Hasbro, Linkin Park Release Special Edition Transformers Action Figure

soundwave1_1024x1024In celebration of the Transformers’ 30th anniversary, Hasbro Inc. and rock band Linkin Park have collaborated to create a special edition Linkin Park Soundwave Transformers action figure, available at the SURU store in Los Angeles to mark the brand’s first celebrity-designed Transformers figure in history.

Given the name ‘Generation 1’ or ‘G1’, the fan-favorite, Soundwave Transformer, now features a gold deco treatment and is packaged in a unique cassette tape-inspired box. The band, who has provided songs for three Transformers movies, chose this particular Transformer for its ‘retro-appeal’ and because in the original animated ’80s series, Soundwave converts into a tape deck, has cassette tapes as minions, and battles the Autobots with blasts of sounds, according to Joe Hahn of Linkin Park who grew up as a fan and collector of the brand.

SURU will be the exclusive retailer for this special edition action figure at the SURU store in Los Angeles and online at www.suru-la.com through October 3. To keep up with more news for the Transformers’ 30th anniversary, check out its Facebook.

 

COMMENTARY: Kids Getting Older Younger—Or Younger Older?

Everyone always talks about how kids are getting older younger. Kids as young as 8 years old are swapping their Barbie dolls and Transformers for iPods and tablets—but this isn’t the case for everyone. There are big kids everywhere, and toys have a funny little habit of bringing an adult’s inner-child giggling wildly to the surface.

Nostalgia is a huge trend in toys today—classic properties such as The Smurfs, Teenage Mutant Ninja Turtles, and Pac-Man have resurfaced and are engaging a whole new generation. Traditional toys, such as Hasbro’s Easy Bake Oven, Kahootz’s Spirograph, and POOF-Slinky’s Slinky, all still appeal to young kids the same way they did decades ago. However, adults and older kids will find just as much fun in new products primarily targeted toward youngsters, too.

RainbowLoom.Butterfly Blossom braceletThis weekend, I was loomed. A family friend’s daughter, Karli, had her wrist covered in the colorful rubber bracelets that are a product of Rainbow Loom, from Choon’s Designs. A huge craze among kids, I was enamored by the bracelets and begged her to teach me how to make one. She did, and of course, hers came out better. I’ve been staring at it on my wrist every day since she made it for me, and I was extremely tempted to purchase my own loom when I went into a Michael’s craft store and saw the enormous display (but I thought to myself: “You’re 23 years old, Marissa! Taking home product samples is one thing, but you cannot justify BUYING a toy!”).

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Shout! Factory Partners with Hasbro Studios for Animated Series

shoutShout! Factory and Hasbro Studios have announced a new distribution agreement to bring a library of nine animated adventure movie and pop culture TV hits to the home entertainment marketplace in the U.S and Canada.

This multi-year, multi-property alliance provides Shout! Factory exclusive rights to My Little Pony animated family adventures My Little Pony: The Princess PromenadeMy Little Pony: A Very Minty ChristmasMy Little Pony: Runaway RainbowMy Little Pony: Dancing in the Clouds, and My Little Pony: Friends are Never Far Away. The deal also includes TV properties Transformers Animated (2007-2009 TV series), Transformers: Armada (2002 TV series), Transformers: Energon (2004 TV series), and Transformers: Cybertron (2005 TV series).

Hasbro Rolls Out New Toys for Transformers’ 30th Anniversary

Weaponizers Talking BumblebeeHasbro is celebrating the upcoming 30th anniversary of the Transformers brand with new toy lines, including the first Construct-Bots in the Transformers Prime Beast Hunters style, and Transformers Generations toys that celebrate different incarnations of the Transformers brand from throughout its 30-year history.

Other new toys include the first 10 items in the Thrilling 30, a set of 30 limited-edition toys, available at various locations worldwide, that celebrate the 30th anniversary. The first talking Bumblebee toy for Transformers Prime, Transformers Weaponizers Bumblebee, was also debuted. The unveiling of the toy coincided with the first time Bumblebee talked in an episode of Transformers Prime Beasthunters.

At Comic-Con, the Transformers team revealed the winner of the Fan Built Bot poll, which asked fans to help create a new Transformers character. The winner is a black and red female Autobot jet named Windblade.

Hasbro Showcases Pop-Culture Brands at Comic-Con

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Hasbro returns to Comic-Con International in San Diego to showcase its pop-culture brands, including TransformersMy Little PonyKre-O, and G.I. Joe, as well as licensed toy lines for Angry Birds Star WarsMarvelStar Wars, and Star Trek. Hasbro will celebrate its popular brands and characters with a lineup of panels, autograph sessions, special edition toys, giveaways, and more.

Fans will also be able to experience the Telepods platform, a fully-integrated play experience for the mobile generation that “teleports” physical characters into digital gaming and app experiences. The Telepods line will be released this fall, and will be fully integrated into the new Angry Birds Star Wars II app, from Rovio Entertainment and Lucasfilm. The Telepods line uses new technology to allow kids to play in two ways—in the physical space, and through integration into top-tier apps. [Read more...]

Universal Studios Launches Transformers 3-D Ride

UNIVERSAL ORLANDO RESORT TRANSFORMERSUniversal Orlando debuts the grand opening of Transformers: The Ride-3D at Universal Studios Florida. The new attraction is based on the popular Transformers film series and was created along with director Michael Bay. Riders are recruited for a high-tech, good versus evil battle in which they must save Earth. Riders join film characters Optimus Prime and the Autobots as they fight Megatron and the Decepticons to the end.

Transformers: The Ride-3D was created under license from Hasbro, Inc. The attraction was built at Universal Studios Florida in one year—the fastest build time in Universal history. The fourth Transformers film is scheduled to be released in June of next year.

Hasbro Invites Fans to Help Create New Bot

final_AUTOBOT[1]For the first time, the Hasbro, Inc. Transformers brand is inviting fans of all ages worldwide to help create a new Transformers character that will be forever added to the Transformers world. In anticipation of the brand’s 30th anniversary next year, the “Fan Built Bot” Poll kicks off today, and will run through May 5 on Transformers.com/vote. Hasbro invites fans to vote daily to shape this new Transformers character. The new character will be made into an action figure featured in the “Thrilling 30” line of toys to celebrate the anniversary.

Votes will determine everything from being an Autobot or Decepticon to its vehicle or other mode, color, and personality.  Also, to keep with the theme of the fans being the ones who really shape and create this new Transformers character, Hasbro will also give fans a say in the naming of the new character. More details on the naming will be announced soon.

The results of the poll will be announced by Hasbro at this year’s Comic-Con International in San Diego, as part of the official kick-off to Hasbro’s Transformers “Thrilling 30” anniversary celebration. Kids and fans will be able to purchase the “Fan Built Bot” character as a toy and will see the new character appear in official Transformers comic books.

For further information visit the official polling page at Transformers.com/vote as well as the Transformers Facebook page at Facebook.com/Transformers.

Vandor Adds Transformers, My Little Pony, Curious George, and Ford

Vandor, a licensed consumer goods leader, has obtained new licenses to create products for the Transformers, My Little Pony, Curious George, and Ford Motor Company brands.

Vandor also expect items from a new line of collapsible water bottles to be some of the year’s hottest sellers. The most popular designs include characters from Star Wars, Hello Kitty, and My Little Pony.

Vandor will offer Transformers large shopper totes, collapsible water bottles, ceramic mugs, acrylic cups with straws, and tin totes; My Little Pony collapsible water bottles, large shopper totea, ceramic mugs, tin totes, and acrylic cups with straws; Curious George large shopper totes, collapsible water bottles, ceramic mugs, tin totes, acrylic cups with straws, and wooden wall clocks; and Ford Motor Company acrylic travel cups, plastic travel mugs, a set of four glasses, ceramic shot glasses, and ceramic mugs with the traditional Ford and Built Ford Tough logos.

All of Vandor’s new products will be on display at major gift markets and industry shows throughout the year. A catalog is available by calling (800) 755-5966 or by emailing sales@vandorproducts.com.

Little, Brown and Hasbro To Launch Publishing Programs Based on My Little Pony, Transformers

Little, Brown Books for Young Readers has reached an agreement in principal for print and electronic rights in the U.S. and Canada, under license from Hasbro, Inc., for the My Little Pony brand. The publishing company will also extend its existing license for Transformers into next year. [Read more...]

Blockbuster Mega-Attraction “Transformers: The Ride – 3-D” Coming To Universal Orlando Resort Next Summer

Universal Orlando Resort announced that its next blockbuster attraction will be Transformers: The Ride – 3-D. The ride, created under license from Hasbro, Inc., and based on its Transformers brand, will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida next summer.

Universal worked closely with Michael Bay, the director of the Transformers film series and the ride’s creative consultant, to create an authentic experience that brings the non-stop action of the films to life. The attraction combines the larger-than-life Transformers characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3-D technology, and special effects to place riders right in the middle of an epic battle between good and evil.

For more information about Transformers: The Ride – 3-D, visit www.prepareforbattle.com. Check out the video below for a message from Optimus Prime, leader of the Autobots.