A private equity firm, Aterian Investment Partners, announced today that one of its affiliates has acquired Backyard Discovery, a designer, manufacturer, distributor, and installer of play sets in North America. Founded in 1968 and headquartered in Pittsburg, Kan., Aterian designs and manufactures swing sets, playhouses, patio products, and more under brands such as Backyard Adventures and Leisure Time Products.
Dolls are getting more diverse all the time, and that diversity extends beyond ethnicity. Peek online or at your local toy store, and you’ll see that the doll aisle offers a wider variety than ever before, including boy dolls, ones featuring characters with interests in science and computers, and models depicting disabilities. Truly, we are living in a Golden Age of doll play, given how many niches are represented. And that’s leading to something pretty interesting: that the different niches themselves are starting to blur together.
With this month marking the 10-year anniversary of Hurricane Katrina, Toys “R” Us is once again partnering with Save the Children to promote disaster preparedness and offer customers an opportunity to help families across the country in times of crisis. Toys “R” Us stores nationwide are offering an exclusive reusable tote bag featuring a young child’s artwork, from which $1 from the purchase of each bag benefits Save the Children’s Domestic Emergency Fund, which provides a safe environment for children and families when disasters strike.
Toys “R” Us and Babies “R” Us raised nearly $2.2 million in in-store and online customer donations during the fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF). Established in 2005, ALSF offers support to children affected by cancer worldwide, and to date has raised more than $100 million.
Toys “R” Us has released the 2015 Toys “R” Us Toy Guide for Differently-Abled Kids, a toy selection resource for those shopping for children with special needs. Available now at Toys “R” Us and Babies “R” Us stores nationwide and online, the guide showcases specially selected toys that aid in the skill development of children who have physical, cognitive, or developmental disabilities.
Beginning on October 1, Toys “R” Us stores nationwide and toysrus.com will begin carrying playsets, vehicles, and more based on DreamWorks Animation‘s upcoming Netflix original series, Dinotrux. The initial line, from Mattel, will feature Ty Rux, Revvit, and other Dinotrux characters, and select items will be available for pre-order online beginning August 14.