flyers. New styles of blasters and darts, as well as several waves of new slug figures have also been introduced.

To date, Jakks Pacific’s Slugterra toys have launched in dozens of countries, and the inclusion of exclusive game codes for Nerd Corps’ online Slugterra games and mobile game, Slug It Out!, will soon be implemented globally. The fourth wave of slug figures is slated to arrive at Toys “R” Us across the U.S. this fall, accompanied by a Toys “R” Us-exclusive 10-pack of the second wave of slugs.

Nerd Corps recently announced a green light for a third season of Slugterra, slated to begin rolling out next summer. Jakks Pacific, meanwhile, will introduce new waves of toys through next year.

Charmazing and Toys “R” Us Team Up for Upcoming Demo Events

A Charmazing display, from the October 19 launch event of Charmazing, at the Toys “R” Us Times Square store.

Charmazing, a brand of charm-bracelet-making kit from Wooky Entertainment, has upcoming events planned that will take place at Toys “R” Us-operated locations. These will be demo events, in which store associates will show off Charmazing kits, as well as hand out Charmazing bracelets while supplies last. The events are scheduled for November 22, and will take place at the FAO Schwarz flagship store at 767 Fifth Avenue, from 1 to 5 p.m.; and at Toys “R” Us stores chainwide.

In addition, on November 23, at Toys “R” Us Times Square from 8 to 10:30 a.m., Toys “R” Us and the Charmazing brand will host the Uniformed Firefighters Association Widow’s and Children’s Holiday Party, benefiting families who have lost a loved one in the line of duty. Activities will include Santa Claus arriving aboard a FDNY fire truck, as well as a marching band performance. In addition, some attendees will have the opportunity to take home charm bracelets.

Toys “R” Us Announces Thanksgiving Weekend Doorbusters, Special Deals for Rewards “R” Us Members

toysrusOn Thanksgiving weekend, Toys “R” Us will offer more than $8,000 in potential toy savings to holiday shoppers. Toys “R” Us stores nationwide will open at 5 p.m. on November 27, and from 5 p.m. to 9 p.m., 4-hour doorbuster deals will include discounts on Disney Infinity Starter Packs and figures; Skylanders Trap Team Starter Packs, figures, and Traps; the V-Tech InnoTab 3S Connect; Frozen Jumbo Olaf Plush, from Just Play; and more.

Meanwhile, selected deals available on November 28 from 7 a.m. through November 29, as well as online at toysrus.com, include buy one, get one for 40 percent off on Disney Infinity and Skylanders Trap Team items, certain Disney Frozen toys, and more.

Toys “R” Us will also provide exclusive, early access to Black Friday deals on more than 100 items, both in-store and online, to Rewards “R” Us members beginning November 23. Not only can Rewards “R” Us members accumulate points on their purchases, those points can be applied to Toys “R” Us shopping into the new year.

In addition, throughout November and December, “R”Us credit cardholders are eligible to receive discounts off Toys “R” Us purchases when using their “R”Us credit card in-store on Thursdays, including Thanksgiving. Through December 20, existing cardholders can also save 10 percent every Saturday when they use their “R”Us credit card in-store.

Finally, the majority of Toys “R” Us Thanksgiving Weekend deals will be available starting on November 26 at 10 p.m. ET at toysrus.com/blackfriday.

Toys “R” Us Offers Holiday Changes to Aid Shoppers

sq-black-friday-made-easyA number of Toys “R” Us stores nationwide will open at 5 p.m. on November 27 for Black Friday sales. Stores will remain open through 11 p.m. on November 28, offering doorbusters and deals on the season’s most sought-after playthings.

Beginning Thanksgiving weekend and continuing through Christmas Eve, Toys “R” Us will introduce a range of in-store and digital services designed to make holiday toy shopping less stressful. Services will include the implementation of Toys “R” Us G.P.S. (Guru for Play Stuff) store specialists, new aisle signage, digital store-specific maps, daily toy shipments, and a dedicated Express Lane at checkout.

G.P.S.’s will offer busy holiday shoppers advice on hot toys, deals, time-saving services, and incentive programs. They will be located at the front of stores beginning on Thanksgiving, and during peak traffic periods on Fridays, Saturdays, and Sundays for the remainder of the holiday season. [Read more...]

Toys “R” Us and Babies “R” Us Open Approximately 90 Stores Worldwide Throughout 2014

ToysRUsLogo copyToys “R” Us plans to open approximately 90 stores, which include new, relocated, and licensed stores. They will be located throughout 21 of the 37 countries and jurisdictions in which Toys “R” Us Inc. currently has a presence through its wholly owned and licensed businesses. The list also includes the company’s first licensed store in Namibia, which opened in October.

Toys “R” Us’ most significant expansion plans for this year are in China and Southeast Asia, where it has already begun operating several of 22 brand-new stores in China and eight planned new locations in Malaysia. By the end of the year, Toys “R” Us will operate 76 stores in 35 cities throughout China.

The new stores that the company plans to open this year include both Toys “R” Us locations and a number of side-by-side formats, which combine Toys “R” Us and Babies “R” Us under one roof. Meanwhile, new store sizes vary by country and range from 3,000 to 45,000 square feet.

New and relocated store locations are scheduled to open this year in the following countries: the U.S., Australia, Canada, China, Finland, Germany, Hong Kong, Israel, Japan, Macau, Malaysia, Namibia, the Philippines, Poland, Portugal, Saudi Arabia, Singapore, South Africa, South Korea, Switzerland, and Taiwan.

Tomy Debuts New Sonic Boom Toy Line at Toys “R” Us

SonicBoomlogoA new Sonic Boom toy line, from global master toy partner Tomy International, is now available at Toys “R” Us stores nationwide and at toysrus.com. The line will feature items across best-selling categories including plush, action figures, R/C, vehicles, and more, and will include a 12-inch talking plush and the Sonic Boom Launcher. Additional products will become available next year.