A long weekend ago, in a toy store far, far more crowded than I had anticipated (Toys “R” Us Times Square, though I really should have known better at that point), I checked out Destination: Star Wars—The Exhibition, which showed off Star Wars toys past and present. It closed this past Monday, but photos of all the exhibits can still be found online. Besides the opportunity to see vintage Star Wars toys, it was worth visiting because located over in its own themed corner of the store were all the new toys launched in anticipation of the upcoming, Star Wars: The Force Awakens.
Starting today, Toys “R” Us Inc. will lower the free shipping minimum required for online orders at toysrus.com and babiesrus.com from $49 to $19. The new free shipping threshold is the lowest the company has offered in recent history (though surcharges may apply on large and heavy items).
Revell has released an assortment of snap-together, interactive model kits inspired by Star Wars: The Force Awakens, aimed at ages 6 and up. The first four kits consist of replicas of the Millennium Falcon, Poe’s X-Wing Fighter, the Resistance X-Wing Fighter, and the First Order Special Forces Tie Fighter.
A private equity firm, Aterian Investment Partners, announced today that one of its affiliates has acquired Backyard Discovery, a designer, manufacturer, distributor, and installer of play sets in North America. Founded in 1968 and headquartered in Pittsburg, Kan., Aterian designs and manufactures swing sets, playhouses, patio products, and more under brands such as Backyard Adventures and Leisure Time Products.
Dolls are getting more diverse all the time, and that diversity extends beyond ethnicity. Peek online or at your local toy store, and you’ll see that the doll aisle offers a wider variety than ever before, including boy dolls, ones featuring characters with interests in science and computers, and models depicting disabilities. Truly, we are living in a Golden Age of doll play, given how many niches are represented. And that’s leading to something pretty interesting: that the different niches themselves are starting to blur together.
With this month marking the 10-year anniversary of Hurricane Katrina, Toys “R” Us is once again partnering with Save the Children to promote disaster preparedness and offer customers an opportunity to help families across the country in times of crisis. Toys “R” Us stores nationwide are offering an exclusive reusable tote bag featuring a young child’s artwork, from which $1 from the purchase of each bag benefits Save the Children’s Domestic Emergency Fund, which provides a safe environment for children and families when disasters strike.