TPF Toys is making its U.S. debut with the introduction of Splashlings, a collectible mermaid-themed toy line, to coincide with the North American International Toy Fair and Play Fair. The line, launching exclusively at Toys “R” Us, includes mermaid characters, more than 100 pets, underwater gems, and treasures for kids to collect and play with. [Read more...]
TPF Toys Launches Splashlings
January 7, 2016 By
Play Fair Offers Attendees Exclusive Fan Experiences
December 17, 2015 By
Play Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.
Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more. [Read more...]
Digital Dream Labs Now Available at Toys “R” Us
December 3, 2015 By
Puzzlets, from Digital Dream Labs, will now be available at select Toys “R” Us stores and online. The app-enabled toy fuses STEAM (science, technology, engineering, arts, and mathematics) learning with gameplay to teach kids new ways of thinking, using the Bluetooth-enabled Play Tray and 22 programming tiles. [Read more...]
Colorforms Signs on for Paw Patrol
October 16, 2015 By
Colorforms is launching its newest vinyl stick-on storytelling sets based on the preschool show Paw Patrol. The new sets feature glow-in-the-dark, glitter, magic reveals, and more, and will be available at Toys “R” Us.
PAW Patrol will be featured on Colorforms Take a Long, including four Colorforms sheets and a multi-fold, built-in backer card with re-closeable storage for Colorforms sheets, and Colorforms Create a Story, including an easel play area that folds out from the box, reusable box storage, six large Colorforms sheets, and four backgrounds in a closed box.
Toys “R” Us Reports Second Quarter Results, Announces Seasonal Hiring
September 17, 2015 By
This past Tuesday, Toys “R” Us Inc. reported financial results for the second quarter ended August 1. For the quarter, Adjusted EBITDA was $122 million, compared to $83 million in the prior year period. In addition, domestic operating performance improved significantly as domestic gross margin rate remained strong. Internationally, the company continued its positive comparable store net sales trend with particular strength in Canada, Central Europe, China, and Southeast Asia.
Toys “R” Us Inc. Lowers Free Shipping Minimum to $19 for Purchases
September 9, 2015 By
Starting today, Toys “R” Us Inc. will lower the free shipping minimum required for online orders at toysrus.com and babiesrus.com from $49 to $19. The new free shipping threshold is the lowest the company has offered in recent history (though surcharges may apply on large and heavy items).
Revell Releases Snap-Together Vehicle Models Inspired by Star Wars: The Force Awakens
September 6, 2015 By
Revell has released an assortment of snap-together, interactive model kits inspired by Star Wars: The Force Awakens, aimed at ages 6 and up. The first four kits consist of replicas of the Millennium Falcon, Poe’s X-Wing Fighter, the Resistance X-Wing Fighter, and the First Order Special Forces Tie Fighter.
The Force Will Be Strong at Toys “R” Us Times Square on September 4
September 3, 2015 By
Star Wars Millennium Falcon Spaceship from Kenner (1979), on display as part of Destination: Star Wars—The Experience
When the clock strikes 12:01 a.m. on September 4, all Toys “R” Us stores in the U.S. will open their doors, giving customers the opportunity to purchase hundreds of new Star Wars playthings, including a wide variety of merchandise not available anywhere else.
COMMENTARY: The More Things Change with Star Wars Licensed Toys…
Star Wars: The Force Awakens Kylo Ren 20-inch figure, from Jakks Pacific
A long weekend ago, in a toy store far, far more crowded than I had anticipated (Toys “R” Us Times Square, though I really should have known better at that point), I checked out Destination: Star Wars—The Exhibition, which showed off Star Wars toys past and present. It closed this past Monday, but photos of all the exhibits can still be found online. Besides the opportunity to see vintage Star Wars toys, it was worth visiting because located over in its own themed corner of the store were all the new toys launched in anticipation of the upcoming, Star Wars: The Force Awakens.
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