China Toy Fair


Pillow Pets, Peaceable Kingdom Each Donate More Than $1 Million in Toys to TIF

The Toy Industry Foundation (TIF) applauds the generosity of Pillow Pets and Peaceable Kingdom for their recent large scale toy donations. More than $1 million in Peaceable Kingdom sticker sets and $1.7 million in Pillow Pets were donated by the manufacturers during TIF’s Toys Across America campaign.

In celebration of the 10th anniversary of The Toy Bank, the Foundation teamed up with partner Kids in Distressed Situations (K.I.D.S.) to host Toys Across America, the first toy distribution to bring playthings to children in all 50 states within a single day. The donated Pillow Pets went to kids in 25 states; Peaceable Kingdom’s sticker sets were donated to children’s charities in four states. A total of 36 generous toy companies participated in the initiative, which brought toys to more than half a million children in need.

 

The Toys Industry Foundation Brings Toys to Kids in Need

toyindustryThe Toy Industry Foundation (TIF) and its Toy Bank distributed more than 500,000 new toys and games to children in need in all 50 states on a single day on August 1. Dubbed Toys Across America, this special day of toys, play, and fun celebrated the 10th anniversary of The Toy Bank, a program that collects new toys from donor toy companies and delivers them through a network of charities serving kids and families.

An interactive map on the Toys Across America website—along with photos, videos, and live updates on Facebook, Twitter, and YouTube—showed the progress as toys were distributed in each state and Washington, D.C. The webpage included details about the charities served (name, city, and state), participating toy companies, and special festive events in Braddock, Penn., Dallas, Los Angeles, and New York City.

In the last decade, The Toy Bank has delivered more than 10 million toys valued at more than $85 million to children who are sick, impoverished, in the foster care system, living through natural disasters, enduring life on a military base, or otherwise in need.

The Toy Bank is the signature program of TIF, the philanthropic organization representing the North American toy industry. Throughout the year, toy companies and retailers donate new toys to the program. The Toy Bank’s logistics partner, Kids in Distressed Situations, then distributes the toys through its nationwide network of child-focused charities. Three dozen toy donor companies joined with sponsors Funrise and Bandai America Inc. to make Toys Across America possible.

TIF Seeks Sponsors for Toys Across America

TIALogoTo commemorate The Toy Bank’s 10th anniversary the Toy Industry Foundation (TIF) will host Toys Across America. Toys Across America is an initiative that will bring new toys and games to impoverished, ill, homeless, and underserved children all over the country on August 1.

Corporate sponsors will have their company logo displayed on the TIF website and Facebook page, as well as on sponsorship posters and cakes at event sites, and additional publicity.

For more information about becoming a sponsor in support of this effort or making a toy donation, contact the foundation manager at mmedina@toyindustryfoundation.org.