Posts Tagged ‘Toys R Us’
« Older Entries |This post was written by Leah Rocketto
Marvel and Toys “R” Us Assemble Retail Experience
Thursday, April 26th, 2012
Marvel Entertainment and Toys “R” Us have teamed up to create a retail experience in support of the summer blockbuster film Marvel’s The Avengers, in theaters May 4. Toys “R” Us has unveiled in-store boutiques dedicated to the multi-character movie event in nearly 600 stores across the country.
Located at the front of every Toys “R” Us store in the U.S., fans can find boutiques showcasing Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow, and Hawkeye. Toys “R” Us Times Square is showcasing products based on the heroes in a dedicated boutique on Level Two.
Marvel has developed a worldwide licensing and merchandising campaign in support of the film. The in-store boutiques feature a collection of toys, including action figures, R/C vehicles, role-play items, and play sets, based on the film and its Marvel Super Hero all-stars. Two assortments of Marvel Universe Collector Base action figures are exclusively available at Toys “R” Us stores and online.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Tags: Marvel Entertainment, Marvel's The Avengers, Toys R Us
Posted in Licenses, New Products, News | No Comments »
This post was written by Leah Rocketto
Delta Children’s Products Named TRU’s Vendor of the Year
Friday, April 20th, 2012
Delta Children’s Products, manufacturer of nursery and children’s furniture, recently received the “Vendor of the Year” award, acknowledging that Delta has helped Toys “R” Us and Babies “R” Us become a worldwide resource for kids and families. The award also recognizes Delta Children’s Products for its achievements in the infant, toddler, and twin furniture categories, and its commitment and dedication to designing and providing quality children’s products.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Tags: Awards, Babies R Us, Delta Children's Products, Toys R Us
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This post was written by Leah Rocketto
New Licensed Marvel Costume Set to Launch This Summer
Thursday, April 19th, 2012
Round 2 and Captain Action Enterprises announce the launch of a licensed Marvel costume set for Dr. Evil, marking the first time this 1960s character will be able to transform into a Marvel villain. The first look, a 1:6 scale Loki costume set, will launch in August.
The costume sets come in two versions. The Toys “R” Us-exclusive Loki costume set includes the Loki costume, complete with a mask, boots, a staff, a helmet, a belt, newspaper, and gloves. The deluxe set adds bonus accessories, including gloved hands, Uru Chains, a goblet, and a Hawkeye tunic and harness.
In addition to the Loki attire, Round 2 and Captain Action Enterprises will release a Thor uniform and accessory set to pair with the Captain Action figures that launched earlier this year. Thor and Loki, Thor’s adoptive brother and the God of Mischief, battled multiple times throughout Marvel’s Journey into Mystery series. They will battle on-screen this summer in Marvel’s The Avengers.
The Dr. Evil figure and both costume sets will be available at Toys “R” Us, hobby stores, and at www.autoworldstore.com.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Tags: Captain Action, Captain Action Enterprises, Dr. Evil, Loki, Marvel Comics, Round 2 Corporation, The Avengers, Thor, Toys R Us
Posted in Licenses, New Products | No Comments »
This post was written by Ericka Johnson
MGA Entertainment Joins the Fight Against Cancer
Wednesday, April 18th, 2012
True Hope Bratz and Moxie Girlz Dolls
MGA Entertainment announced its commitment and support to the fight against cancer by launching new hairless versions of its Bratz and Moxie Girlz doll brands. MGA will release three Bratz dolls (Cloe, Yasmin and Cameron) and three Moxie Girlz dolls (Avery, Sophina, and Jaxson).
Available at Toys “R” Us stores and Toysrus.com beginning in June, MGA will donate $1 for every True Hope Bratz and Moxie Girlz doll, sold to distributors, to City of Hope for cancer research. The announcement comes on the heels of an ever-growing social media movement that calls for toymakers to create hairless dolls to emotionally comfort young girls and boys who suffer from hair loss due to cancer treatments.
Tags: Bratz, City of Hope, MGA Entertainment, Moxie Girlz, Toys R Us
Posted in 6-8, 9 and up, New Products | No Comments »
This post was written by Ericka Johnson
Bravo Sports Expands Its Licensed Division
Friday, March 2nd, 2012
Bravo Sports Corporation has expanded its licensed products division by announcing its partnership with Marvel Entertainment to bring Avengers skateboards to the mass market in time for the summer release of Marvel’s The Avengers.
The skateboard collection features the fictional superhero team of Iron Man, Incredible Hulk, Captain America, and Thor, highlights. A 21-inch skateboard was made available in January, and the 28-inch skateboard will be available in March, at Toys R Us. The skateboards come in the following themes, Team, Assemble, Rescue, and Lightning.
Tags: Bravo Sports, Marvel Entertainment, The Avengers, Toys R Us
Posted in 9 and up, News | No Comments »
This post was written by Elizabeth A. Reid
Neil Friedman Resigns as President of Toys “R” Us, Inc., U.S.
Tuesday, February 21st, 2012
In a SEC filing on Friday, Toys “R” Us, Inc. announced that Neil Friedman has resigned as president of U.S. operations after 10 months at the company. His resignation will be effective on February 24. The filing says Friedman will “become an advisor to the broader toy industry,” and the company “intends to retain his advisory services, on a non-exclusive basis, for new ventures and business alliances.”
This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Tags: Neil Friedman, SEC, Toys R Us
Posted in News, People | No Comments »
This post was written by Melissa Tinklepaugh
Cody Simpson Debuts New Dolls at Toys “R” Us
Friday, December 9th, 2011
Teen pop singer Cody Simpson and The Wish Factory, Inc. unveiled two Cody Simpson dolls at Toys “R” Us Times Square today. I attended to learn more about the dolls and meet Cody Simpson.
The collection consists of two dolls, both 11.5 inches, featuring the Australian singer’s side-swept surfer-styled hair and clothes Simpson wears. One doll is dressed in a Gold Coast T-shirt and khakis, and the other doll wears a denim jacket and black pants. Both dolls include a pair of shoes, sunglasses, a microphone, a guitar pick, and lanyard. The guitar pick included varies from box to box, some with angel wings and the word “Angel,” and others with an emoticon smiley face and the numbers “143” to mean “I love you.”
Tags: Cody Simpson, The Wish Factory, Toys R Us
Posted in 6-8, 9 and up, New Products, People | No Comments »
This post was written by Ericka Johnson
Cody Simpson Doll Launches This Week, Exclusively at Toys “R” Us
Monday, December 5th, 2011
Australian recording artist and teen heartthrob Cody Simpson will appear at Toys “R” Us Times Square this Thursday, December 8 to launch his new doll collection by The Wish Factory. Fans will be able to purchase one of the dolls in the line and also get it signed by Simpson. The event starts at 3 p.m.
Available exclusively at Toys “R” Us stores nationwide and toysrus.com, the Cody Simpson doll line includes two basic dolls, both 11.5 inches. The dolls are fashioned after Simpson, complete with his signature side-swept surfer-do. One doll features a Gold Coast T-shirt and khakis, and the other doll features a denim jacket and black pants. Both dolls include a pair of shoes, sunglasses, a microphone, a guitar pick, and a lanyard.
Tags: Cody Simpson, Times Square, Toys R Us
Posted in 6-8, 9 and up, Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
The Wish Factory Named Toy Licensee for Singer Cody Simpson
Tuesday, November 8th, 2011
The Wish Factory has been named toy licensee for the Cody Simpson brand through a strategic licensing agreement with Atlantic Records. Cody Simpson is an Australian-born singer and songwriter who recently released his EP Coast to Coast, featuring singles “On My Mind” and “Not Just You.” Simpson ranked No. 13 on Billboard’s 21 Under 21: Music’s Hottest Minors for 2011.
The Wish Factory’s deal covers dolls, figures, play sets, key chains, plush koalas, concert kits, play-dance mats, and guitars. The initial line of fashion dolls will be available exclusively at Toys “R” Us stores and online at Toysrus.com this holiday season. The line will expand to other mass-market retailers in the spring and next fall.
For more information on Cody Simpson licensing opportunities, contact Sara Nemerov of Warner Music Group at sara.nemerov@wmg.com.
Tags: Atlantic Records, Coast to Coast, Cody Simpson, licenses, licensing, On My Mind, The Wish Factory, Toys R Us, Warner Music Group
Posted in Licenses, New Products, News, holiday season, video | No Comments »
This post was written by Elizabeth A. Reid
Toys “R” Us Expands Layaway Service
Monday, October 10th, 2011
Toys “R” Us, Inc. is expanding its layaway service for this holiday season for Toys “R” Us and Babies “R” Us stores nationwide. The retailer’s layaway service was introduced in 2009 for “big gift” items, such as bikes, sing sets, dollhouses, play kitchens, and more. Beginning Saturday, October 15, Toys “R” Us will offer layaway on nearly all of its products in 450 of its approximately 600 Toys “R” Us stores nationwide.
The in-store layaway option gives customers 90 days to pay for their items. A 20 percent down payment is required and there is a $5 service fee for layaway. In order to guarantee that items will be ready by Christmas, all layaway orders for toys must be paid in full by December 4. For more information, click here.
Tags: holiday season, Layaway, Toys R Us
Posted in News, holiday season | 1 Comment »
