China Toy Fair


Toys “R” Us Releases 20th Anniversary Edition of Shopping Guide for Families with Differently-Abled Kids

toysrusLast week, Toys “R” Us published the 20th anniversary edition of its Toys “R” Us Toy Guide for Differently-Abled Kids, a complimentary shopping guide for parents, caregivers, and other gift-givers in search of appropriate toys for children with special needs.

Available in both English and Spanish at Toys “R” Us and Babies “R” Us stores nationwide, as well as online at toysrus.com/differentlyabled, the 63-page Guide is packed with everyday playthings selected for their unique ability to help kids build critical skills–such as creative, emotional and cognitive skills–through play. Skill-building icons are paired with each featured toy to help parents select the most developmentally appropriate toys for their kids.

All of the toys in the Guide were vetted in partnership with the National Lekotek Center, a nonprofit organization dedicated to making play accessible for children of all abilities. The guide’s 2014 cover features baseball World Champion, father, and special needs advocate Albert Pujols, who appears on the cover alongside Cameron Withers, a five-year-old boy from Southern California.

Toys “R” Us Shows Support for Autism Awareness Month

toysrusAs part of its ongoing support of the special needs community and to commemorate Autism Awareness Month, the Toys “R” Us Children’s Fund has provided a $600,000 grant to Autism Speaks, a leading autism science and advocacy organization. The grant will support the charity’s research and advocacy efforts in the U.S. as it strives to provide resources for families affected by autism spectrum disorders.

Toys “R” Us will serve as the national sponsor of the organization’s Walk Now for Autism Speaks program, a year-long series of more than 100 walk events taking place in communities across North America that allows supporters to personally raise funds for Autism Speaks. In addition, Toys “R” Us and the Toys “R” Us Children’s Fund have collaborated with Autism Speaks and the not-for-profit National Lekotek Center to identify toys that can help kids with autism develop language, creativity, and social skills while playing with siblings and friends.

The list of Ten Toys That Speak to Autism is a special subset of the company’s Toys “R” Us Toy Guide for Differently-Abled Kids, and can be found in stores nationwide and online at Toysrus.com/DifferentlyAbled.

Since 2007, Toys “R” Us Inc., the Toys “R” Us Children’s Fund, and customer contributions together have provided Autism Speaks with nearly $19 million.

Toys “R” Us Announces New tabeo e2

849623 Tabeo 2 Blue FrontToys “R” Us has announced that next month it will debut tabeo e2, the next generation of its Wi-Fi Android tablet for kids that launched during the last holiday season. Designed by the kids authority, the upgraded, 8-inch, multi-touch screen tablet is bigger and faster than the original tabeo and still provides content that kids love and safety features parents desire. tabeo e2 offers access to thousands of free apps in the tabeo App store and comes preloaded with dozens of premium apps carefully selected to entertain and educate kids ages 6 to 11. Featuring enhanced technology, such as the Android Jelly Bean 4.2 operating system, Bluetooth, and a dual-core 1.0 GHz processor for faster performance, tabeo e2 also includes improved parental controls and high-impact screen protection. tabeo e2 will be available in three colors exclusively at Toys “R” Us stores nationwide and online at tabeo.com beginning in October.

Designed to provide users with an even more compelling tablet experience, tabeo e2 has been engineered specifically for kids of the digital generation. The larger 8-inch multi-touch screen displays more than 16 million colors with an advanced screen resolution. That, combined with a faster dual-core 1.0 GHz processor and quad-core graphics processing unit (GPU), lets users switch between browsing the Internet, watching movies, and playing games quickly and easily. tabeo e2 is also Bluetooth-enabled, allowing it to work with all Bluetooth wireless speakers and accessories.

tabeo e2 will be available in a blue, pink, or clear custom-made protective case. Every tabeo e2 also comes complete with one micro USB cable and one specially designed charging pin to ensure easy connection to a computer or wall outlet for charging. [Read more...]

Toys “R” Us Releases Toy Guide for Differently-Abled Kids

toysToys “R” Us, Inc. has released the 2013 Toys “R” Us Toy Guide for Differently-Abled Kids, a toy selection resource for children with special needs. This annual shopping guide is available in Toys “R” Us and Babies “R” Us stores nationwide and online, in English and Spanish, at Toysrus.com/DifferentlyAbled. This year’s edition features 2012 all-around gymnastics gold medalist Gabrielle “Gabby” Douglas on the cover, alongside Special Olympics Young Athletes Isabella Caesar and Samuel Lopez.

This year’s Guide introduces Toys “R” Us’ first Toys “R” Us App Guide for Differently-Abled Kids. The app guide currently features a selection of 25 apps identified to help children with special needs further develop key skills. Apps featured within the 2013 app guide include Swapsies–Occupations, PicSay–Photo Editor, Learning Letters for Kids, Bubble Buster, and Cookie Dunk Jump. All apps featured within this resource can be found in the Google Play Store for Android or the App Store for iOS.

Gabby Douglas is also helping to cheer on aspiring Special Olympics athletes. The Special Olympics Young Athletes program introduces kids to the world of sports and offers children ages 2 to 7 with intellectual and developmental disabilities the opportunity to play, compete, and grow while developing early cognitive, social, and motor skills. The Toys “R” Us Children’s Fund provides ongoing grants to Special Olympics to support the national expansion of Special Olympics’ Young Athletes program. Most recently, it pledged $1 million to become a founding partner of the 2014 Special Olympics USA Games and presenting sponsor of the first Young Athletes Festival, which will provide children and their families with the opportunity to take part in the Young Athletes program, free health screenings, family seminars, and more.

The 2014 Special Olympics USA Games will be in New Jersey from June 14 to 21. This year, Toys “R” Us has partnered with Wynsum Arts, a social enterprise that makes app discovery and mobile technology accessible to children of all abilities.