PJ Masks Collection Coming to Toys “R” Us Stores Nationwide

JustPlay_PJMaskHQPlaySetJust Play LLC will launch toy line based on Entertainment One’s animated superhero series PJ Masks exclusively at Toys R’’ Us stores nationwide and online at Toysrus.com.

The PJ Masks collection, designed for kids ages 3 and, up will feature colorful and highly detailed figures, a PJ vehicle assortment set, plush, an action-packed PJ Masks Headquarters Playset, and dress up and role play toys. These toys and outfits will transform young fans into PJ characters ready to fight crime and save the day.

The PJ Masks Collection will be available next month in stores and online in the U.S. and in Toys “R” US locations in Canada in November.


CogniToys Dino Now Available at Toys “R” Us

pTRU1-24133126enh-z6Elemental Path’s CogniToys Dino is now available at Toys “R” Us stores nationwide. The Wi-Fi enabled IBM Watson-powered smart dinosaur combines technology with traditional play, which lets kids engage in intelligent conversations with it.

Using Elemental Path’s “Friendgine” technology, the CogniToys Dino has the ability to explore a variety of topics and themes during playtime, including math, geography, spelling, and more. The dinosaur can also participate in a variety of activities, such as storytelling, questions and answers, games, and more, and will engage with kids. Using these features, CogniToys Dino will grow over time with kids.

Toys “R” Us Inc. Names New President of Toys “R” Us Canada

Toys R Us Melanie Teed-MurchToys “R” Us Inc. appointed Melanie Teed-Murch as president of Toys “R” Us Canada effective Sept. 1. In addition to overseeing the operations and business activities for the company’s Toys “R” Us and Babies “R” Us stores and e-commerce channel and Canada, Teed-Murch will be responsible for continued growth, profitability, and success of the company. She will report directly to Chairman and CEO Dave Brandon.

Since first joining the organization in 1996 as a store manager for Toys “R” Us in Kitchener, Ontario, Melanie has held a variety of senior leadership, merchandising, and operational roles with increasing responsibility, including her most recent position as Canada’s chief merchant.

Teed-Murch replaces Kevin Macnab, who was promoted to executive vice president, special assistant/office of the chairman at Toys “R” Us Inc. last year.

American Girl Signs Exclusive Multi-Year Partnership with Toys “R” Us

American GirlToys “R” Us will be the first and only U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl’s Truly Me line of contemporary 18-inch dolls, doll outfits, and accessories. This marks the first time American Girl has extended its doll products outside of its existing channels. [Read more...]

Zuru Toys Launches Hamsters in a House Collection Exclusively at Toys “R” Us

未标题-1Zuru Toys debuted its new line Hamsters in a House, which is available exclusively online now at Toysrus.com and will launch at Toys “R” Us stores on July 1.

The collection is designed for kids ages 4 and up and includes nine two-inch-sized hamster characters, neon colored mini play sets, deluxe play sets, and a track system. [Read more...]

Toys”R”Us Canada Brings Back Annual Puzzle Piece Fundraising Campaign

Toys-R-Us-Logo copyNow through May 1, residents of Canada can purchase puzzle pieces for a donation amount of their choosing at all Toys”R”Us and Babies”R”Us stores across the country for Toys”R”Us Canada‘s seventh annual fundraising campaign benefiting Autism Speaks Canada. Virtual puzzle pieces can also be purchased online under the Charitable Giving section at toysrus.ca. All contributions go directly to Autism Speaks Canada to fund family support services, community grants, and awareness initiatives, which help families across Canada affected by autism. [Read more...]

American Girl Expands Line with Mega Bloks Building Sets

American Girl Grace's 2-in-1 Buildable HomeAmerican Girl has expanded into the building category for the first time, developed in collaboration with Mega Bloks. The new products feature detailed building sets and fully articulated minifigures, based on American Girl’s “Girl of the Year” dolls, including Grace, Isabelle, Saige, McKenna, and Nicki. [Read more...]

Toys “R” Us Canada Hires Next CPO

Toys R Us (Canada) Ltd.-Twelve-year-old Émile BurbidgeToys “R” Us Canada has hired 12-year-old Émile Burbidge from Saint-Bruno, Québec, as its new Chief Play Officer. As CPO, Burbidge will spend a year playing with and becoming an expert on the hottest new toys from Toys “R” Us and providing his recommendations to parents and gift-givers. [Read more...]

Marvel Debuts Black Panther Merchandising Program

black panther comicMarvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.

The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]

Toys “R” Us Awards Skyrocket Toys with Vendor of the Year Award

skyrocketToys “R” Us has awarded  Skyrocket Toys the Vendor of the Year award for the company’s strategic partnership and innovative product offerings for 2015. ”Vender of the Year Award” is given annually to business partners who show loyalty, commitment, and dedication.