Sweet Suite 2016

Painting Lulu, Hasbro Team Up for Licensing Agreement

Painting LuluPainting Lulu has entered a multi-year licensing agreement with Hasbro, Inc to extend its product line to include My Little Pony, Transformers: Rescue Bots, and Tonka brands.

Painting Lulu is a paper-to-digital coloring pack that includes a paper coloring book, a digital crayon, and a free app. Kids draw on paper with regular crayons, scan the pages using the free app on any mobile device, and continue to decorate, correct, and share their creations digitally. Kids enjoy the feel of using real crayons, markers, paintbrushes, and erasers whether at home or on the go.

Hasbro Reports First Quarter Revenue and Operating Profit Growth

Hasbro logoToday, Hasbro Inc. reported first quarter financial results, including net revenues of $713.5 million, a 5 percent increase versus $679.5 million in the prior year. Revenues increased 14 percent, excluding a negative $62.6 million impact from foreign exchange.

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The Transformers Brand Transforms the Children’s Museum of Indianapolis into an Immersive Experience

Transformers,RobotsinDisguiseThe Children’s Museum of Indianapolis celebrates 30 years of Hasbro’s Transformers brand with Transformers Robots in Disguise, exhibiting between now and July 26.

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PlayDate Digital, Hasbro Launch Transformers Rescue Bots: Sky Forest Rescue App

The youngest of Transformers fans can enjoy the Transformers Rescue Bots: Sky Forest Rescue app from PlayDate Digital and Hasbro Inc. This mobile app puts beginner and emergent readers at the center of the story, working as rescue cadets in training to save Griffin Rock from nature gone wild.

Transformers Rescue Bots: Sky Forest Rescue is inspired by the animated series Transformers Rescue Bots by Hasbro Studios and airing on The Hub Network in the U.S.  The app is available on iOS devices.

Little, Brown and Hasbro To Launch Publishing Programs Based on My Little Pony, Transformers

Little, Brown Books for Young Readers has reached an agreement in principal for print and electronic rights in the U.S. and Canada, under license from Hasbro, Inc., for the My Little Pony brand. The publishing company will also extend its existing license for Transformers into next year. [Read more...]