WIT Introduces New Board and Advisory Members

LOGO1 copyWomen in Toys, Licensing & Entertainment (WIT) added two new members to its board of directors. Gena Lavallee, senior buyer at Toys “R “Us, and Brandi Pinsker, founder and CEO of Project Genius, were recently appointed to the board. Maura Regan, executive vice president at LIMA Licensing, was also appointed to WIT’s advisory board.

WIT also welcomed chairs in its Puerto Rico and France divisions. Tree House Kids vice president Johanna López-Falero was appointed to Puerto Rico, while 123 Conseil Director Christine Pagini and Bandai Country Manager Mathilde Dezalys were appointed in France.

Toys “R “Us Launches #GoRogue Events

toys-r-us-logo 2Star Wars fans can now preorder toys from Rouge One: A Star Wars Story at Toysrus.com in advance of their arrival in stores

To celebrate the release of the movie, Toys “R” Us stores will be transformed into Destination Star WarsRebel Bases at midnight on September 30, where customers can purchase limited edition toy collectibles. The collectibles that will be featured include Star Wars Force Band by Sphero, Rogue One: A Star Wars Story The Black Sergeant Jyn Erso from Hasbro, Rebel U-Wing Fighter Drone from Hasbroand Star Wars The Black Series Imperial Stormtrooper Electronic Voice Changer Helmet from Hasbro.

At the #RogueOne event, fans can enjoy free giveaways including a poster and a t-shirt and be the first to view the “Rogue One: A Star Wars Story”  feature shops at the front of all Toys “R” Us stores where Star Wars action figures, construction sets, and other memorabilia will be on display and available for purchase.

For more information about the Star Wars #RogueOne midnight opening events, visit Toysrus.com/DestinationStarWars.

Toys “R” Us Searches for President of Play

Toys R Us President of Play LogoToys “R” Us launched a nationwide hunt to fill the company’s newest job: President of Play. One kid between ages 9 to 13 will be selected to to spend a year playing with new toys and games and provide recommendations to parents and gift-givers. He or she will also serve as a Toys “R” Us spokesperson, sharing toy trends with online and promotional videos and attending events across the country. [Read more...]