Hasbro, DMG Entertainment Launching Transformers Digital Experience Centers

DMG Entertainment AR VR Experience CentersHasbro and Dan Mintz’s DMG Entertainment are launching interactive Transformers digital simulation experience centers.

The centers will feature up-close interactions with Transformers characters, virtual and augmented reality technology, interactive environments, and activities that feature various forms of the latest digital technologies.

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Hasbro Opens Ticket Sales for HASCON

hasconHasbro opened ticket sales for its first HASCON FANmily event. Single day and three-day tickets and VIP packages are now available for purchase worldwide.

Appearances and meet and greets featured at the event so far include Transformers films produce Lorenzo Di Bonaventura, Stan Lee, original Transformers voices Peter Cullen and Frank Welker, “Chewbacca Mom,” and more. [Read more...]

Hasbro, TOMY Unveil Transformers Masterpiece Movie Series Figure Line

C08930620_630509586127_detail_17-300x295Hasbro and TOMY co-created a Transformers Masterpiece Movie Series, a line of figures based on Michael Bay’s series of Transformers films. The line was unveiled at the Beijing and Guangzhou Midnight Sales Event and commemorates the 10th anniversary of Michael Bay’s Transformers movies.

The first figure for release will be the Optimus Prime MPM-4 Figure, designed after the character’s appearance in the 2007 film, Transformers. It can transform from truck to robot and comes with a variety of battle accessories.

The fifth installment of the franchise, Transformers: The Last Knight, premieres this summer.

Rubie’s Pet Shop Boutique, Hasbro Partner for Transformers and My Little Pony Costumes

RubiesHasbroRubie’s Pet Shop Boutique partnered with Hasbro Inc. to launch pet costumes inspired by Transformers and My Little Pony.  Both brands will debut movies later this year.  [Read more...]

National Toy Hall of Fame Reveals Finalists

Strong website

The 12 finalists for induction into Strong’s National Toy Hall of Fame in Rochester, New York are bubble wrap, Care Bears, Clue, coloring books, Dungeons & Dragons, Fisher-Price Little People, Nerf, pinball, Rock ‘Em Sock ‘Em Robots, swing, Transformers, and Uno. Only two to three finalists will join other toys in the hall and sit alongside past inductees such as Barbie, Monopoly, Star Wars action figures, and Mr. Potato Head. [Read more...]

Hasbro, Blackflip Studios, and Space Ape Games Launch Transformers: Earth War

Hasbro Inc., Backflip Studios, and Space Ape Games released Transformers: Earth Wars a real-time combat strategy mobile game featuring iconic characters from the Transformers universe. The game pairs authentic Transformers storytelling with fast-paced gameplay, 3-D animation, and multiple characters with diverse abilities.

Inspired by Hasbro’s Transformers Generations Prime Wars trilogy, Transformers: Earth Wars players must choose to fight with Optimus Prime and the Autobots or Megatron and the Decepticons in a battle to decide the fate of planet Earth.

The game also features storytellers and voice actors from the Transformers franchise, including dialogue by Simon Furman; voice acting by Peter Cullen, the original voice of Optimus Prime; and Frank Welker, the original voice of Megatron.

The game is available for free download on iOS and Android devices worldwide, except in China and Japan.

Hasbro, Sony Release Transformers-Inspired Album

Hasbro Studios ImageHasbro Studios and Sony Music Entertainment released Transformers Roll Out, an alternative-rock tribute to the Transformers franchise. [Read more...]

Transformers Takes Over SXSWi Mashable House to Launch New Mobile Game

BumblebeeThe Transformers brand partnered with Mashable House at South by Southwest Interactive to spread the word about the spring launch of Transformers: Earth Wars. The mobile game is a real-time strategy combat game, which fans can pre-register for now and receive a free character when the game launches. The week also marked the official launch of OptimusPrime’s Snapchat (handle: optimusprime). [Read more...]

Little, Brown Books, Hasbro Extend Partnership

37893-1Little, Brown Books for Young Readers and Hasbro Inc. have extended their agreement through 2018 to publish books based on the My Little Pony and Transformers franchises and have added Littlest Pet Shop to their publishing portfolio. [Read more...]

Hasbro’s Transformers: Robots in Disguise Returns to Cartoon Network for Season 2

HasbroTransformers

Hasbro Studios

The kids television series Transformers: Robots in Disguise will return in Q1 this year for a second season on Cartoon Network in the U.S.  [Read more...]