Jakks Pacific Renews Global Toy License for Slugterra

slugterraJakks Pacific has extended its contract for the hit boys action property Slugterra from Nerd Corps Entertainment Inc. The toy manufacturer’s Slugterra toy line launched in the U.S. in February of 2013, several months after the series’ premiere in October of 2012.

Originally consisting of collectible slug figures, blasters, and darts, Jakks Pacific has since expanded the line to include human action figures, vehicles, plush, and stretchy velocimorph flyers. New styles of blasters and darts, as well as several waves of new slug figures have also been introduced.

To date, Jakks Pacific’s Slugterra toys have launched in dozens of countries, and the inclusion of exclusive game codes for Nerd Corps’ online Slugterra games and mobile game, Slug It Out!, will soon be implemented globally. The fourth wave of slug figures is slated to arrive at Toys “R” Us across the U.S. this fall, accompanied by a Toys “R” Us-exclusive 10-pack of the second wave of slugs.

Nerd Corps recently announced a green light for a third season of Slugterra, slated to begin rolling out next summer. Jakks Pacific, meanwhile, will introduce new waves of toys through next year.

Charmazing and Toys “R” Us Team Up for Upcoming Demo Events

A Charmazing display, from the October 19 launch event of Charmazing, at the Toys “R” Us Times Square store.

Charmazing, a brand of charm-bracelet-making kit from Wooky Entertainment, has upcoming events planned that will take place at Toys “R” Us-operated locations. These will be demo events, in which store associates will show off Charmazing kits, as well as hand out Charmazing bracelets while supplies last. The events are scheduled for November 22, and will take place at the FAO Schwarz flagship store at 767 Fifth Avenue, from 1 to 5 p.m.; and at Toys “R” Us stores chainwide.

In addition, on November 23, at Toys “R” Us Times Square from 8 to 10:30 a.m., Toys “R” Us and the Charmazing brand will host the Uniformed Firefighters Association Widow’s and Children’s Holiday Party, benefiting families who have lost a loved one in the line of duty. Activities will include Santa Claus arriving aboard a FDNY fire truck, as well as a marching band performance. In addition, some attendees will have the opportunity to take home charm bracelets.

Toys “R” Us Announces Thanksgiving Weekend Doorbusters, Special Deals for Rewards “R” Us Members

toysrusOn Thanksgiving weekend, Toys “R” Us will offer more than $8,000 in potential toy savings to holiday shoppers. Toys “R” Us stores nationwide will open at 5 p.m. on November 27, and from 5 p.m. to 9 p.m., 4-hour doorbuster deals will include discounts on Disney Infinity Starter Packs and figures; Skylanders Trap Team Starter Packs, figures, and Traps; the V-Tech InnoTab 3S Connect; Frozen Jumbo Olaf Plush, from Just Play; and more.

Meanwhile, selected deals available on November 28 from 7 a.m. through November 29, as well as online at toysrus.com, include buy one, get one for 40 percent off on Disney Infinity and Skylanders Trap Team items, certain Disney Frozen toys, and more.

Toys “R” Us will also provide exclusive, early access to Black Friday deals on more than 100 items, both in-store and online, to Rewards “R” Us members beginning November 23. Not only can Rewards “R” Us members accumulate points on their purchases, those points can be applied to Toys “R” Us shopping into the new year.

In addition, throughout November and December, “R”Us credit cardholders are eligible to receive discounts off Toys “R” Us purchases when using their “R”Us credit card in-store on Thursdays, including Thanksgiving. Through December 20, existing cardholders can also save 10 percent every Saturday when they use their “R”Us credit card in-store.

Finally, the majority of Toys “R” Us Thanksgiving Weekend deals will be available starting on November 26 at 10 p.m. ET at toysrus.com/blackfriday.

Toys “R” Us Offers Holiday Changes to Aid Shoppers

sq-black-friday-made-easyA number of Toys “R” Us stores nationwide will open at 5 p.m. on November 27 for Black Friday sales. Stores will remain open through 11 p.m. on November 28, offering doorbusters and deals on the season’s most sought-after playthings.

Beginning Thanksgiving weekend and continuing through Christmas Eve, Toys “R” Us will introduce a range of in-store and digital services designed to make holiday toy shopping less stressful. Services will include the implementation of Toys “R” Us G.P.S. (Guru for Play Stuff) store specialists, new aisle signage, digital store-specific maps, daily toy shipments, and a dedicated Express Lane at checkout.

G.P.S.’s will offer busy holiday shoppers advice on hot toys, deals, time-saving services, and incentive programs. They will be located at the front of stores beginning on Thanksgiving, and during peak traffic periods on Fridays, Saturdays, and Sundays for the remainder of the holiday season. [Read more...]

Toys “R” Us and Babies “R” Us Open Approximately 90 Stores Worldwide Throughout 2014

ToysRUsLogo copyToys “R” Us plans to open approximately 90 stores, which include new, relocated, and licensed stores. They will be located throughout 21 of the 37 countries and jurisdictions in which Toys “R” Us Inc. currently has a presence through its wholly owned and licensed businesses. The list also includes the company’s first licensed store in Namibia, which opened in October.

Toys “R” Us’ most significant expansion plans for this year are in China and Southeast Asia, where it has already begun operating several of 22 brand-new stores in China and eight planned new locations in Malaysia. By the end of the year, Toys “R” Us will operate 76 stores in 35 cities throughout China.

The new stores that the company plans to open this year include both Toys “R” Us locations and a number of side-by-side formats, which combine Toys “R” Us and Babies “R” Us under one roof. Meanwhile, new store sizes vary by country and range from 3,000 to 45,000 square feet.

New and relocated store locations are scheduled to open this year in the following countries: the U.S., Australia, Canada, China, Finland, Germany, Hong Kong, Israel, Japan, Macau, Malaysia, Namibia, the Philippines, Poland, Portugal, Saudi Arabia, Singapore, South Africa, South Korea, Switzerland, and Taiwan.

Tomy Debuts New Sonic Boom Toy Line at Toys “R” Us

SonicBoomlogoA new Sonic Boom toy line, from global master toy partner Tomy International, is now available at Toys “R” Us stores nationwide and at toysrus.com. The line will feature items across best-selling categories including plush, action figures, R/C, vehicles, and more, and will include a 12-inch talking plush and the Sonic Boom Launcher. Additional products will become available next year.

Neil Friedman to Serve as Next President and CEO of Alex Brands

AlexBrands.Copy Alex Brands has named toy industry veteran Neil Friedman as its president and CEO. Friedman, who joined Alex Brands’ board of directors earlier this year, was most recently president of the U.S. division at Toys “R” Us. He was also previously president at Mattel Brands, Fisher-Price Brands, Tyco Preschool, and MCA/Universal Merchandising. Friedman is a member of the Toy Industry Hall of Fame and the International Licensing Industry Merchandiser’s Association’s Hall of Fame.

“This is a unique opportunity to work with some of the most iconic and highly recognizable brands in the industry,” says Friedman. “In the time that I have been associated with Alex Brands, I have been extremely impressed by the company’s accomplishments, vision, and growth plans. I am most looking forward to using my experience and expertise to help this company realize the incredible opportunities that lie before it.”

Moose Toys Is Ready to Throw Down with Mutant Mania

MutantManiaMoose Toys has kicked off the retail launch of Mutant Mania, a new collectible toy line featuring wacky, mix-and-match wrestlers. Each customizable figure is created using an interchangeable head, torso, and legs, so kids can swap out a piece to create a new mutant wrestler.

The line includes a Mutant Masher vehicle, a Rampage Arena play set, and more than 120 characters to collect. The Mutant Mania Rampage Arena lets kids put their built-up wrestlers to battle, and even launch them into the ring.

Available exclusively at Toys “R” Us, Mutant Mania is intended for kids ages 5 and up.

Charmazing Collection Available Exclusively at Toys “R” Us

toysrusThe new Charmazing by Style Me Up collection from Wooky Entertainment is now available exclusively at Toys “R” Us stores nationwide and online at toysrus.com. Charmazing offers young designers a chance to create custom charm bracelets, which they can wear, share, and gift. Additionally, kids can scan their Charmazing charms into a virtual world where they can trade with friends and connect with other designers via a new app. The app is free and available for download from the Apple App Store and Google Play to coincide with the product launch.

Charmazing kits provide tweens with more than 100 different charms in 11 themed collections categorized in two worlds: Karma and Nature. The collection includes Charmazing Let’s Get Started, Charmazing Charmastation, Charmazing Color Me Up!, and the Charmazing Deluxe Kit.

Disguise Celebrates Halloween with Popular Licenses

DisguiselogoDisguise Inc.’s Halloween costume line-up for this year includes popular characters for the entire family based on theatrical blockbusters, popular television shows, pop culture, and more.

This year’s line-up includes toddler and children’s costumes for Elsa, Anna, and Olaf from Disney’s Frozen, as well as an adult Elsa costume. From Disney’s Maleficent, Maleficent and Aurora costumes are available in sizes for children and adults. Disney Junior properties such as Sofia the First and Doc McStuffins have costumes in baby, toddler, and child sizes.

The classic Minnie Mouse costume is available in sizes ranging from baby to adult. Super Mario Bros fans can dress up as their favorite characters including Mario, Luigi, and Princess Peach. Costumes for Bumblebee and Optimus Prime from Hasbro’s Transformers are available in baby to adult sizes.

Children and adult fans of Hasbro’s My Little Pony can dress up as their favorite characters, including Rainbow Dash and Pinkie Pie. Accessories and costumes for Saban’s Power Rangers span from baby, to child, to adult.

The costumes are available at mass market, specialty, and online retail outlets including Target, Wal-Mart, Toys “R” Us, Spirit, Buy Seasons, and more.