New Lifestyle Hall to Open Its Doors at Spielwarenmesse 2015

SpielwarenmesseegSpielwarenmesse eG will introduce a new area of products dedicated to letting kids express themselves at next year’s toy fair. The new Lifestyles area will include a range of fashion and trend-related goods including clothing, accessories, and toys with a focus on letting children and young people develop their own style.

Companies in the new hall will exhibit items pertaining to fashion, home decoration, designer toys, stationary, fan and souvenir articles, and licensed products. During Spielwarenmesse next year, buyers and traders will find these products in the central entrance hall of the Nuremberg Exhibition Centre and online at www.spielwarenmesse.de/lifestyle.

New Exhibitor Center Moves to New Hall 3A for Spielwarenmesse 2014

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The New Exhibitor Center will move to the newly built hall 3A for next year’s Spielwarenmesse fair from January 29 to February 2,which marks the official opening of the new hall.

Approximately 60 national and international exhibitors who have never exhibited at Spielwarenmesse before present their products in the New Exhibitor Center every year. Here traders find new business contacts and product ideas for all toy segments in the shortest possible time.

The fair organizer Spielwarenmesse eG takes care of stand organization and planning and the relevant marketing of the first-time exhibitors in the New Exhibitor Center. Besides the complete stand equipment, the companies can take advantage of many marketing measures for highlighting their products.

More than 300 manufacturers from the total of around 2,700 exhibitors will exhibit for the first time at Spielwarenmesse 2014.

ASTRA Announces 2014 Marketplace & Academy Theme and Dates

ASTRA logoThe American Specialty Toy Retailing Association‘s (ASTRA) theme of its 2014 Marketplace & Academy is “Where play means business.” The event will take place in Phoenix from June 8 to 11.

“Our theme underscores that the specialty toy industry is serious about our business and serious about working together to maximize our success,” said Kathleen McHugh, president of ASTRA. “We are planning a fun and productive event that will help specialty toy and children’s products retailers have an extraordinary fourth quarter in 2014.”

With more than 1,400 members, ASTRA is the largest association for companies in the toy and children’s products arenas.

Licensing Expo, American International Toy Fair Announce Collaboration

licensingAdvanstar Licensing, organizers of Licensing Expo, and the Toy Industry Association Inc. (TIA), organizers of the American International Toy Fair, have announced a new collaboration to cross-promote attendance at their two complementary trade events next year.

Through this new alliance, Advanstar Licensing and TIA will introduce Licensing Expo exhibitors to current and emerging toy trends, and inform Toy Fair exhibitors of licensing issues and opportunities in emerging international markets. The collaboration will also provide cross-promotional opportunities via direct mail and electronic marketing, editorial content, and co-hosted seminars.

The American International Toy Fair will take place February 16 to 19 at New York City’s Jacob K. Javits Convention Center. Licensing Expo, which is sponsored by the International Licensing Industry Merchandisers’ Association, will take place June 17 to 19 at the Mandalay Bay Convention Center in Las Vegas.