The Transformers brand partnered with Mashable House at South by Southwest Interactive to spread the word about the spring launch of Transformers: Earth Wars. The mobile game is a real-time strategy combat game, which fans can pre-register for now and receive a free character when the game launches. The week also marked the official launch of OptimusPrime’s Snapchat (handle: optimusprime). [Read more...]
There’s the old saying, “Go big or stay home.” Well, at the recent Sweet Suite event that was part of this year’s Blogger Bash, a lot of toy companies gathered in New York City to show off their wares, and many of them brought big toys. And by big, I mean that if placed side-by-side the average action figure, doll, ride-on, etc., these toys easily dwarfed the competition.
Hasbro’s Special Edition Comic-Con International Toys Include Jem, My Little Pony, Transformers, and More
Hasbro Inc. is attending Comic-Con International in San Diego with special edition action figures and toys drawn from its popular brands and licenses. Along with items tied to movies, animated series, comics, and video games—such as My Little Pony: Friendship Is Magic and the classic Transformers cartoon—the toymaker is showing off licensed properties for Star Wars and Marvel.