Toys “R” Us Reports Full Year and Q4 Results of Fiscal 2016

toys-r-us-logo 2Toys “R” Us Inc. today reported financial results for the full year and fourth quarter of fiscal 2016, which ended on January 28, 2017.  Consolidated Adjusted EBITDA was $792 million for the full year, a decrease of $8 million compared to the prior year. [Read more...]

Toys “R” Us Inc. to Combine Japan and Asia Ltd. Businesses

toys-r-us-logo 2Toys “R” Us Inc. will unify its Toys “R” Us Japan business with its Toys “R” Us business in Greater China and Southeast Asia, a joint venture with Fung Retailing Limited. [Read more...]

Toys “R” Us Launches Campaign to Support St. Jude Children’s Research Hospital

ToysRUsLogo copyToys “R” Us launched a fundraising campaign in stores and online through June 12 to benefit St. Jude’s Children’s Research Hospital. This is the first of a three-year partnership with St. Jude, in which Toys “R” Us and the Toys “R “Us Children’s Fund have committed to raising $7 million to ensure families never receive a bill from St. Jude for treatment, travel, housing or food. [Read more...]

Toys “R” Us Becomes Exclusive In-Store Retail Launch Partner for Lightseekers

LightseekersTOMY International, the master toy licensee for Lightseekers, announced that Toys “R” Us will be the first brick-and-mortar retailer to bring Lightseekers smart figures, trading cards, accessories, and more to its stores nationwide beginning July 1. Pre-sale for the assortment will begin online at starting on April 17. [Read more...]

Moose Toys, Toys “R” Us Launch Shopkins Feature Shops

MooseTRUShopkinsShopkins feature shops are now open at all Toys “R” Us stores nationwide. Ranging in size spanning up to 16 feet long, these front-of-store boutiques feature a wide assortment of Shopkins products including toys, backpacks, bedding, jewelry, bikes, helmets, books, consumer electronics, stationery products, confectionery, apparel and room decor, and the latest DVD movie. [Read more...]

ThreeSixty Group Acquires FAO Schwarz

faonewlogoThreeSixty Group Inc. has acquired FAO Schwarz from Toys “R” Us Inc. The terms of the transaction were not disclosed.

The new ThreeSixty-designed FAO Schwarz toy collection will be inspired by the products and in-store experience at the former FAO Schwarz flagship store in New York City. Intended to evoke the creativity of childhood, the new FAO Schwarz collection and in-store experience will be available at select retailers until next fall. Until then, FAO Schwarz merchandise will be available online and at Toys “R” Us stores across the country. [Read more...]

PJ Masks Collection Coming to Toys “R” Us Stores Nationwide

JustPlay_PJMaskHQPlaySetJust Play LLC will launch toy line based on Entertainment One’s animated superhero series PJ Masks exclusively at Toys R’’ Us stores nationwide and online at

The PJ Masks collection, designed for kids ages 3 and, up will feature colorful and highly detailed figures, a PJ vehicle assortment set, plush, an action-packed PJ Masks Headquarters Playset, and dress up and role play toys. These toys and outfits will transform young fans into PJ characters ready to fight crime and save the day.

The PJ Masks Collection will be available next month in stores and online in the U.S. and in Toys “R” US locations in Canada in November.


CogniToys Dino Now Available at Toys “R” Us

pTRU1-24133126enh-z6Elemental Path’s CogniToys Dino is now available at Toys “R” Us stores nationwide. The Wi-Fi enabled IBM Watson-powered smart dinosaur combines technology with traditional play, which lets kids engage in intelligent conversations with it.

Using Elemental Path’s “Friendgine” technology, the CogniToys Dino has the ability to explore a variety of topics and themes during playtime, including math, geography, spelling, and more. The dinosaur can also participate in a variety of activities, such as storytelling, questions and answers, games, and more, and will engage with kids. Using these features, CogniToys Dino will grow over time with kids.

Toys “R” Us Inc. Names New President of Toys “R” Us Canada

Toys R Us Melanie Teed-MurchToys “R” Us Inc. appointed Melanie Teed-Murch as president of Toys “R” Us Canada effective Sept. 1. In addition to overseeing the operations and business activities for the company’s Toys “R” Us and Babies “R” Us stores and e-commerce channel and Canada, Teed-Murch will be responsible for continued growth, profitability, and success of the company. She will report directly to Chairman and CEO Dave Brandon.

Since first joining the organization in 1996 as a store manager for Toys “R” Us in Kitchener, Ontario, Melanie has held a variety of senior leadership, merchandising, and operational roles with increasing responsibility, including her most recent position as Canada’s chief merchant.

Teed-Murch replaces Kevin Macnab, who was promoted to executive vice president, special assistant/office of the chairman at Toys “R” Us Inc. last year.

American Girl Signs Exclusive Multi-Year Partnership with Toys “R” Us

American GirlToys “R” Us will be the first and only U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl’s Truly Me line of contemporary 18-inch dolls, doll outfits, and accessories. This marks the first time American Girl has extended its doll products outside of its existing channels. [Read more...]