Toy Boarders Snowboarder Series Releases for the Holidays

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Mindtwister USA will release AJ’s Toy Boarders Snowboarder Series 1 just in time for the Holidays. There are eight new Snowboarder poses in Snow Series 1 that emulate real snowboard tricks, including the popular Big Air and Railslide figures. Toy Snowboarders are hand designed and molded with attention to detail and style. Each individual Toy Snowboarders pack comes with 24 toy boarder riders; there’s three each of the eight different riders. Toy Snowboarders are recommended for kids ages 6 and up.

 

Hasbro Announces 2020 Sustainability Goals

Hasbro logoHasbro, Inc. has new environmental sustainability goals that the company aims to achieve by the end of 2020. Hasbro plans to further reduce the environmental impact of its global operations by minimizing waste, improving energy efficiency, reducing greenhouse gas (GHG) emissions, and conserving water at its owned and operated facilities. These new 2020 goals build on commitments the company set in 2008 that it achieved by end of 2012.

Hasbro’s end of 2020 sustainability goals for its owned/operated facilities include reducing waste to landfill by 50 percent from 2012 levels; reducing energy consumption by 25 percent from 2012 levels; reducing global Scope 1 and Scope 2 GHG emissions by 20 percent from 2012 levels; and reducing water consumption by 15 percent from 2012 levels.

In addition to these reduction goals, Hasbro continues to drive environmental improvements through its sustainable packaging initiatives, including reducing packaging material, eliminating PVC from packaging, increasing recycled content, and sourcing paper responsibly.

COMMENTARY: Doc McStuffins Means More for Girls than Barbie

DOCBAG14107289When I was a kid, my mom worried about my sister’s obsessive interest in Barbie dolls and various baby dolls—not that there is anything wrong with these little girl staples. I think she just wanted to make sure that Anna understood that there was more to look forward to than having babies, looking like Barbie, and finding her Ken. When we got a little older, we had a board game called Mystery Date, where the sole objective was to find your perfect cutie for a mystery date. Similar to this was Dream Phone, a game that revolved around calling every boy in the deck of playing cards until you found Mr. Right. Maybe, though, rock bottom was Mall Madness, a game in which the winner is the girl who finds the best sale at the mall. And our parents wonder why we were boy-crazed teenagers who most loved to frequent the mall, meanwhile our brother, Jesse, is attending medical school—I blame my parents.

McstuffinsThere’s a new toy that really got me thinking about this: Doc McStuffins Get Better Check-Up Center, from Just Play, based on the Doc McStuffins series, from Disney Junior. This center includes 10 pieces that will make kids wish they were in the medical field. It’s perfect for role play—this time as a doctor, not a boy-crazy professional shopper. The set includes Lambie, featured in Disney Junior’s Doc McStuffins series, and she will play patient to Doc McStuffins, activating sounds and phrases. There is a light-up x-ray machine, a movable scale, a growth chart, and a Band-Aid dispenser. This set could keep kids busy for hours, and it includes lights and sound for Doc McStuffins diagnosis. [Read more...]

COMMENTARY: Billy’s Got the Toddler Beat

As a 24 year-old, one would hope that it would take a fairly fascinating toy to really pique my interest. While it does take probably less than you would imagine (I am admittedly a kid at heart), there is one toddler plaything that I simply can’t get enough of—Billy Beats Dancing Piano. This musical DJ, from Mega Bloks, does it all. Billy is a too-cute-to-handle, dancing piano that is the culmination of all things enjoyed by toddlers. I know that if Billy had been around in my toddler hay-day, his batteries would have needed very frequent changing. My short attention span made it difficult to entertain me, and Billy Beats is four sources of entertainment in one—singing, music playing, dancing, and block building. Win, win, win, and win!

billybeatsHe has eight classic preschool songs in his repertoire, and he knows them all in three styles—with standard piano sounds, barnyard animal sounds, and a funky DJ-style. Kids can mix-and-match the sounds in the “Discover Music” mode. The “Dance Along” option makes Billy dance along as the song plays. The keys light up and Billy shakes his little piano booty. I think my favorite is the “Teach Me” setting. Billy Beats’ keys will light up in the order of the notes in the song. Toddler musicians can follow along, playing the song. If they make a mistake, Billy Beats lets out an adorable little giggle; if they get it right, he plays the song back for them—and of course adds a little jig.

Staying true to the Mega Bloks First Builders brand, Billy Beats is a construction toy that is fully compatible with all Mega Bloks First Builders blocks. They can be stored in the space under his red cap, and built up over his keys and on top of his head. Along with the included blocks, Billy Beats comes with stickers of sheet music that kids can play on his light-up keyboard.

For more commentary from Kara, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

COMMENTARY: Kids Need to Move It, Move It

Today, kids are swarmed with toys that enable them to experience every world of play possible without ever having to move. Play buttons are all that’s required, and while this is incredible for the mind, it leaves the next generation sedentary. Millions of toys are available for molding the brain, but what are kids doing for their bodies? I remember a time that my mom had to beg us to come inside because it was getting dark out, and nothing could keep me still for very long. In a world where touch screens have replaced backyard swings, remote controllers have replaced running, and headphones have replaced jump ropes, it’s so important to get kids up and moving.

YgliderYvolution’s objective phrase is “Life through motion,” and with the Y Fliker and the Y Glider, kids can do just that. These scooters combine an innovative, extremely mobile design to the classic wheeled toy. The Y Fliker is a three-wheeled scooter that will get kids up and active, and there is no kicking the pavement for movement anymore. Riders move their hips from side to side to take off and use their own body movement to keep going. The self-propelled scooter has performance-rated wheels that allow the free-style scooter to perform carving and drifting actions, so that kids will never lose interest. There’s also a hand brake for increased control. The Flikr comes in four styles for different age ranges, so there is three-wheeled mobile fun for everyone. The Y Glider is perfect for first-timers; it’s a kid-powered mini scooter with a “lean to steer” movement method for kids in the developmental stages. The Glider also helps develop balance and coordination skills—something I certainly could of used a lot more of as a kid. The Glider has soft rubber handgrips and features the same three-wheeled design as the Flikr, so youngsters will feel just like the big kids. This Glider does, however, have a wider deck for a more stable ride, PU casted wheels for durability, and an easy-touch, rear safety brake for quick stopping. [Read more...]

COMMENTARY: Adrenaline Lovers Welcome a New Razor Thrill Ride

Ali Kermani is no stranger to adrenaline. A thrill-junkie and lover of skate- and snowboards, he had landed a job inventing and demonstrating scooter tricks with Razor when Carlton Calvin, president of Razor, was in the crowd at a skateboard demo and immediately saw his skateboarding talent. While testing for Razor, Kermani came up with an idea for a product that was similar to a go-kart but had the capabilities of his skateboard, a drift cart. For years, he worked to perfect the product and finally partnered with Toys “R” Us to release the Razor Crazy Cart this week. This cart really does allow kids to drift and turn in any direction, and on a dime too!pTRU1-15815449reg

This new ride brings out the kid in me. I feel like I’m 10-years-old again, on my very first go-kart; only this time, I’m 24-years-old with a toy that revives the adrenaline I once felt. That is something! The Crazy Cart is a 100-percent electric vehicle that takes the visual shape and control layout of more traditional go-karts, but drives itself with a single front-wheel mounted electric motor. The Crazy Cart is built to drift with a drift bar that lets the cart pivot and spin in place for the tightest of turns. Razor calls it “the ultimate drifting machine.” [Read more...]

COMMENTARY: Keeping Babies Busy

It seems that I have passed the stage in life that requires bridesmaid dresses galore and into the phase where diapers and pacifiers are abundant. There was a two-year period when it seemed I received that special “We’re engaged” phone call every weekend; now it’s the weekday “We’re having a baby!” I cry after every single announcement—I tell you, there is just something about a baby that brings forth the waterworks in me. Three particularly close friends just welcomed their first children into the world, and my cousin did as well. In the last three months, three very close friends called with the exciting news that they are expecting. Being across the country is difficult when there are new babies to hold in Alabama! I’m missing baby showers, delivery rooms, and those sweet babies.

The distance brought on the decision that I’m going to make sure to be the cool “aunt” that sends toys, books, games, etc. all the way from New York City. And after meeting these precious babies for the first time, I only want to send more. I did, however, want to give gifts that will set me apart from all of the other adoring friends and family members, and luckily, my job in the toy industry gives me the inside scoop on the neatest and newest play things for babies. [Read more...]

Sanrio Expands Hello Kitty Brand

hello_kitty001Sanrio Inc. has inked multiple partnership deals to expand the Hello Kitty brand across toys, sporting goods, and infant accessories

Blip Toys will produce dolls, plush, novelty, and play sets, while Just Play and International Playthings will create plush and soft toys. Fashion Angels and Ohio Art focus on creativity with sketch portfolios, hair chox, tapefitti, Etch A Sketch, doodle sketch, and nano blocks. MMA International and Street Flyer are responsible for sporting goods such as tennis, volleyball, basketball, and soccer equipment, as well as active skates, skateboards, and pogosticks. Baby Trend will create infant gear such as car seats, strollers, play yards, and high chairs, while Aden and Anais provide blankets, bibs, hooded towels, and washcloth sets. Ginsey will create bath accessories.

The Hello Kitty brand will also expand to the digital and publishing category with LeapFrog  and Viz Media.

COMMENTARY: Help! Kids Should Know the Beatles Too

BEATLES1ddbf99abcd2b683fbad28c2186c2e36

The Fab Four: George, Ringo, Paul, and John

I was commuting to work yesterday, minding my own business, when I heard a teenager telling her friend that her strawberry-themed bracelet symbolized her favorite song “Strawberry Fields” by Twintapes. Now as a rule of thumb, I normally tune out every single thing that I hear on the subway, but this particular statement stopped me in my tracks. To say that I am an avid Beatles fan is like saying that the band was “a little popular.” I have obsessed over their music for as long as I can remember, and I will stop there because I could go on and on for days on the topic. The band changed my life and made me fall in love with rock ‘n roll at a very young age, and it breaks my heart to know that teenagers and kids are being robbed of the tunes that made me love music.

The Beatles Yellow Submarine, released in 1999

The Beatles Yellow Submarine, released in 1999

This Beatles-oblivious teenager could not possibly go on thinking that one of the greatest songs of all time was written and recorded by the Twintapes, and this problem should be addressed in the future—for all our sakes. Presently, I have seven girlfriends expecting babies and a brand-new nephew—I know, there is something in that Alabama water—so I feel that it’s my duty to make sure that they are brought up listening to “Come Together,” “Revolution,” “Hey Jude,” and “She Loves You.” I want them to recognize the phrase, “We all live in a yellow submarine,” and I want them to know who wrote “Strawberry Fields Forever.” I took it upon myself to find kid-appropriate methods of Beatles introduction. [Read more...]

COMMENTARY: Disney Princesses Evolve with the Modern Woman

Princess2Since Disney’s first princess, Snow White, made her debut in 1937, Disney’s “princess criteria” has continued to evolve with the conventions of each generation. The brand has received a lot of negative commentary on the overly feminine, submissive nature of all of its earliest princesses. I would argue, however, that Disney has done a phenomenal job of representing the women of each generation. In the 30s, 40s, and 50s, when Snow White, Cinderella, and Princess Aurora reigned supreme, but still appeared—I will admit—a bit overly “damsel in distress,” this was the average woman of the early 1900s. Like it or not, many women of this time married for security or relied on men to do things that they did not realize they were capable of doing. In our day and age, Cinderella would take a trip to Century 21 and find something much trendier than that glass slipper, Aurora would wake up and smell the coffee, and Belle would text her dad to come pick her up from Beast’s castle.

You’ll notice that Disney did very little else with princesses after a few damsel films; then, in 1989, Ariel the underwater princess, was introduced. Since then, the princess craze has taken over a little at a time. I find that it’s because there’s a princess for every girl and every personality. While our generation has seen many women take a stand against oppression and inequality, Disney’s representation of women has changed as well. The brand presented its first women of color, Pocahantas, Mulan, and now Tiana in The Princess and the Frog. Today’s princess is a do-it-yourself girl like Merida, from Brave, who refuses to marry her betrothed and faces her fair share of adversity with, well, bravery. Jasmine stands up to her father and says she will only marry for love; Ariel goes after her man instead of waiting on him. Many parents fear that little girls are consumed with this idea of being a “royal highness,” but I think it’s healthy for children, especially now with the recent additions, to see this representation of bravery, courage, class, and elegance. And let’s be fair: every girl loves to play dress-up, whether it’s Snow White, Mulan, or Merida. [Read more...]