Toys “R” Us Inc. will bring its U.S. e-commerce operations in-house, including building and managing a new platform for toysrus.com, babiesrus.com, and fao.com. The company expects to launch its own online platform by the end of next summer.
Toys “R” Us plans to open approximately 90 stores, which include new, relocated, and licensed stores. They will be located throughout 21 of the 37 countries and jurisdictions in which Toys “R” Us Inc. currently has a presence through its wholly owned and licensed businesses. The list also includes the company’s first licensed store in Namibia, which opened in October.
Toys “R” Us’ most significant expansion plans for this year are in China and Southeast Asia, where it has already begun operating several of 22 brand-new stores in China and eight planned new locations in Malaysia. By the end of the year, Toys “R” Us will operate 76 stores in 35 cities throughout China.
The new stores that the company plans to open this year include both Toys “R” Us locations and a number of side-by-side formats, which combine Toys “R” Us and Babies “R” Us under one roof. Meanwhile, new store sizes vary by country and range from 3,000 to 45,000 square feet.
New and relocated store locations are scheduled to open this year in the following countries: the U.S., Australia, Canada, China, Finland, Germany, Hong Kong, Israel, Japan, Macau, Malaysia, Namibia, the Philippines, Poland, Portugal, Saudi Arabia, Singapore, South Africa, South Korea, Switzerland, and Taiwan.
Toys “R” Us has announced that its global store growth for this year will include the planned opening of more than 100 stores. There will also be new locations, the relocation and conversion of 14 stores to the Side-by-Side format, and 22 new licensed stores. These new stores are located in 21 of the 36 countries and jurisdictions in which Toys “R” Us Inc. currently is a presence through its wholly-owned and licensed businesses.
The company’s most significant expansion plans for this year are in China, where it has already begun operating several of the 22 new stores scheduled to open. This follows the launch of an e-commerce site and the opening of Toys “R” Us’ first stores in Beijing last year. By the end of the year, the company plans to operate 51 stores in 27 cities throughout China. [Read more...]