Little, Brown Books for Young Readers and Hasbro Inc. have extended their agreement through 2018 to publish books based on the My Little Pony and Transformers franchises and have added Littlest Pet Shop to their publishing portfolio. [Read more...]
There’s the old saying, “Go big or stay home.” Well, at the recent Sweet Suite event that was part of this year’s Blogger Bash, a lot of toy companies gathered in New York City to show off their wares, and many of them brought big toys. And by big, I mean that if placed side-by-side the average action figure, doll, ride-on, etc., these toys easily dwarfed the competition.
Hasbro’s Special Edition Comic-Con International Toys Include Jem, My Little Pony, Transformers, and More
Hasbro Inc. is attending Comic-Con International in San Diego with special edition action figures and toys drawn from its popular brands and licenses. Along with items tied to movies, animated series, comics, and video games—such as My Little Pony: Friendship Is Magic and the classic Transformers cartoon—the toymaker is showing off licensed properties for Star Wars and Marvel.
The Transformers Brand Transforms the Children’s Museum of Indianapolis into an Immersive Experience
Billy Lagor (BL): We have significant promotional activity surrounding Chinese New Year. This consists of a substantial range of marketing activity to engage our shoppers and consumers, similar to what happens during the holiday season in the U.S., and development of unique products designed with a Chinese New Year theme or to meet specific Chinese New Year product expectations. See below for some examples from the past two years.