China Toy Fair


Heidi Klum Hosts Baby Shower With Babies “R” Us, Operation Shower

Heidi Klum Hosts A Babies"R"Us Sponsored Operation Shower EventHeidi Klum, Babies “R” Us, and Operation Shower teamed up to shower 125 expectant military moms-to-be. The shower took place on March 4 at Universal Studios’ Globe Theatre in Los Angeles. The moms representing Navy and Marine bases throughout California received dozens of gifts including those from Klum’s Truly Scrumptious collection, which is available exclusively at Babies “R” Us and online. The attendees also participated in shower games and other activities.

Babies “R” Us will also partner with Operation Shower again this year to honor families of the U.S. armed forces to host baby showers for military wives. To kick off the third year of partnership, the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us Inc, will provide a $100,000 grant to Operation Shower. 

Toys “R” Us Counts Down to 2014 Special Olympics USA Games, First Young Athletes Festival

toys_r_us_logoWith the 2014 Special Olympics USA Games making its debut in New Jersey in just one year, Toys “R” Us, Inc. announced a year-long campaign to drive awareness for the 2014 USA Games, as well as the ongoing works of the Special Olympics Young Athletes program. Today, the company launched a dedicated web page at Toysrusinc.com featuring a countdown of the days, hours, minutes and seconds until the Games begin, showcasing the company’s commitment to the 2014 USA Games, and featuring profiles and videos of Young Athletes and their families. The page will be updated with new content throughout the year.

In 2012, Toys “R” Us became the first Founding Partner of the 2014 Special Olympics USA Games with a $1 million commitment from the Toys “R” Us Children’s Fund, a public charity affiliated with the company. In addition, Toys“R”Us will serve as the presenting sponsor of the first-ever Young Athletes Festival at the 2014 USA Games, which will provide opportunities for children ages 2 to 7 and their families to take part in the Special Olympics Young Athletes program, Healthy Athletes for Young Athletes activities,and family seminars geared toward the future stars of Special Olympics. [Read more...]

Toys “R” Us Introduces Lemon Smiles Challenge to Kick Off ALSF Campaign

Toys-R-Us-Logo copyToys “R” Us Inc. launched its third consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for childhood cancer. From June 1 to July 31, monetary donations will be collected at all Toys “R” Us and Babies “R” Us stores nationwide and online at Toysrus.com/AlexsLemonade. To kick off this year’s program, the company has introduced its Lemon Smiles Challenge, a social media campaign designed to encourage Facebook and Twitter users to spread awareness for ALSF by sharing photos of themselves, family, and friends smiling while biting into a lemon slice. Fans who would like to encourage others to do the same and grow the Lemon Smiles movement can share their smiles on the Toys“R”Us Facebook page at Facebook.com/Toysrus or tag @ToysRUs on Twitter using the #LemonSmiles hashtag.

Drawing inspiration from Alexandra “Alex” Scott, the founder of ALSF whose motto was “when life gives you lemons, make lemonade,” participants can show support for kids fighting cancer, ALSF, and all who continue to search for a cure. Diagnosed before her first birthday, Alexandra “Alex” Scott hosted lemonade stands to raise money to help kids like her until she lost her life to cancer at the age of 8. In 2005, her parents, Liz and Jay Scott, established ALSF to continue her dream of finding a cure for the disease. According to the American Cancer Society, about 11,630 children in the U.S. under the age of 15 will be diagnosed with cancer this year alone. Through pediatric cancer research projects, supporting families affected by cancer, and encouraging kids to help other kids in need by hosting lemonade stands, the organization hopes to aid these children and their families, and–ultimately–find a cure. To date, Alex’s legacy has helped raise more than $60 million. [Read more...]