Toys “R” Us Canada has hired 12-year-old Émile Burbidge from Saint-Bruno, Québec, as its new Chief Play Officer. As CPO, Burbidge will spend a year playing with and becoming an expert on the hottest new toys from Toys “R” Us and providing his recommendations to parents and gift-givers. [Read more...]
Marvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.
The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]
Toys “R” Us and Save the Children have partnered for the Play With Purpose campaign. The goal of the campaign is to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate play into their everyday lives.
Play With Purpose is designed to support Save the Children’s early childhood programs like Early Steps to School Success, Literacy/Healthy Choices, and the SummerBoost Initiative. To further support the Early Steps program, Toys “R” Us will provide Save the Children with “play packs” filled with skill building toys. [Read more...]
The “Great Trade-In” event, hosted by Toys “R” Us, will be held in Toys “R” Us and Babies “R” Us stores nationwide, from Feb. 1st through the 29th. The event will open January 29th for Rewards “R” Us loyalty members who show their loyalty card during checkout.
Consumers are encouraged to rid their homes of unsafe, old, and secondhand baby gear and furniture in exchange for a 25 percent discount on the purchase of a new item that meets the latest safety standards. Stores will be accepting used cribs, car seats, strollers, high chairs, infant swings, and other items of the sort.
Toys “R” Us has raised more than $5.8 million and collected over 200,000 toys to benefit the Marine Toys for Tots Foundation during its annual nationwide fundraising campaign. During the 2015 campaign, customers also donated new, unwrapped toys at Toys “R” Us and Babies “R” Us stores nationwide and through monetary locations. [Read more...]
TPF Toys is making its U.S. debut with the introduction of Splashlings, a collectible mermaid-themed toy line, to coincide with the North American International Toy Fair and Play Fair. The line, launching exclusively at Toys “R” Us, includes mermaid characters, more than 100 pets, underwater gems, and treasures for kids to collect and play with. [Read more...]
Play Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.
Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more. [Read more...]
Puzzlets, from Digital Dream Labs, will now be available at select Toys “R” Us stores and online. The app-enabled toy fuses STEAM (science, technology, engineering, arts, and mathematics) learning with gameplay to teach kids new ways of thinking, using the Bluetooth-enabled Play Tray and 22 programming tiles. [Read more...]