Toys “R” Us has named Moose Toys as Partner of the Year, awarded to the toy partner whose outstanding commitment, dedication, and loyalty have helped make the company a destination for kids, families, and fun. In February, Toys “R” Us also awarded Moose Toys as Vendor of the Year.
Last Thursday, nearly 1,300 leaders from the toy and baby products industries came together at the Marriott Marquis Hotel in New York City to celebrate the 2015 Toys “R” Us Children’s Fund Gala. During the evening, $4.6 million was raised for the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us Inc., to aid in its mission to keep children safe and help them in times of need. The event was hosted by comedian Martin Short and featured a performance by Lenny Kravitz.
Swimways Corp.’s campaign for its fourth annual National Learn to Swim Day will take place during National Water Safety Month on May 16. Held on the third Saturday of May each year, National Learn to Swim Day provides the opportunity to raise awareness about the importance of water safety and teaching children how to swim as pools open across the U.S. for summer.
Toys “R” Us stores worldwide, as well as toysrus.com, are set for a year-long celebration in honor of the Star Wars saga. Beginning on May 3 in the U.S., Star Wars Day events will take place at all Toys “R” Us locations across the country. Young Jedis and their families are invited to visit their local store dressed in their Star Wars best, receive giveaways, and more.
Toys “R” Us’ recent campaign to benefit Special Olympics, hosted at its stores across the U.S. and online at toysrus.com, raised more than $2 million. Throughout the duration of the eight-week awareness and fundraising program, Toys “R” Us customers pledged their support to help children with intellectual and developmental disabilities learn how to hit balls, run bases, take jump shots, and other sports moments.
There was a time when consuming toys required going to where the toys are. That meant the neighborhood toy store, or the big chain retailer attached to the shopping mall. Even with the advent of Internet shopping, buying a new toy still required logging onto an online account, browsing for the item, and clicking a mouse to purchase it.