The Toy Industry Association (TIA) Executive Committee and Board have announced that Fall Toy Preview will stay in Dallas through 2018. The event is scheduled to take place on the following dates: September 27 to 29, 2016; September 26 to 28, 2017; and September 25 to 27, 2018.
Toys “R” Us and Babies “R” Us raised nearly $2.2 million in in-store and online customer donations during the fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF). Established in 2005, ALSF offers support to children affected by cancer worldwide, and to date has raised more than $100 million.
Toys “R” Us has released the 2015 Toys “R” Us Toy Guide for Differently-Abled Kids, a toy selection resource for those shopping for children with special needs. Available now at Toys “R” Us and Babies “R” Us stores nationwide and online, the guide showcases specially selected toys that aid in the skill development of children who have physical, cognitive, or developmental disabilities.
Beginning on October 1, Toys “R” Us stores nationwide and toysrus.com will begin carrying playsets, vehicles, and more based on DreamWorks Animation‘s upcoming Netflix original series, Dinotrux. The initial line, from Mattel, will feature Ty Rux, Revvit, and other Dinotrux characters, and select items will be available for pre-order online beginning August 14.
There’s the old saying, “Go big or stay home.” Well, at the recent Sweet Suite event that was part of this year’s Blogger Bash, a lot of toy companies gathered in New York City to show off their wares, and many of them brought big toys. And by big, I mean that if placed side-by-side the average action figure, doll, ride-on, etc., these toys easily dwarfed the competition.
On September 4, aka Force Friday, Toys “R” Us will celebrate the debut of toys based on the next chapter of the Star Wars saga, Star Wars: Episode VII—The Force Awakens. Toys “R” Us locations worldwide, as well as toysrus.com, will transform into Destination: Star Wars with hundreds of new products, including those available exclusively at Toys “R” Us. Toys “R” Us stores around the globe will be opening their doors at 12:01 a.m., providing customers with the opportunity to be the first to purchase the new Star Wars merchandise.
Caisse de dépôt et placement du Québec (CDPQ) has invested $6 million in Wooky Entertainment Inc., a Montreal company specializing in the creation of games and toys intended mainly for the preteen market. The investment is part of CDPQ’s strategy of supporting promising Quebec companies in their growth and international expansions.