The Force Will Be Strong at Toys “R” Us Times Square on September 4

Star Wars Millennium Falcon Spaceship from Kenner (1979)

Star Wars Millennium Falcon Spaceship from Kenner (1979), on display as part of Destination: Star Wars—The Experience

When the clock strikes 12:01 a.m. on September 4, all Toys “R” Us stores in the U.S. will open their doors, giving customers the opportunity to purchase hundreds of new Star Wars playthings, including a wide variety of merchandise not available anywhere else.

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COMMENTARY: Oversized Toys Are the New Big Thing

Teenage Mutant Ninja Turtle Leonardo, from Jakks Pacific

There’s the old saying, “Go big or stay home.” Well, at the recent Sweet Suite event that was part of this year’s Blogger Bash, a lot of toy companies gathered in New York City to show off their wares, and many of them brought big toys. And by big, I mean that if placed side-by-side the average action figure, doll, ride-on, etc., these toys easily dwarfed the competition.

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Toys “R” Us to Launch New Star Wars Saga Products with Midnight Openings Worldwide

Force Friday ArtworkOn September 4, aka Force Friday, Toys “R” Us will celebrate the debut of toys based on the next chapter of the Star Wars saga, Star Wars: Episode VII—The Force Awakens. Toys “R” Us locations worldwide, as well as toysrus.com, will transform into Destination: Star Wars with hundreds of new products, including those available exclusively at Toys “R” Us. Toys “R” Us stores around the globe will be opening their doors at 12:01 a.m., providing customers with the opportunity to be the first to purchase the new Star Wars merchandise.

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CDPQ Invests in Wooky Entertainment Inc.

Wooky Entertainment LogoCaisse de dépôt et placement du Québec (CDPQ) has invested $6 million in Wooky Entertainment Inc., a Montreal company specializing in the creation of games and toys intended mainly for the preteen market. The investment is part of CDPQ’s strategy of supporting promising Quebec companies in their growth and international expansions.

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New VTech Baby Amaze Line Available Exclusively at Toys “R” Us

Baby Amaze Learn to Talk & Read Baby Doll

VTech is introducing its new Baby Amaze line, launching with two learning dolls and a 3-in-1 stroller. Baby Amaze toys are currently available at toysrus.com, and will be available exclusively at Toys “R” Us stores nationwide this month.

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Toys “R” Us Supports Athletes Participating in Special Olympics 2015 Summer World Games

The Special Olympics 2015 Summer World GamesThe Special Olympics 2015 Summer World Games are underway, and Toys “R” Us employees throughout the greater Los Angeles area are volunteering at the 10-day event. Company volunteers are on hand to encourage and cheer on athletes as they reach personal victories in a variety of sporting activities.

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Bratz Relaunches with New Look and Digital Content

MGA Entertainment Bratz ReturnsMGA Entertainment (MGAE) has re-launched Bratz, which returns to stores with a new brand mantra: It’s good to be yourself; it’s good to be Bratz.

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Jakks Pacific Partners with Skechers on New Line of Twinkle Toes Dolls

Jakks,TwinkleToesDollSkechers USA Inc. has partnered with Jakks Pacific Inc. to launch a new line of dolls based on Skechers’ popular Twinkle Toes character. The initial launch includes four unique dolls that stand 6.5 inches in height, and are dressed in colorful, fashion-forward outfits and light-up Skechers Twinkle Toes shoes.

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Thunderbirds Are Go Toys Take Off in Australia

Thunderbirds Are GoMerchantwise, ITV Studios Global Entertainment’s appointed licensing agency in Australia, has announced strong toy and DVD sales, as well as a host of new licensing and retail partners, for the TV series Thunderbirds Are Go in Australia.

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KidKraft Acquired by MidOcean Partners

kidkraft logoMidOcean Partners has acquired KidKraft Inc., whose innovative portfolio includes dollhouses, play kitchens, wooden toy trains, children’s furniture, and other products. Its items are carried by Amazon, Wal-Mart, Toys “R” Us, Target, as well as independent toy stores.

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