Posts Tagged ‘Toys R Us’
« Older Entries | Newer Entries »This post was written by Christina Edwards
Discovery Bay to Launch Oxford Game Collection at Barnes & Noble
Monday, July 26th, 2010
Stone America Licensing has announced the launch of Discovery Bay Games’ Oxford Game Collection at Barnes & Noble for spring 2011. The line will showcase the history of the University of Oxford in traditional games, including chess and checkers sets with gargoyle components, traditional cribbage, liar’s dice, dominoes, card sets, an authentic trivia game, and both jigsaw and pop-out puzzles.
Following the launch at Barnes & Noble, the products will be available at other retailers, including Borders, K-Mart, Nordstrom, Toys “R” Us, and specialty toy retailers. Additionally, they will be available online at Amazon.com, Barnesandnoble.com, Target.com, and Toysrus.com.
Tags: Barnes and Noble, Borders, Discovery Bay Games, K Mart, Nordstrom, Oxford Games Collection, Target, Toys R Us
Posted in New Products, News | No Comments »
This post was written by Justin McCraw
Bakugan Battle League to Storm Toys “R” Us Stores
Tuesday, July 20th, 2010
Spin Master is teaming with Toys “R” Us to bring Bakugan tournaments to 300 stores nationwide. The Bakugan Battle League will last five months beginning this Saturday, July 24, and will run until Saturday, November 13. Participants bring their own Bakugan Battle Brawlers to the event and can work their way up a ladder.
As a part of the unique, story-based league, how kids play events can directly affect how the story unfolds. Each game point won during the course of the league will count as a vote for what they want to happen next. Participants will receive a Bakugan membership card, league book, exclusive Special Ability Card as well as be able to receive gifts during giveaways. A special commemorative certificate, available to those who complete the league, will be presented during the finale.
A full list of dates, as well as a list of participating Toys “R” Us, can be found after the jump.
Tags: Bakugan Battle Brawler, Bakugan Battle League, Cartoon Network, Spin Master, Toys R Us
Posted in News | 1 Comment »
This post was written by Justin McCraw
Toys “R” Us to Distribute New Archie Comics
Tuesday, July 6th, 2010
Archie Comic Publications, Inc., and Toys “R” Us are partnering to bring the newest Archie magazine to all of the chain’s U.S. toy stores. The magazine, Life With Archie, is based off Archie’s married life to both Veronica and Betty and also features real-world celebrity interviews. As part of the partnership, Toys “R” Us will also carry both Sonic the Hedgehog comics, Sonic the Hedgehog and Sonic Universe in its Collector’s sections.
The Archie comic will be featured at Toys “R” Us checkout stands beginning in August.
Tags: Archie Comic Publications, Life With Archie, Sonic the Hedgehog, Sonic Universe, Toys R Us
Posted in New Products, News | 1 Comment »
This post was written by Justin McCraw
King Tut and Discovery’s Holiday Product Preview
Wednesday, June 23rd, 2010
Discovery invited media and other personnel to its 2010 Holiday Product Preview today at the Discovery Times Square Exposition in New York. Being only a figment of the prescribed guest, I was lucky enough to be bestowed an invitation by The Toy Book, a perk of being an editorial intern. The event featured new products set to release just in time for the holidays and a complimentary refreshment bar.
One of the products I liked was the “Wild Eyes” collection based off Discovery’s Animal Planet channel. The collection includes dinosaurs, snakes, and animal plush toys that roar, hiss, and growl, respectively. The snakes, for example, came in four different colors, stood around 1-foot tall, and could be activated by sound, sending them into a frenzy of hissing and glowing eyes. These products will retail for $19.99 at Toys “R” Us, with smaller versions that make noise sans-lit eyeballs selling for approximately $6.
Another product that showed promise was a video game based on Bear Grylls’ Discovery Channel show Man vs. Wild. Players take control of Bear as he treks through the wilderness, with the ability to level up skills similar to a role-playing game. The build I saw was the early-alpha release shown at E3 last week, so the graphics and animation weren’t as polished as the final product hopefully will be, although the frame rate was constant. Dynamic weather effects and the ability to fashion crude weapons and tools out of animal products and the environment should make this game stand apart when it’s released later this year. Developed by Crave Games and F84 Games, Man vs. Wild hits the Wii for around $40 and the Xbox 360 and PlayStation 3 for $50. (more…)
Tags: Animal Planet, Bear Grylls, Buddy Valastro, Cake Boss, Discovery, Discovery Channel, Holiday Product Preview, King Tut, Man vs. Wild, Times Square Exposition, Toys R Us, Tutankhamun, Wild Eyes
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This post was written by Justin McCraw
Toys “R” Us Introduces New Way to Save This Holiday Season
Wednesday, June 16th, 2010
In anticipation of the holiday season, Toys “R” Us (TRU), Inc., announced today its Christmas Savers Club program, which can help members start saving for holiday gifts. After adding as little as $1 during registration, members of the free program receive a card that acts as a pseudo-savings account for future Toys “R” Us and Babies “R” Us purchases.
Funds added to the card, which has a cap of $2,500 each, can also earn a one-time, 3-percent bonus if added to the card before Oct. 16. With this bonus, a card with the maximum amount of funds can be awarded an additional $75. The card may be used after the holiday season; however, the 3-percent bonus is only granted once. Lost cards can be replaced if either the card number or deposit receipts are available. The initial registration packet includes a pouch for storing receipts.
Tags: Babies R Us, Christmas Savers Club, Toys R Us
Posted in New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Toys “R” Us Premieres Dedicated Toy Story Boutiques
Thursday, June 3rd, 2010
In celebration of the anticipated theatrical release of Toy Story 3, Toys “R” Us is debuting dedicated Toy Story 3 boutiques, in all of its nearly 1,300 toy stores in 34 countries around the world.
The boutiques, which are open across the U.S., are filled with an assortment of Toy Story-inspired toys, including action figures, construction sets, role play accessories, musical instruments, and electronic devices. Similar sections will open in Toys “R” Us stores around the world, coinciding with the movie’s release in each respective country.
Tags: Toy Story, Toy Story 3, Toys R Us
Posted in News | 1 Comment »
This post was written by Elizabeth A. Reid
Chorion Names New Partners for The World of Beatrix Potter
Thursday, June 3rd, 2010
Chorion, through its Copyrights subsidiary, is expanding its licensees, retail programs, and product lines for The World of Beatrix Potter across the U.S., UK, Australia, and Asia. The property now has a roster of more than 350 licensees and retail programs around the world.
Pottery Barn Kids in the U.S. will expand its Peter Rabbit range in 2011. Australia will see a cross-category launch in Toys “R” Us stores, featuring Peter Rabbit infant apparel, bedding, toys, feeding, and hard goods such as strollers and high chairs beginning in August.
Tags: Bulls Press, Chorion, Copyright Promotions Licensing Group, Peter Rabbit, Pottery Barn Kids, The World of Beatrix Potter, Toys R Us
Posted in 3-5, 6-8, Licenses, New Products, News | 2 Comments »
This post was written by Jackie Breyer
Toys R Us Files for IPO
Saturday, May 29th, 2010
Toys”R”Us, Inc. announced that it has filed a preliminary registration statement with the United States Securities and Exchange Commission relating to a proposed initial public offering of its common stock. It is anticipated that the offering will consist of newly issued shares sold by Toys”R”Us, Inc.; however, the number of shares to be offered and the price range for the offering have not yet been determined. The company expects to use the net proceeds it receives from the proposed offering primarily to pay down certain existing indebtedness, and the remaining net proceeds, if any, for general corporate purposes.
Goldman, Sachs & Co., J.P. Morgan, BofA Merrill Lynch, and Credit Suisse are serving as joint book-running managers and representatives of the underwriters for this proposed offering. Deutsche Bank Securities, Citi, and Wells Fargo Securities are also acting as joint book-running managers.
Tags: IPO, Toys R Us, Toys R Us IPO
Posted in Uncategorized | 1 Comment »
This post was written by Elizabeth A. Reid
Toys “R” Us Kicks off 2010 Bundled in Hope Campaign
Friday, May 7th, 2010
Toys “R” Us, Inc. has launched its 2010 Bundled in Hope campaign benefiting Save the Children, a global humanitarian agency working to assist children in the U.S. and around the world. To kick off the campaign, the Toys “R” Us Children’s Fund donated a $250,000 grant to Save the Children.
Now through July 11, all donations made at Toys “R” Us and Babies “R” Us stores nationwide and online at Toysrus.com/BundledinHope will be given to Save the Children’s U.S. Programs, which help to purchase blankets and provide support for babies in need across the country.
Tags: Babies R Us, Bundled in Hope, Mother's Day, Save the Children, Toys R Us
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This post was written by Elizabeth A. Reid
Toys LiFung Asia to Open More Stores in Malaysia
Monday, May 3rd, 2010
According to The Star Online, Toys LiFung Asia, Ltd., the operator of Toys “R” Us stores in Asia, intends to capture a bigger market share in Malaysia’s rapidly growing toy market.
CEO Pieter Schats says the company currently commands 30-40 percent of the local toy market, and plans to open four to five more stores a year. Schats also says more than half of the toys in Toys “R” Us are not found in other toy stores in the country.
Tags: LiFung, Malaysia, Pieter Schats, Toys R Us
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