Ubisoft and Toys “R” Us Launch Toys “R” Us Towers

December 11, 2012 By

Ubisoft and Toys “R” Us have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

Created by Ubisoft Quebec, Toys “R” Us Towers gives players the chance to step into the shoes of the newest employee at Toys “R” Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys “R” Us international flagship store in Times Square. [Read more...]

Filed Under: 9 and up, New Products Tagged With: , , ,

Toys for Tots, Blue Angels Mission to Save Christmas for Children Affected by Sandy

December 6, 2012 By

The Blue Angels turned their C-130 aircraft, affectionately nicknamed “Fat Albert,” into a modern Santa’s Sleigh with a mission to help the Marine Toys for Tots Foundation save Christmas for many children still living with destruction from Superstorm Sandy. The Blue Angels arrived at Joint Base McGuire-Dix-Lakehurst with Santa on board after picking up an aircraft full of toys in Atlanta, Ga., and Washington D.C. Additional toys were trucked in to meet the plane. [Read more...]

Filed Under: 0-2, 3-5, 5-8, 6-8, 8 and up, 9 and up, Holiday Season, News Tagged With: , , , , , , , , , ,

Dora the Explorer Art Play Table Will Have Kids Museum-Bound in No Time

November 26, 2012 By

New from Delta Children’s Products, the Dora the Explorer Art Play Table features a wipe board desktop and paper-roll for coloring, along with two small cups perfect for holding pens, pencils, and crayons. Four medium-sized storage bins sit underneath the desktop and provide ample space for toys, art supplies, games, and more. Great for any artist-in-training, the desk is available from Toys “R” Us.

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Pressman Toy Offers Fun Way to Foster Skill Development with Help from a Classic Game

November 15, 2012 By

As part of a larger 2012 Mastermind education initiative, Pressman Toy has announced that teachers and homeschoolers may sign up on their website to receive one of 10,000 free Mastermind board games for their classroom or home. In less than one week’s time, more than 10,000 educators registered for a Mastermind game.

Mastermind is a two-player game that puts the Codemaker against the Codebreaker. The Codemaker secretly places any four Code Pegs in the shielded code area. The Codebreaker puts down a line of color pegs and tries to uncover the secret code. This thought-provoking game fosters development of important skills, including logic, reasoning, deduction, patience, and visual perception.

Along with the Mastermind giveaway, Pressman Toy is also hosting the first Mastermind Braintwister Challenge. From now until December 31, kids ages 7 through 12 can enter their own braintwisters in categories such as puzzles, word problems, riddles, and games with solutions. Two first-place winners will each receive a $1,000 scholarship and a trip to attend the celebration event.  Each of the two first-place winners will also have the opportunity to nominate their most inspirational instructor to receive a $250 award each.  Three other students will have the opportunity to win $100 each. For more information, visit www.MASTERMIND-education.com.

Pressman Toy games, including Mastermind, are available for purchase at Toys “R” Us, Barnes & Noble, and Marbles stores nationwide, as well as online at Amazon.com, Target.com, and PressmanToy.com.

Filed Under: 6-8, 8 and up, 9 and up, Awards, News Tagged With: , , , , , , ,

Toys “R” Us,Thyme Maternity Partner For New Apparel Line

November 13, 2012 By

Toys “R” Us Inc., partners up with Thyme Maternity, Canadian fashion brand, for a new line of maternity apparel to be sold at 150 Babies “R” Us stores nationwide. To view the collection, visit Babiesrus.com/maternity.

Filed Under: New Products Tagged With: , , ,

Delta Releases New Activity Table, Chair Set

November 12, 2012 By

New from Delta Children’s Products, the Sesame Street Activity Table and Chair set is solid wood and built to last. With its bold colors, design, and perfect size, this table and chair set will be the place to sit for little ones.

It also features a large, easy-to-clean table surface and two chairs perfect for homework, art projects, and snack time. The set is currently being sold at Toys “R” Us.

Filed Under: 0-2, 3-5, New Products Tagged With: , ,

Delta’s Disney Princess Deluxe Toy Box Bench Perfect For Little Princesses

November 6, 2012 By

Check it out! New from Delta, the Disney Princess Deluxe Toy Box Bench features beautiful pastel colors, doubles as a bench, and is the perfect storage box to put away any little Princess’ toys. Available now at Toys “R” Us. http://www.toysrus.com/product/index.jsp?productId=12800252

Filed Under: New Products, Photo Tagged With: , , ,

Activision to Sell Limited Edition Dog Tags to Benefit the Call of Duty Endowment

November 2, 2012 By

It’s time to get tagged! Activision Publishing, Inc. has announced the sale of limited edition dog tags that will benefit the Call of Duty Endowment, a non-profit that helps veterans find jobs by assisting organizations that provide job placement and training services for veterans.

The dog tags will be available throughout the holiday season in more than 12,000 stores across the country including GameStop, Walmart, Toys “R” Us, Best Buy, and Target.

Customers will find the dog tags in dedicated Call of Duty sections and counter displays. Activision will be donating proceeds from the sales of the dog tags to the Call of Duty Endowment.

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Mega Brands Creates a Bridge Between Arts, Crafts, and Toys With Scraps and Goo Hu

October 26, 2012 By

Mega Brands, Inc., is expanding the focus of its RoseArt brand through the introduction of two all-new children’s product lines: Scraps and Goo Hu. These two RoseArt product lines represent a strategic business decision to create a bridge between arts, crafts, and toys, offering products with extensive post-creation playability.

Expanding the interactivity of traditional plush animals, Scraps is a unique new line of 12 original, interchangeable plush characters that kids create by looping and buttoning together multiple pieces and parts onto pom-pom bodies. All Scraps parts can be mixed, matched, and reattached, so kids can collect their favorite characters and even create their own new characters for extended creative play.

Mega Brands has also developed a proprietary product that is part science experiment, part bouncing toy, with the launch of RoseArt’s Goo Hu. Goo Hu features two silicone-based modeling compounds that, when kept apart, remain gooey forever, but once combined create magical matter that turns into a rubbery, bouncy, and flexible form that won’t shrink, crack, break, or lose its bounce.  Goo Hu combines crafting with chemistry, allowing children to use their imagination to create unique toy shapes and forms.

Both products are available at Target, Kmart, and Toys “R” Us. More information about Scraps is available at www.TheOriginalScraps.com. More information about Goo Hu is available at www.MyGooHu.com.

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Mystixx Change The Face of Girls Play

October 26, 2012 By

Just in time for Halloween, toymaker Playhut will release Mystixx Vampires dolls, four transformational fashion dolls that are popular girls at school by day and powerful vampires by night. Mystixx Vampires are 11-inch fashion doll divas named Talin, Silva, Azra, and Kalani whose personalities “turn” to fit their moods with a simple twist of their heads.

All four Mystixx Vampire dolls have different personalities that focus on characteristics like confidence, compassion, competiveness, and intelligence. These four girls come from different backgrounds and recently started at a new school together. The backstories provide a backdrop for girls’ creative play.

Each doll has two distinct faces, two complete outfits, two interchangeable wigs, two pairs of shoes, and accessories. Mystixx are sold exclusively at Toys “R” Us and at toysrus.com, and are designed for children ages 6 and up.

For more information, visit Mystixx on Facebook or check out the website.

Filed Under: 6-8, 8 and up, 9 and up, Holiday Season, New Products Tagged With: , ,
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