Activision, Hasbro Igniting Home Gaming with Transformers: Rise of the Dark Spark

Transformers.RiseDarkSparkActivision Publishing Inc. and Hasbro Inc. are collaborating on Transformers: Rise of the Dark Spark, a video game complement to Paramount PicturesTransformers: Age of Extinction, which arrives in theaters in June. Players get to choose from more than 40 playable characters, derived from both movie director Michael Bay’s Transformers universe as well as the ever-popular Cybertron universe, as they battle over the Dark Spark. [Read more...]

Hasbro, Amazon Team Up Offers First Action Figure for Transformers: Age of Extinction

Feb3.TransformersHasbro and Amazon have partnered to offer the first official merchandise inspired by the movie Transformers: Age of Extinction. Amazon’s Transformers Headquarters Shop is now live on its website and features the first action figure available for purchase from Hasbro’s Transformers: Age of Extinction line.

The first product of the line is the Transformers First Edition Optimus Prime action figure. The figure converts from robot to vehicle and includes new metallic embellishes, rubber tires, and is styled in the way the character will look in the movie. The product is also No. 14 in the numbered line of Thrilling 30 action figures celebrating the 30th anniversary of the Transformers brand this year. It is available exclusively on amazon.com before the broader toy line becomes available in May. 

Disguise Renews Multi-Year Agreement with Hasbro

Hasbro.OptimusPrimeDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has renewed its licensing agreement with Hasbro to produce Halloween costumes and accessories based on top Hasbro brands. The new three-year agreement grants Disguise the rights to manufacture and distribute the Hasbro-branded items to all channels in the U.S. and Canada.

The agreement includes the rights to produce Halloween costumes based on the theatrical property Transformers: Age of Extinction, as well as classic Hasbro brands My Little Pony, Transformers, and Mr. Potato Head.