Toys “R” Us and Babies “R” Us raised nearly $2.2 million in in-store and online customer donations during the fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF). Established in 2005, ALSF offers support to children affected by cancer worldwide, and to date has raised more than $100 million.
Last Thursday, nearly 1,300 leaders from the toy and baby products industries came together at the Marriott Marquis Hotel in New York City to celebrate the 2015 Toys “R” Us Children’s Fund Gala. During the evening, $4.6 million was raised for the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us Inc., to aid in its mission to keep children safe and help them in times of need. The event was hosted by comedian Martin Short and featured a performance by Lenny Kravitz.
Toys “R” Us’ recent campaign to benefit Special Olympics, hosted at its stores across the U.S. and online at toysrus.com, raised more than $2 million. Throughout the duration of the eight-week awareness and fundraising program, Toys “R” Us customers pledged their support to help children with intellectual and developmental disabilities learn how to hit balls, run bases, take jump shots, and other sports moments.
Heidi Klum, Babies “R” Us, and Operation Shower teamed up to shower 125 expectant military moms-to-be. The shower took place on March 4 at Universal Studios’ Globe Theatre in Los Angeles. The moms representing Navy and Marine bases throughout California received dozens of gifts including those from Klum’s Truly Scrumptious collection, which is available exclusively at Babies “R” Us and online. The attendees also participated in shower games and other activities.
Babies “R” Us will also partner with Operation Shower again this year to honor families of the U.S. armed forces to host baby showers for military wives. To kick off the third year of partnership, the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us Inc, will provide a $100,000 grant to Operation Shower.
With the 2014 Special Olympics USA Games making its debut in New Jersey in just one year, Toys “R” Us, Inc. announced a year-long campaign to drive awareness for the 2014 USA Games, as well as the ongoing works of the Special Olympics Young Athletes program. Today, the company launched a dedicated web page at Toysrusinc.com featuring a countdown of the days, hours, minutes and seconds until the Games begin, showcasing the company’s commitment to the 2014 USA Games, and featuring profiles and videos of Young Athletes and their families. The page will be updated with new content throughout the year.
In 2012, Toys “R” Us became the first Founding Partner of the 2014 Special Olympics USA Games with a $1 million commitment from the Toys “R” Us Children’s Fund, a public charity affiliated with the company. In addition, Toys“R”Us will serve as the presenting sponsor of the first-ever Young Athletes Festival at the 2014 USA Games, which will provide opportunities for children ages 2 to 7 and their families to take part in the Special Olympics Young Athletes program, Healthy Athletes for Young Athletes activities,and family seminars geared toward the future stars of Special Olympics. [Read more...]