On Monday, Hasbro Inc. reported financial results for the second quarter. Net revenues for the second quarter decreased 4 percent to $797.7 million versus $829.3 million last year. Excluding a negative $71.5 million impact from foreign exchange, net revenues increased 5 percent.
Hasbro’s Special Edition Comic-Con International Toys Include Jem, My Little Pony, Transformers, and More
Hasbro Inc. is attending Comic-Con International in San Diego with special edition action figures and toys drawn from its popular brands and licenses. Along with items tied to movies, animated series, comics, and video games—such as My Little Pony: Friendship Is Magic and the classic Transformers cartoon—the toymaker is showing off licensed properties for Star Wars and Marvel.
The Transformers Brand Transforms the Children’s Museum of Indianapolis into an Immersive Experience
Billy Lagor (BL): We have significant promotional activity surrounding Chinese New Year. This consists of a substantial range of marketing activity to engage our shoppers and consumers, similar to what happens during the holiday season in the U.S., and development of unique products designed with a Chinese New Year theme or to meet specific Chinese New Year product expectations. See below for some examples from the past two years.
Eric Nyman (EN): Hasbro puts our consumers at the center of everything we do, and we’ve seen a tremendous amount of change in the way kids and families play today. Therefore, we conduct extensive research and are in constant conversation with our consumers to better understand their wants and needs and make sure we are delivering the world’s best play experiences. Over the last several years, Hasbro’s marketing team in conjunction with our consumer insights team has talked to tens of thousands of kids of all ages through research and in our three Fun Labs around the world. [Read more...]
Eva Lorenz (EL): Amazon customers, particularly busy parents, appreciate having the ability to shop on their own time and from the comfort of their own home or while on-the-go using a mobile device. They also love having access to the largest selection of products and all the information they need–comprehensive product details, high-resolution images, video content, and customer reviews–to make informed purchasing decisions. We consistently deliver on these promises to customers, which has earned their trust and keeps them coming back to shop on Amazon. [Read more...]