China Toy Fair


Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Her Universe to Release Transformers Fashion Line

HerUniverse.TransformersclothingHer Universe has announced that it will collaborate with Hasbro to create an all-female fashion line based on the Transformers universe.

Fans of Transformers products will now be able to purchase dresses, fashion and athletic tops, tanks, and leggings featuring popular characters such as Optimus Prime, Bumblebee, and the Dinobots. The clothing line will be available in the U.S. and Canada at retailers such as Hot Topic and online at heruniverse.com.

Ashley Eckstein, who launched Her Universe with The Araca Group in 2010, wanted to create a line that appeals to female viewers because this demographic is often overlooked in the Transformers product lineup.

Exclusive Pics from 2014 Licensing Expo

Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.

Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]

PlayDate Digital, Hasbro Launch Transformers Rescue Bots: Sky Forest Rescue App

The youngest of Transformers fans can enjoy the Transformers Rescue Bots: Sky Forest Rescue app from PlayDate Digital and Hasbro Inc. This mobile app puts beginner and emergent readers at the center of the story, working as rescue cadets in training to save Griffin Rock from nature gone wild.

Transformers Rescue Bots: Sky Forest Rescue is inspired by the animated series Transformers Rescue Bots by Hasbro Studios and airing on The Hub Network in the U.S.  The app is available on iOS devices.

Transformers: Age of Extinction Mobile Game Available Now for iPhone, iPad, and iPod Touch

June19 transformers imageDeNA and Hasbro, Inc.’s Transformers: Age Of Extinction – The Official Mobile Game, based on Hasbro’s toy brand and the Paramount Pictures film, Transformers: Age of Extinction, is now available exclusively on the App Store for iPhone, iPad, and iPod touch, bringing the blockbuster action to mobile devices. This fast-paced combat runner game immerses players in the Transformers universe as they help the Autobots defeat their Decepticon enemies.

The game is coming to Google Play for Android devices soon. Players can pre-register to be notified when the game is available on Android here.

Universal Studios Launches the Transformers Fan Experience

Universal Studios Hollywood TRANSFORMERSThe first Transformers Fan Experience takes place today at Universal Studios Hollywood as an extension to the official “BotCon” Transformers Collectors’ Convention. The exhibit will feature the new Optimus Prime movie vehicle, a panel discussion with Hasbro insiders, a performance by Stan Bush, and after-hours to the award-winning attraction Transformers: The Ride-3D

Rovio and Hasbro to Mash Up Transformers and Angry Birds

AngryBirdsTransformersRovio Entertainment and Hasbro Inc. are bringing together two of the world’s biggest entertainment brands and their fans through Angry Birds Transformers, to be brought to life in multiple forms, including a mobile game, consumer licensed goods, and a product line from Hasbro.

Later this year, Hasbro will introduce a product line featuring Telepods technology, which will enable fans to teleport their favorite Angry Birds Transformers characters into the game and gain unique powers. The Angry Birds Transformers franchise follows successful collaborations between Hasbro and Rovio, including the Angry Birds Star Wars and Angry Birds Go! product lines, as well as the upcoming Angry Birds Stella Telepods line, which will be available in September.

This year, the companies announced an expanded licensing agreement making Hasbro the premier toy and game licensee. More Angry Birds Transformers products and content will be revealed throughout the next few weeks.

Toy State Acquires Nikko and Nikko Entertainment

ToyState.logoToy State has secured the worldwide rights to Nikko by acquiring the consolidated operations of its Japan and Hong Kong offices. Toy State has also acquired Nikko Entertainment BV, the European arm of the company’s R/C toy category.

Nikko manufactures R/C toys, from custom vehicles, boats, and flying items to an array of preschool R/C toys. These toys are marketed through licensing partnerships with global automakers, as well as brands such as Transformers, Hello Kitty, Fast & Furious, and Angry Birds.

The acquisition expands Toy State’s presence to Amsterdam and Japan, as well as in Hong Kong, the location of its current headquarters. The acquisition will also serve as a platform for the company’s continued expansion into Europe. Toy State’s U.S. office is located in Boston.

Cybertron Monday Kicks Off Transformers: Age of Extinction Toy Line

CybertronMonday.TransformerspanelToday isn’t just any old Monday, but Cybertron Monday, a global event tied to the upcoming blockbuster, Transformers: Age of Extinction from Paramount Pictures. Cybertron Monday marks the launch of an all-new action figure line from Hasbro Inc., as well as licensed products based on the feature film, through participating online retailers including Amazon, Target, Toys “R” Us, Walmart, and Kmart. Fans can visit www.CybertronMonday.com for more information on where products will be available.

Hasbro’s Transformers Official Movie App, available now for download on iTunes and Google Play, features galleries stocked with movie and toy photography and videos, character bios, as well as the ability to engage in weekly app “missions.” Fans can also view exclusive Transformers: Age of Extinction cast interviews. As the film’s release date approaches, the app will be updated to include movie ticket purchasing, augmented reality features, new photography and videos, and the ability for users to build their own Transformers Construct-bot figure.

Activision, Hasbro Igniting Home Gaming with Transformers: Rise of the Dark Spark

Transformers.RiseDarkSparkActivision Publishing Inc. and Hasbro Inc. are collaborating on Transformers: Rise of the Dark Spark, a video game complement to Paramount PicturesTransformers: Age of Extinction, which arrives in theaters in June. Players get to choose from more than 40 playable characters, derived from both movie director Michael Bay’s Transformers universe as well as the ever-popular Cybertron universe, as they battle over the Dark Spark. [Read more...]