Toys “R” Us Selects Mirakl to Launch Online Marketplace

877d58a0-611f-478c-9dd6-ddca770cc5d6Toys “R” Us Inc. entered into an agreement with Mirakl to for the creation of a new online marketplace for the Toys “R” Us and Babies “R” Us businesses in the U.S. and Canada. The platform, set to launch in 2018, will enable Toys “R” Us to increase its product selection and decrease time to market for new merchandise.

Beyond expanding the online selection, the online marketplace will allow Toys “R” Us to leverage data from third-party products and sellers to identify potential, new retail partners and influence the company’s in-store offerings.

Toys “R” Us Rebrands with “Today we Play”

ToysRUsPlayLabToys “R” Us officially announced its new brand positioning as “Today we Play,” encouraging kids to go out and play, citing that kids today have less free time to play. The retailer will launch new programs and initiatives to encourage unstructured play.  [Read more...]

Toys “R” Us Closes $3.1 Billion Financing Facilities

toys-r-us-logo 2Toys “R” Us Inc. closed on $3.1 billion of financing facilities that will support the company’s operations during its previously announced financial restructuring process. These financings will support the ongoing liquidity needs of the company as well as provide additional funds to invest in various initiatives.

These investments include the renovation and modernization of Toys “R” Us stores through improved layouts, updated lighting patterns, and other areas to bring them into the next era of retail shopping. The investments will also include updating the company’s e-commerce sites and infrastructure to better reflect its brand, promote toys, and provide improved delivery capabilities for the retailer to  effectively compete in the online shopping space. [Read more...]

Toys “R” Us Receives Court Approval of First Day Motions to Support Business Operations

877d58a0-611f-478c-9dd6-ddca770cc5d6The U.S. Bankruptcy Court for the Eastern District of Virginia granted either final or interim approval for all of Toys “R” Us Inc.’s first day motions related to its Chapter 11 restructuring. Collectively, the orders granted by the Court at a hearing on Sept. 19 will help ensure that the company continues normal business operations throughout the financial restructuring process. [Read more...]

Toys “R” Us Explores Possible Bankruptcy Filing

toys-r-us-logoAccording to multiple sources, Toys “R” Us has hired lawyers at Kirkland & Ellis to help restructure its roughly $400 million in debt due in 2018. Sources say the retailer’s options include potentially filing for bankruptcy protection.

The company has already announced it is working with Lazard to help address its debt load, and it successfully refinanced some of its debt just a year ago.

[Read more...]

Toys “R” Us to Debut New Star Wars Merchandise During Force Friday II

Force Friday IIBeginning at midnight on Friday, September 1, Toys “R” Us stores in the U.S. and select stores around the world will host Force Friday II, the worldwide debut of all-new products inspired by Star Wars: The Last Jedi. The event will let customers be among the first to purchase hundreds of new Star Wars items.  [Read more...]

Toys “R” Us Names Former USMC Veteran as Executive Officer, U.S. Marketplace Operations

toysrus.croppedMark Johnson was named Executive Vice President, U.S. Marketplace Operations, of Toys “R” Us effective immediately. He will report directly to Chairman and CEO Dave Brandon. [Read more...]

Toys “R” Us Returns to Times Square with Temporary Holiday Shop

TRUTimesSqAfter a nearly two-year absence, Toys “R” Us will temporarily return to Times Square for the holiday season in response to consumer demand. The company will open a 35,000 square-foot store located at 1455 Broadway in the Knickerbocker Building. [Read more...]

Lightseekers Now Available at Toys “R” Us

Mari Starter PackToys “R” Us is the first brick-and-mortar retailer to sell TOMY International‘s Lightseekers action figures, trading cards, accessories, and more.

Lightseekers is an action adventure role-playing game from PlayFusion that integrates video games, smart action figures, artificial intelligence, augmented reality, trading cards, and more. TOMY is the master toy licensee for the line and is manufacturing, distributing, and marketing all of the toys. [Read more...]

Toys “R” Us Reports Q1 Results

toysrus.croppedToys “R” Us reported financial results for the first quarter of fiscal 2017, which ended April 29, 2017. Net loss increased $38 million to $168 million for the quarter, and consolidated adjusted EBITDA was $44 million for the quarter, a decline of $35 million.

Consolidated net sales were $2.2 billion, a decrease of $113 million compared to the prior year period. Excluding a $24 million negative impact from foreign currency translation, net sales declined by $89 million largely attributable to declines in the baby category. [Read more...]