Sweet Suite 2016

Thunderbirds Are Go Toys Take Off in Australia

Thunderbirds Are GoMerchantwise, ITV Studios Global Entertainment’s appointed licensing agency in Australia, has announced strong toy and DVD sales, as well as a host of new licensing and retail partners, for the TV series Thunderbirds Are Go in Australia.

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KidKraft Acquired by MidOcean Partners

kidkraft logoMidOcean Partners has acquired KidKraft Inc., whose innovative portfolio includes dollhouses, play kitchens, wooden toy trains, children’s furniture, and other products. Its items are carried by Amazon, Wal-Mart, Toys “R” Us, Target, as well as independent toy stores.

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Playmation Marvel’s Avengers Now Available for Pre-Order

Playmation,MarvelAvengersPlaymation Marvel’s Avengers, from Disney Consumer Products and Interactive Media (DCPI) and Hasbro Inc., is now available for pre-sale from select retailers. The Playmation Marvel’s Avengers Starter Pack, Smart Figures, and Prowler Bot are available to pre-order online at amazon.com, bestbuy.com, gamestop.com, target.com, toysrus.com, and walmart.com, as well as disneystore.com and at select Disney Store locations in the U.S. and Canada.

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Toys “R” Us Offers Pre-Sell Sneak Peek of New Bratz Line

BratzMGA Entertainment (MGAE) is bringing Bratz back to store shelves this summer. To give fans the opportunity to reserve their doll of choice, MGAE has partnered with Toys “R” Us to offer an exclusive online pre-sell of the new core collection.

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Toys “R” Us Inc. to Develop and Manage New Platform for Its U.S. E-Commerce Business

toysrusToys “R” Us Inc. will bring its U.S. e-commerce operations in-house, including building and managing a new platform for toysrus.com, babiesrus.com, and fao.com. The company expects to launch its own online platform by the end of next summer.

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Toys “R” Us Celebrates the Five-Year Anniversary of Journey Girls

Journey Girls Group ShotToys “R” Us is celebrating the fifth anniversary of its Journey Girls brand with an updated collection of fashions and highly detailed accessories. The latest Journey Girls dolls, which arrive in September, will be Italian excursion-themed.

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COMMENTARY: What I’ve Learned About the Toy Industry—An Intern’s Perspective

ToyBooklogoAfter quarterly report cards and end-of-the-year science projects, if my grades were above a B+—and my teacher’s comments weren’t scolding—my mother would drive me to Toys “R” Us in Massapequa, N.Y., to pick up a Summertime Beach Barbie.

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Playmation Marvel’s Avengers Now Available for Preview at Select Disney Stores

Playmation Shoot (TBD)Kids and parents can now experience Playmation Marvel’s Avengers for the first time at participating Disney Store locations, where two- and five-minute training sessions are available daily. For those who want to take part in an expanded experience, 30-minute Avengers Gear Orientations are available on Saturdays and Sundays by reservation only. During the longer Avenger Gear Orientation, kids and parents can learn more about the Avenger Gear, follow instructions from JARVIS, and interact with other participants to complete missions and adventures.


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Barnes & Noble Names Ronald D. Boire to CEO Position

Ron_BoireRonald D. Boire has been named CEO of Barnes & Noble’s retail business, effective September 8. He is currently president, CEO, and a member of the board of directors of Sears Canada.

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Lincoln Logs Production Returns to the U.S. with 11 New Sets

Lincoln Logs Horseshoe Hill Station

Lincoln Logs Horseshoe Hill Station

Pride Manufacturing, located in Burnham, Maine, is producing the latest products in the Lincoln Logs line. Part of the K’NEX family of brands, they have been included in K’NEX’s toy line for this year.

The Horseshoe Hill Station set is available now; all other items will be available at retailers this fall. All products are recommended for kids ages 3 and up. The full line is as follows:

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