China Toy Fair


First Transformers Convention, in Shanghai, Comes to a Close

Hasbro, Inc.‘s Transformers Cybertron Con ends today in Shanghai, China. Part of the Shanghai World Expo, Hasbro took over part of the East Asia Exhibition Hall to give Asian fans their first official Transformers convention.

Attendees could walk through a historama of Transformers content, from the Generation 1 robots to the current Hunt for the Decepticons promotion. Exhibits included a 23-foot tall Bumblebee model; animation clips and production stills, some of which have never been seen by the public; a graffiti wall; fan contests; drawing classes; a demonstration of Activision‘s new Transformers video game; and more.

Information about the convention can be found here.