Toys “R” Us Inc. Opens New Logistics Campus in Saint-Fargeau-Ponthierry, France

Toys “R” Us Inc.’s new distribution center in Saint-Fargeau-Ponthierry, France, has been completed. The facility will support the company’s rapidly expanding e-commerce business throughout the country and in select sections of Europe.

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K’NEX Introduces Mighty Makers Building Sets, Designed to Encourage and Empower Girls

KNEX Mighty Makers logoK’NEX Brands has introduced Mighty Makers, a line of construction toys designed to empower girls through creative and stimulating building ideas. Created by an all-female marketing and design team, the Mighty Makers building set line encourages girls ages 7 and up.

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Toys “R” Us Inc. Reports Results for First Quarter

toysrusToys “R” Us Inc. today reported financial results for the first quarter ended May 2. Net sales were $2,325 million, a decrease of $154 million compared to the prior year period. Excluding the $131 million negative impact of foreign currency translation, net sales declined $23 million, or .9 percent.

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Toys “R” Us Launches Fifth Annual Campaign Benefiting Alex’s Lemonade Stand Foundation

ToysRUs,AlexsLemonadeStandToys “R” Us Inc. will launch its fifth consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation (ALSF), a not-for-profit organization dedicated to finding a cure for childhood cancer. Beginning this Saturday through July 31, monetary donations will be collected at all Toys “R” Us and Babies “R” Us stores nationwide and online at toysrus.com/alexslemonade.

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Moose Toys Awarded Toys “R” Us Partner of the Year

MooseToysToys “R” Us has named Moose Toys as Partner of the Year, awarded to the toy partner whose outstanding commitment, dedication, and loyalty have helped make the company a destination for kids, families, and fun. In February, Toys “R” Us also awarded Moose Toys as Vendor of the Year.

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FAO Schwarz to Close Its Flagship New York City Store

faonewlogoAs reported by Reuters and other news outlets, FAO Schwarz, the oldest toy store in the U.S., is closing its iconic Fifth Ave. flagship store in Manhattan, citing rising rent prices. The store will shut its doors on July 15, exiting early from its lease.

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Toys “R” Us Children’s Fund Gala Raises $4.6 Million

toysrusLast Thursday, nearly 1,300 leaders from the toy and baby products industries came together at the Marriott Marquis Hotel in New York City to celebrate the 2015 Toys “R” Us Children’s Fund Gala. During the evening, $4.6 million was raised for the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us Inc., to aid in its mission to keep children safe and help them in times of need. The event was hosted by comedian Martin Short and featured a performance by Lenny Kravitz.

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Toys “R” Us Debuts Exclusive Blaze and the Monster Machines Toy Line

Basic Plush ZegNow through the end of July, a new line of vehicles, die-cast, and plush from Fisher-Price, based on the hit preschool show, Blaze and the Monster Machines, is available at Toys “R” Us stores nationwide and at toysrus.com.

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SwimWays Partners with Retailers for National Learn to Swim Day

NationalLearntoSwimDay,LogoSwimways Corp.’s campaign for its fourth annual National Learn to Swim Day will take place during National Water Safety Month on May 16. Held on the third Saturday of May each year, National Learn to Swim Day provides the opportunity to raise awareness about the importance of water safety and teaching children how to swim as pools open across the U.S. for summer.

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Marvel Launches Exclusive Secret Wars: Armor Wars Comic at Toys “R” Us

Marvel LogoAs part of Toys “R” UsMarvel’s Avengers: The Age of Ultron retail program, customer will receive a complimentary Secret Wars: Armor Wars No. ½ comic with any Marvel purchase of $25 or more through Saturday, May 9, while supplies last.

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