China Toy Fair


Toys “R” Us Launches Family-Friendly Digital Entertainment Service

Toys “R” Us has launched Toys “R” Us Movies, a new family-friendly digital entertainment service with more than 4,000 movies and shows available with no subscription. Available on ToyrusMovies.com, users can purchase, download, and stream content on PC’s, Macs, and Adobe Flash enabled devices.

Toys “R” Us Movies includes content from entertainment companies such as 20th Century Fox, Anderson Digital, Gaiam Vivendi Entertainment, Lionsgate/Summit, Magnolia Pictures, NBCUniversal, Paramount Pictures, Phase 4 Films, Sony Pictures Home Entertainment, Starz Media, The Walt Disney Studios, and Warner Bros. Entertainment Inc. Users must be 18 years or older to register. Parents are provided with customizable parental controls to block age-inappropriate content.

The digital entertainment service offers new releases available for purchase nearly two weeks before the DVD release. The downloaded content will be stored in a library for future viewing. Toys “R” Us will launch the digital entertainment service on Blu-ray players, televisions, and tablets. A Toys “R” Us Movies app will also be available for tabeo  free at the tabeo App Store.