Sweet Suite 2016

National Toy Hall of Fame Reveals Finalists

Strong website

The 12 finalists for induction into Strong’s National Toy Hall of Fame in Rochester, New York are bubble wrap, Care Bears, Clue, coloring books, Dungeons & Dragons, Fisher-Price Little People, Nerf, pinball, Rock ‘Em Sock ‘Em Robots, swing, Transformers, and Uno. Only two to three finalists will join other toys in the hall and sit alongside past inductees such as Barbie, Monopoly, Star Wars action figures, and Mr. Potato Head. [Read more...]

Hasbro, Blackflip Studios, and Space Ape Games Launch Transformers: Earth War

Hasbro Inc., Backflip Studios, and Space Ape Games released Transformers: Earth Wars a real-time combat strategy mobile game featuring iconic characters from the Transformers universe. The game pairs authentic Transformers storytelling with fast-paced gameplay, 3-D animation, and multiple characters with diverse abilities.

Inspired by Hasbro’s Transformers Generations Prime Wars trilogy, Transformers: Earth Wars players must choose to fight with Optimus Prime and the Autobots or Megatron and the Decepticons in a battle to decide the fate of planet Earth.

The game also features storytellers and voice actors from the Transformers franchise, including dialogue by Simon Furman; voice acting by Peter Cullen, the original voice of Optimus Prime; and Frank Welker, the original voice of Megatron.

The game is available for free download on iOS and Android devices worldwide, except in China and Japan.

Hasbro, Sony Release Transformers-Inspired Album

Hasbro Studios ImageHasbro Studios and Sony Music Entertainment released Transformers Roll Out, an alternative-rock tribute to the Transformers franchise. [Read more...]

Transformers Takes Over SXSWi Mashable House to Launch New Mobile Game

BumblebeeThe Transformers brand partnered with Mashable House at South by Southwest Interactive to spread the word about the spring launch of Transformers: Earth Wars. The mobile game is a real-time strategy combat game, which fans can pre-register for now and receive a free character when the game launches. The week also marked the official launch of OptimusPrime’s Snapchat (handle: optimusprime). [Read more...]

Little, Brown Books, Hasbro Extend Partnership

37893-1Little, Brown Books for Young Readers and Hasbro Inc. have extended their agreement through 2018 to publish books based on the My Little Pony and Transformers franchises and have added Littlest Pet Shop to their publishing portfolio. [Read more...]

Hasbro’s Transformers: Robots in Disguise Returns to Cartoon Network for Season 2

HasbroTransformers

Hasbro Studios

The kids television series Transformers: Robots in Disguise will return in Q1 this year for a second season on Cartoon Network in the U.S.  [Read more...]

COMMENTARY: Oversized Toys Are the New Big Thing

Teenage Mutant Ninja Turtle Leonardo, from Jakks Pacific

There’s the old saying, “Go big or stay home.” Well, at the recent Sweet Suite event that was part of this year’s Blogger Bash, a lot of toy companies gathered in New York City to show off their wares, and many of them brought big toys. And by big, I mean that if placed side-by-side the average action figure, doll, ride-on, etc., these toys easily dwarfed the competition.

[Read more...]

Hasbro Reports Second Quarter Financial Results

Hasbro-logo-jpgOn Monday, Hasbro Inc. reported financial results for the second quarter. Net revenues for the second quarter decreased 4 percent to $797.7 million versus $829.3 million last year. Excluding a negative $71.5 million impact from foreign exchange, net revenues increased 5 percent.

[Read more...]

Machinima and Hasbro Collaborate on All-New Online Transformers Series

Hasbro logoThrough an agreement between Hasbro and Machinima, a new Transformers series will be brought to life on the many2many programming service. The series, set in the middle of The Combiner Wars, will introduce new lore and characters to the Transformers franchise.

[Read more...]

Hasbro’s Special Edition Comic-Con International Toys Include Jem, My Little Pony, Transformers, and More

JEM_SDCC_Doll_OOP4Hasbro Inc. is attending Comic-Con International in San Diego with special edition action figures and toys drawn from its popular brands and licenses. Along with items tied to movies, animated series, comics, and video games—such as My Little Pony: Friendship Is Magic and the classic Transformers cartoon—the toymaker is showing off licensed properties for Star Wars and Marvel.

[Read more...]