Puzzlets, from Digital Dream Labs, will now be available at select Toys “R” Us stores and online. The app-enabled toy fuses STEAM (science, technology, engineering, arts, and mathematics) learning with gameplay to teach kids new ways of thinking, using the Bluetooth-enabled Play Tray and 22 programming tiles. [Read more...]
Colorforms is launching its newest vinyl stick-on storytelling sets based on the preschool show Paw Patrol. The new sets feature glow-in-the-dark, glitter, magic reveals, and more, and will be available at Toys “R” Us.
PAW Patrol will be featured on Colorforms Take a Long, including four Colorforms sheets and a multi-fold, built-in backer card with re-closeable storage for Colorforms sheets, and Colorforms Create a Story, including an easel play area that folds out from the box, reusable box storage, six large Colorforms sheets, and four backgrounds in a closed box.
This past Tuesday, Toys “R” Us Inc. reported financial results for the second quarter ended August 1. For the quarter, Adjusted EBITDA was $122 million, compared to $83 million in the prior year period. In addition, domestic operating performance improved significantly as domestic gross margin rate remained strong. Internationally, the company continued its positive comparable store net sales trend with particular strength in Canada, Central Europe, China, and Southeast Asia.
A long weekend ago, in a toy store far, far more crowded than I had anticipated (Toys “R” Us Times Square, though I really should have known better at that point), I checked out Destination: Star Wars—The Exhibition, which showed off Star Wars toys past and present. It closed this past Monday, but photos of all the exhibits can still be found online. Besides the opportunity to see vintage Star Wars toys, it was worth visiting because located over in its own themed corner of the store were all the new toys launched in anticipation of the upcoming, Star Wars: The Force Awakens.
Starting today, Toys “R” Us Inc. will lower the free shipping minimum required for online orders at toysrus.com and babiesrus.com from $49 to $19. The new free shipping threshold is the lowest the company has offered in recent history (though surcharges may apply on large and heavy items).
Revell has released an assortment of snap-together, interactive model kits inspired by Star Wars: The Force Awakens, aimed at ages 6 and up. The first four kits consist of replicas of the Millennium Falcon, Poe’s X-Wing Fighter, the Resistance X-Wing Fighter, and the First Order Special Forces Tie Fighter.
A private equity firm, Aterian Investment Partners, announced today that one of its affiliates has acquired Backyard Discovery, a designer, manufacturer, distributor, and installer of play sets in North America. Founded in 1968 and headquartered in Pittsburg, Kan., Aterian designs and manufactures swing sets, playhouses, patio products, and more under brands such as Backyard Adventures and Leisure Time Products.