HoliDAY of Play 2015

COMMENTARY: Oversized Toys Are the New Big Thing

Teenage Mutant Ninja Turtle Leonardo, from Jakks Pacific

There’s the old saying, “Go big or stay home.” Well, at the recent Sweet Suite event that was part of this year’s Blogger Bash, a lot of toy companies gathered in New York City to show off their wares, and many of them brought big toys. And by big, I mean that if placed side-by-side the average action figure, doll, ride-on, etc., these toys easily dwarfed the competition.

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Hasbro Reports Second Quarter Financial Results

Hasbro-logo-jpgOn Monday, Hasbro Inc. reported financial results for the second quarter. Net revenues for the second quarter decreased 4 percent to $797.7 million versus $829.3 million last year. Excluding a negative $71.5 million impact from foreign exchange, net revenues increased 5 percent.

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Machinima and Hasbro Collaborate on All-New Online Transformers Series

Hasbro logoThrough an agreement between Hasbro and Machinima, a new Transformers series will be brought to life on the many2many programming service. The series, set in the middle of The Combiner Wars, will introduce new lore and characters to the Transformers franchise.

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Hasbro’s Special Edition Comic-Con International Toys Include Jem, My Little Pony, Transformers, and More

JEM_SDCC_Doll_OOP4Hasbro Inc. is attending Comic-Con International in San Diego with special edition action figures and toys drawn from its popular brands and licenses. Along with items tied to movies, animated series, comics, and video games—such as My Little Pony: Friendship Is Magic and the classic Transformers cartoon—the toymaker is showing off licensed properties for Star Wars and Marvel.

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Free Comic Book Day Scheduled for May 2

On May 2, Free Comic Book Day (FCBD) will be celebrated at comic book specialty shops across the U.S., Canada, and worldwide. More than 5.6 million comic books will be given away for free to anyone who goes to one of the 2,300 participating comic book shops.

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Hasbro Reports First Quarter Revenue and Operating Profit Growth

Hasbro logoToday, Hasbro Inc. reported first quarter financial results, including net revenues of $713.5 million, a 5 percent increase versus $679.5 million in the prior year. Revenues increased 14 percent, excluding a negative $62.6 million impact from foreign exchange.

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The Transformers Brand Transforms the Children’s Museum of Indianapolis into an Immersive Experience

Transformers,RobotsinDisguiseThe Children’s Museum of Indianapolis celebrates 30 years of Hasbro’s Transformers brand with Transformers Robots in Disguise, exhibiting between now and July 26.

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Q&A with Billy Lagor, Senior Vice President and General Manager, Asia-Pacific at Hasbro

Billy LagorThe Toy Book (TTB): What kind of marketing promotions are going on in the region in anticipation of Chinese New Year?

Billy Lagor (BL): We have significant promotional activity surrounding Chinese New Year. This consists of a substantial range of marketing activity to engage our shoppers and consumers, similar to what happens during the holiday season in the U.S., and development of unique products designed with a Chinese New Year theme or to meet specific Chinese New Year product expectations. See below for some examples from the past two years.
Microsoft Word - HASBRO AND THE CHINESE MARKET - Billy interview

 

 

 

 

 

 

 

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Q&A with Eric Nyman, Senior Vice President of Global Brand Strategy and Marketing at Hasbro

EricNymanThe Toy Book (TTB): How do you utilize consumer feedback in product development?

Eric Nyman (EN): Hasbro puts our consumers at the center of everything we do, and we’ve seen a tremendous amount of change in the way kids and families play today. Therefore, we conduct extensive research and are in constant conversation with our consumers to better understand their wants and needs and make sure we are delivering the world’s best play experiences. Over the last several years, Hasbro’s marketing team in conjunction with our consumer insights team has talked to tens of thousands of kids of all ages through research and in our three Fun Labs around the world. [Read more...]

Q&A with Eva Lorenz, Category Leader, Amazon Toys & Games

Eva Lorenz, AmazonThe Toy Book (TTB): How are you engaging consumers to drive sales?

Eva Lorenz (EL): Amazon customers, particularly busy parents, appreciate having the ability to shop on their own time and from the comfort of their own home or while on-the-go using a mobile device. They also love having access to the largest selection of products and all the information they needcomprehensive product details, high-resolution images, video content, and customer reviews–to make informed purchasing decisions. We consistently deliver on these promises to customers, which has earned their trust and keeps them coming back to shop on Amazon. [Read more...]