China Toy Fair


Toys “R” Us Inc. Reports Second Quarter Financial Results

ToysRUsLogo copyToday, Toys “R” Us Inc. reported financial results for the second quarter ended August 2. Consolidated net sales were $2.4 billion, an increase of 2.7 percent versus the prior year period. Excluding the impact of foreign currency translation, which increased net sales by $7 million, the company experienced an improvement in net sales of $56 million, or 2.4 percent. The growth was primarily a result of an increase in comparable store net sales in both the Domestic and International segments, as well as new stores in the International segment.

Second quarter highlights include domestic comparable store net sales up 1.5 percent, primarily driven by increases in the core toy, learning, and entertainment (which includes electronics, video game hardware and software) categories. International comparable store net sales were up 2.5 percent primarily due to increases in the core toy, learning and seasonal categories.

Adjusted EBITDA was $81 million, compared to $74 million in the prior year, an increase of $7 million, or 9.5 percent.

New Lincoln Logs Grand Pine Lodge and Collector’s Edition Homestead Unveiled

LincolnLogsK’NEX has added two new sets to its Lincoln Logs product line for this year:

The Grand Pine Lodge includes real wood logs, plus colorful figures, play accessories, and cowboy and horse figures. Suggested for kids ages 3 and up, this set is available exclusively at Toys “R” Us and toysrus.com.

Meanwhile, the Collector’s Edition Homestead is the largest Lincoln Logs set ever created. This building set features 330 pieces including real wood logs, a frontiersman figure, a buildable covered wagon, and two horses. When playtime is over, kids can put the parts back into the handy storage container for a quick and easy clean-up. Suitable for kids 3 and up, the set is available on knex.com and at toy retailers nationwide.

You can check out K’NEX’s new video for the Lincoln Logs: Collector’s Edition Homestead below:

Toys “R” Us Releases 20th Anniversary Edition of Shopping Guide for Families with Differently-Abled Kids

toysrusLast week, Toys “R” Us published the 20th anniversary edition of its Toys “R” Us Toy Guide for Differently-Abled Kids, a complimentary shopping guide for parents, caregivers, and other gift-givers in search of appropriate toys for children with special needs.

Available in both English and Spanish at Toys “R” Us and Babies “R” Us stores nationwide, as well as online at toysrus.com/differentlyabled, the 63-page Guide is packed with everyday playthings selected for their unique ability to help kids build critical skills–such as creative, emotional and cognitive skills–through play. Skill-building icons are paired with each featured toy to help parents select the most developmentally appropriate toys for their kids.

All of the toys in the Guide were vetted in partnership with the National Lekotek Center, a nonprofit organization dedicated to making play accessible for children of all abilities. The guide’s 2014 cover features baseball World Champion, father, and special needs advocate Albert Pujols, who appears on the cover alongside Cameron Withers, a five-year-old boy from Southern California.

Diamond Select Toys, Popcap to Launch Plants vs. Zombies: Garden Warfare Toys

ZombiesGroup1Next month, Diamond Select Toys will launch toys inspired by the Plants vs. Zombies: Garden Warfare game. Each “bloom and doom” action figure two-pack will include one plant and one zombie, both based on designs from the video game. The assortment includes Gatling Pea with Scientist Zombie, Camo Cactus with Foot Soldier Zombie, Chomper with Engineer Zombie, and Shadow Flower with All-Star Zombie. Two box sets of Minimates mini-figures will also be available in early September. The toys will be available at comic shops, specialty stores, and Toys “R” Us.

In addition, Plants vs. Zombies: Garden Warfare is coming to the PlayStation 4 console, and is already available for the Xbox One and PC platforms. The game is a traditional online shooter blended with the humor of Plants vs. Zombies.

Toys “R” Us to Carry Exclusive Sin City Movie Action Figures

sin city 2. jpgSin City: A Dame to Kill For is headed to theaters, and the first assortment of Sin City Select action figures, from Diamond Select Toys and based on the original 2005 feature film, Sin City, is in stores now.

Captured in the film’s trademark black-and-white, main characters Marv, Hartigan, and Nancy each feature multiple points of articulation, multiple accessories, and a detailed diorama base. In addition, Marv and Hartigan are now a pair of full-color action figures in Toys “R” Us stores. Packaged in more streamlined packaging, with smaller street bases, Marv and Hartigan each include unique accessories and the same high level of articulation.

 

Jinx Introduces Minecraft Creeper Anatomy Vinyl Toy

minecraftJinx has launched the Minecraft Creeper Anatomy Vinyl toy, which is 8 inches tall and disassembles into seven parts. It was previewed at Minecon 2013 in Orlando, Florida, and is now available for purchase on the Jinx website and at Toys “R” Us stores.

To accompany the launch, Jinx has created a video for this new addition to the vinyl toy lineup, which expands on the thought process behind the design of the toy. It can be found on the Jinx YouTube channel.

“C’mon, Let’s Play” Campaign from Toys “R” Us Encourages Imaginative Play

Screen Shot 2014-08-04 at 11.39.59 AMToys “R” Us has announced the, “C’mon, Let’s Play,” campaign to encourage kids to do exactly that: get out and play.

Designed in partnership with advertising agency The Escape Pod and YouTube sensation Daniel Hashimoto, the campaign was inspired by Hashimoto’s son, James, who was filmed playing with a lightsaber in his local Toys “R” Us store. Hashimoto edited the video, bringing James’ play adventure to life through animation. “C’mon, Let’s Play” is intended to teach children the value of playing and imagination.

The first television advertisements for, “C’mon, Let’s Play,” will begin airing August 3, and will encourage fans to promote on social media using the hashtag #letsplay.

Mattel Launches New Direct-to-Consumer Strategy for Thomas & Friends Wooden Railway

Thomas_Hero_CGI_ApprovedMattel is bringing a new shopping experience to Thomas & Friends fans nationwide, through a cross-company collaboration that began this month. Anchored by the Thomas & Friends Wooden Railway product line, the new experience includes the first ever Thomas & Friends Wooden Railway direct-to-consumer catalogue, e-commerce website, and partnerships with 20 independent specialty retail stores, which will serve as official Thomas & Friends Specialty Stations in the U.S.

Thomas & Friends will also introduce a limited-release wooden engine, Logan, a Shunter that works at the coal plant, and is only available in the U.S. through the new catalogue, e-commerce website, and official specialty stations. Logan will also be the first of a series of limited-release engines to be introduced by the new program annually.

The e-commerce website, thomaswoodenrailway.com, launches in August, and the Logan wooden engine will be available through December 31 of next year.

In addition, moving forward, Toys “R” Us will become the exclusive national chain retailer of Thomas & Friends Wooden Railway.

VTech’s Kidizoom Smartwatch Includes Built-In Camera and More

VTech Smartwatch Release FINAL[4]Today, VTech launched its first ever camera watch for kids: the Kidizoom Smartwatch. The world’s first smartwatch for kids, its features include a built-in camera, video, and photo effects. The Kidizoom Smartwatch also has a 1.4-inch color touch screen, more than 50 digital and analog clock displays that help kids learn to tell time, a rechargeable battery, alarm clock, timer, stopwatch, voice recorder with funny voice changing effects, and parental game controls.

Since it is made for kids, the Kidizoom Smartwatch features a durable design to withstand drops and bumps, and is splash and sweat proof. In addition, the Kidizoom Smartwatch is PC and Mac compatible for uploading photos, videos, and recorded voice files, and offers access to VTech’s Learning Lodge app store.

The Kidizoom Smartwatch is recommended for kids ages 4 and up, and is available now at www.vtechkids.com, amazon.com, target.com, toysrus.com, and walmart.com.

McFarlane Toys Launches The Walking Dead Building Block Sets

McFarlaneToys.TheWalkingDeadMcFarlane Toys is unveiling new brick building toys based on AMC’s The Walking Dead. These building sets and figures will be available this fall at Toys “R” Us stores nationwide and online at toysrus.com.

The initial McFarlane Toys’ The Walking Dead brick building line will feature realistic and detailed sculpts, light-up and shaped features, iconic environments, and fan-favorite characters and walkers, allowing collectors and fans to recreate their favorite scenes.

The building sets include Daryl Dixon with Chopper, The Governor’s Room, and Prison Tower with Gate. Blind bag figures include Daryl Dixon, Michonne, The Governor, Carl Grimes, Riot Gear Walker, Michonne’s Pet Walker, and Herd Walkers.