This summer, Kohl’s will sell children’s books from author and illustrator Salina Yoon as part of the Kohl’s Cares collection. The books and complementing accessories are priced at $5 each, with all of the profits benefiting kids’ health initiatives nationwide. The collection, which has raised almost $300 million to date, is available at all Kohl’s stores nationwide and Kohls.com now through the end of June. [Read more...]
Toys “R” Us Canada has hired 12-year-old Émile Burbidge from Saint-Bruno, Québec, as its new Chief Play Officer. As CPO, Burbidge will spend a year playing with and becoming an expert on the hottest new toys from Toys “R” Us and providing his recommendations to parents and gift-givers. [Read more...]
Marvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.
The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]
Amloid will celebrate its 100th anniversary this year.
In 1916, Amloid’s original visionaries first set up shop in a two-car garage across the road from a goat farm. The Albarelli family produced classic toys from the baby rattles they made before the Great Depression, to the first injection-molded sand pail produced in 1931.
With a new factory completed in 2009, Amloid has been progressively branching out to other toy categories. Ride-ons, play sets, and junior sports have become staples of Amloid, and its preschool construction category is growing with a focus on establishing a global brand presence with the introduction of Kids@Work.
The Toy Insider unwrapped its 10th annual holiday gift guide today, including expert picks for the hottest toys and kids’ tech items of the 2015 season. The guide is broken out into three lists: the Hot 20, Top Tech 12, and, new for 2015, STEM 10. With many options for boys and girls of all ages, these 42 items are expected to top kids’ wish lists and be hard to find or sold out by Christmas.
“This year’s hottest toys are not only going to ‘wow’ kids this holiday season, but also keep them engaged in hours of imaginary, mind-stimulating, and creative play well into 2016,” says Laurie Schacht, Toy Insider Mom and publisher of The Toy Insider. “This year, we also created a STEM 10 list in response to requests from parents who are looking for great playthings to reinforce important science, technology, engineering and mathematics skills.”
Click here to see the full guide!
Spin Master and DreamWorks Animation have entered into an exclusive licensing relationship, in which Spin Master will serve as the master toy licensee for the relaunch of the iconic preschool franchise, Noddy. Alongside the all-new TV series, Noddy, Toyland Detective, a wide range of toys including figures, playsets, vehicles, games, and more are slated to hit shelves in fall 2016.
Animal Planet Hatch ’Ems Dinosaurs are colorful dinosaurs that actually hatch out of their shells. Simply place the dinosaur eggs in a container of water, and within two days, the eggshells will slowly break. Once hatched, the dinosaur pet is to be kept in the water for up to three weeks for continued growth. The product line will also include Fun Fact Cards, providing information on each species of dinosaurs.
The U.S. Consumer Product Safety Commission (CPSC) will host an upcoming business training webinar to provide toy manufacturers, importers, and sellers with requirement updates for manufacturing safe and compliant toys in the U.S. and Canada. The webinar will take place on June 24 from 1:30 to 2:30 p.m.