China Toy Fair


Julius Jr. Gets Second Season on Nick Jr., New Toy Line

Julius JrNick Jr. has picked up Julius Jr. for a second season in the U.S. The animated preschool series by Saban Brands, inspired by the character created by Paul Frank, debuted on the network last September.

Nick Jr. will premiere new episodes of Julius Jr. beginning this Saturday. The show’s themes will be brought to life with a new toy line from Fisher-Price Inc., the global master toy licensee for the brand, which will include play sets, plush assortments, and role-play items. The toys will arrive at Toys “R” Us starting in mid-June with a full rollout at key retailers this fall.

Toys “R” Us Canada Honors Jakks Pacific for Cabbage Patch Kids Launch

JakksJakks Pacific was honored with the 2013 Product Launch of the Year award from Toys “R” Us Canada. Toys “R” Us recognized Jakks Pacific both for its overall business partnership, as well as the exceptional launch of the 30th anniversary of Cabbage Patch Kids last year.

toysrus“We accept this award with gratitude and look forward to continually growing our partnership with Toys “R” Us, as we bring innovative products to all children,” said Steve Morris, senior vice president of Jakks Pacific Canada.

For the anniversary, Jakks Pacific Canada and Toys “R” Us Canada appealed to multiple generations with a program that included media events, exclusive product offerings, and a 30th birthday celebration in select Toys “R” Us stores throughout Canada. The award marks the third consecutive year that Jakks has received an honor by the toy retailer.

Toys “R” Us Shows Support for Autism Awareness Month

toysrusAs part of its ongoing support of the special needs community and to commemorate Autism Awareness Month, the Toys “R” Us Children’s Fund has provided a $600,000 grant to Autism Speaks, a leading autism science and advocacy organization. The grant will support the charity’s research and advocacy efforts in the U.S. as it strives to provide resources for families affected by autism spectrum disorders.

Toys “R” Us will serve as the national sponsor of the organization’s Walk Now for Autism Speaks program, a year-long series of more than 100 walk events taking place in communities across North America that allows supporters to personally raise funds for Autism Speaks. In addition, Toys “R” Us and the Toys “R” Us Children’s Fund have collaborated with Autism Speaks and the not-for-profit National Lekotek Center to identify toys that can help kids with autism develop language, creativity, and social skills while playing with siblings and friends.

The list of Ten Toys That Speak to Autism is a special subset of the company’s Toys “R” Us Toy Guide for Differently-Abled Kids, and can be found in stores nationwide and online at Toysrus.com/DifferentlyAbled.

Since 2007, Toys “R” Us Inc., the Toys “R” Us Children’s Fund, and customer contributions together have provided Autism Speaks with nearly $19 million.

Discovery Communications, Fuzzy Frog Launch Augmented Reality Game

March19.SpiderAppDiscovery Communications, in partnership with app developer Fuzzy Frog, has created Real Scary Spiders, a game that allows users to interact with a pet spider through an augmented reality experience on an app. Players can collect, nurture, and raise spiders, and will eventually unlock new breeds and learn interesting facts through gameplay.

Users can transport their spiders onto a target image in the real world, such as the cover of a magazine or wall, which uses the app’s augmented reality feature. In addition, players can purchase the Animal Planet Web Blasting Tarantula exclusively at Toys “R” Us stores nationwide to activate an additional interconnected experience within the app.

The Animal Planet Real Scary Spiders app is available for free across all iOS and Android digital devices.

Famosa Introduces New Pinypon and Nenuco Products

PinyPonFamosa has created three new play sets for the spring season, all suitable for kids ages 3 and up. The Pinypon AquaPark Adventure features a working water slide, a jacuzzi that makes bubbles, and a lazy river ride with a wave maker and inner tubes. The set also comes with a rare curly haired PinyPon that changes color in the water. The AquaPark Adventure is available on amazon.com and in stores.

The Nenuco Bath Time play set includes a soft-bodied doll with fast dry material, specifically made for fun in the bathtub. It also comes with bath toys and an inner tube. The product is on sale nationwide, including at Toys “R” Us and amazon.com. The Nenuco Let’s Play School play set comes with a doll dressed in a school theme complete with lesson plans, a desk for the doll, and matching teacher and doll glasses. It is for sale at walmart.com, amazon.com, and both national chains and online.

Toys “R” Us Executives Outline TRU Transformation Strategy

toysrusToys “R” Us Inc. executives recently outlined a four-point strategy, entitled TRU Transformation, intended to improve the company’s operational performance. At presentations for investors, industry analysts, and the media this past Wednesday, Toys “R” Us chairman of the board and chief executive officer Antonio Urcelay and president Hank Mullany discussed priorities and actions intended to slow the company’s sales decline, stabilize cash flow, and improve EBITDA to effectively position the company to grow revenue and profits next year and beyond.

“As we look to the future, our strategy will establish a path to sustainable business growth, building upon the company’s unique strengths,” Urcelay said.

TRU Transformation will focus on four key priorities: [Read more...]

Jakks’ New Godzilla Makes a Big First Impression

Jakks.GodzillaJakks Pacific has released this image of its new, massive Godzilla figure measuring over 43 inches in length. Inspired by Warner Bros.‘ and Legendary Pictures’ upcoming Godzilla, the figure is now available at Toys “R” Us stores nationwide.

Radio Flyer Cyclone Provides Modern Take on Classic Kid-Powered Toy

Radio Flyer Inc., maker of the famous little red wagon and leading producer of wagons, tricycles, and three-wheel scooters in the U.S., has introduced the Cyclone for kids ages 3 to 7. It features giant 16-inch wheels that kids rotate with their arms to propel into 360-degree spins, quick forward sprints, and reverse rolls.

RADIO FLYER CYCLONEIn addition, the Radio Flyer Cyclone is enabled by a footrest, and features a sturdy rear caster wheel for added stability. It also has a steel frame, molded handgrips, and ergonomic seat. Check out the preview video below:

Available at Toys “R” Us, Cyclone can also be found on radioflyer.com.

Heidi Klum Hosts Baby Shower With Babies “R” Us, Operation Shower

Heidi Klum Hosts A Babies"R"Us Sponsored Operation Shower EventHeidi Klum, Babies “R” Us, and Operation Shower teamed up to shower 125 expectant military moms-to-be. The shower took place on March 4 at Universal Studios’ Globe Theatre in Los Angeles. The moms representing Navy and Marine bases throughout California received dozens of gifts including those from Klum’s Truly Scrumptious collection, which is available exclusively at Babies “R” Us and online. The attendees also participated in shower games and other activities.

Babies “R” Us will also partner with Operation Shower again this year to honor families of the U.S. armed forces to host baby showers for military wives. To kick off the third year of partnership, the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us Inc, will provide a $100,000 grant to Operation Shower. 

Toy Fair 2014 Shows Increase in Attendees, Double-Digit Rise in International Visitors

Last week’s American International Toy Fair in New York City drew nearly 26,500 toy professionals from 94 countries, and boasted a record-breaking 414,060 net square feet of exhibit space. According to the Toy Industry Association (TIA), Toy Fair 2014 also welcomed an 11 percent surge in international buyers, an 8 percent rise in exhibitors, and a 5 percent spike in overall attendees, bringing the total attendance to 26,493.

There was an estimated 1,153 exhibiting manufacturers, distributors, importers, and sales agents, and nearly 10,000 buyers from more than 5,000 retail outlets, including delegations from Amazon, Target, and Toys “R” Us. Members of top press outlets including Associated Press, The Wall Street Journal, Huffington Post, and The New York Times scouted top toy trends.

Next year’s Toy Fair has been scheduled for February 14 to 17, and will once again take place at the Jacob K. Javits Convention Center. Show information will be available in the coming months at www.ToyFairNY.com.