Why Classic Play Is Here to Stay

Since we were kids, toys have long evolved from our Battleships sets and Pet Rocks. Now, as manufacturers dazzle us with all the newest gizmos, gadgets, and app-controlled toys—even Crayola has digital assets—it may seem like traditional play has lost all its charm. After all, why would a kid want to spend hours mulling over a Rubik’s Cube when there are Hatchimals and Fingerlings to be had? [Read more…]