China Toy Fair


Vandor Adds Transformers, My Little Pony, Curious George, and Ford

Vandor, a licensed consumer goods leader, has obtained new licenses to create products for the Transformers, My Little Pony, Curious George, and Ford Motor Company brands.

Vandor also expect items from a new line of collapsible water bottles to be some of the year’s hottest sellers. The most popular designs include characters from Star Wars, Hello Kitty, and My Little Pony.

Vandor will offer Transformers large shopper totes, collapsible water bottles, ceramic mugs, acrylic cups with straws, and tin totes; My Little Pony collapsible water bottles, large shopper totea, ceramic mugs, tin totes, and acrylic cups with straws; Curious George large shopper totes, collapsible water bottles, ceramic mugs, tin totes, acrylic cups with straws, and wooden wall clocks; and Ford Motor Company acrylic travel cups, plastic travel mugs, a set of four glasses, ceramic shot glasses, and ceramic mugs with the traditional Ford and Built Ford Tough logos.

All of Vandor’s new products will be on display at major gift markets and industry shows throughout the year. A catalog is available by calling (800) 755-5966 or by emailing sales@vandorproducts.com.

Little, Brown and Hasbro To Launch Publishing Programs Based on My Little Pony, Transformers

Little, Brown Books for Young Readers has reached an agreement in principal for print and electronic rights in the U.S. and Canada, under license from Hasbro, Inc., for the My Little Pony brand. The publishing company will also extend its existing license for Transformers into next year. [Read more...]

Blockbuster Mega-Attraction “Transformers: The Ride – 3-D” Coming To Universal Orlando Resort Next Summer

Universal Orlando Resort announced that its next blockbuster attraction will be Transformers: The Ride – 3-D. The ride, created under license from Hasbro, Inc., and based on its Transformers brand, will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida next summer.

Universal worked closely with Michael Bay, the director of the Transformers film series and the ride’s creative consultant, to create an authentic experience that brings the non-stop action of the films to life. The attraction combines the larger-than-life Transformers characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3-D technology, and special effects to place riders right in the middle of an epic battle between good and evil.

For more information about Transformers: The Ride – 3-D, visit www.prepareforbattle.com. Check out the video below for a message from Optimus Prime, leader of the Autobots.

Kids’ Hit Cartoon Series Comes To Life With Transformers Prime Video Game

The battle to protect mankind from the evil Decepticons rages on in the Transformers Prime video game from Activision Publishing, Inc.

Created for kids and based on the animated television show produced by Hasbro Studios seen in more than 170 countries and airing on The Hub television network in the U.S., Transformers Prime allows fans to take on the roles of Optimus Prime, Bumblebee, Arcee, Autobot Ratchet and Bulkhead as they fight through heroic battles against the Decepticons all around the world. Players will engage in brawler-style combat and diverse driving sequences in order to save Earth from the sinister Megatron and his new secret weapon, Thunderwing.

Transformers Prime is available now for Nintendo‘s Wii system, and the Nintendo 3DS and Nintendo DS hand-held systems, and will be a day-one launch title for Nintendo’s new Wii U system launching on November 18.

For more information and exclusive updates, fans can visit www.TransformersPrimeTheGame.com.

Hasbro Reveals New Transformers Line at New York Comic Con

You know the Autobots. You know the Decepticons. But now, there’s a new breed of alien robot in town: the Predacons.

Thursday afternoon, hundred of fans sat in a crowded conference room in the Jacob K. Javits Center at New York Comic Con 2012 as Hasbro rolled out the latest line of Transformers toys: The Beast Hunters.

The Beast Hunters will be the touchstone for the Transformers brand next year, driven by Transformers Prime, the animated series produced by Hasbro Studios. The show airs on The Hub television network in the U.S. and is viewed by fans in more than 170 countries around the world. [Read more...]

Stern Pinball Introduces New Pinball Entertainment for the Home

Stern Pinball, Inc., under license from Hasbro, introduces Transformers Pin. The pinball entertainment for the home features art, music, speech, and sound effects from the blockbuster, Transformers. Stern engineered the pinball entertainment with flippers, slingshots, pop bumpers, a tempered play field glass, and the traditional pinball plunger. Players can enjoy battles between Optimus Prime and the villain, Megatron, and includes other characters such as Autobot and Decepticon.

The Transformers Pin is available for the U.S. on Amazon.com through December 31. It is also available for purchase in Canada exclusively on The Playdium Store and Cineplex Starburst, Inc., websites.

Top 20 Chosen by Children’s Museum Visitors and Fans

The results are in and more than 20,000 Children’s Museum of Indianapolis online visitors and fans have voted for their favorite toys from the last century. It is all part of the “100 Toys (& their Stories) that Define Our Childhood” interactive in which the museum asked people to choose the top 20 toys to represent the last 100 years. This list of 20 iconic toys includes: G.I. Joe, Transformers, Lego Toys, Barbie, View-Master, Bicycle, Play-Doh, Crayons, Cabbage Patch Kids, Monopoly, Etch a Sketch, Spirograph, Hot Wheels, Candy Land, Lincoln Logs, Raggedy Ann, Little Golden Books, Mr. Potato Head, Roller Skates, and Silly Putty.

The public is once again invited to vote for their favorites among the top 20 to rank the toys, which will ultimately determine the Gold, Silver, and Bronze winners.

Voting to determine the final order for the top 20 runs through Sept. 7, and results will be announced to the public on September 11. To view the top 20 list of toys, vote, and share your own toy story, visit The Children’s Museum of Indianapolis online at www.childrensmuseum.org/100toys.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Transformers Battle is En Route to Mobile Devices

DeNA and Mobage revealed the first details regarding Transformers Battle, a card-battle game on mobile devices where players collect and create a team of powerful Transformers and battle their friends. Transformers Battle is the first game out of an exclusive three-year agreement between DeNA and Hasbro to develop and publish mobile games based on the Transformers franchise.

Additional features players will experience in Transformers Battle includes Defend or Mine the World, Explore New Lands, An Army of Cards, Fusion, Battle Your Friends and Foes, New Transformers Every Day, and World Events. A series of new art from Transformers Battle, as also been developed, and is downloadable via the following link: https://www.yousendit.com/download/TEhYRE91dzhGR0dwSHNUQw.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Hasbro Enters Deal for Transformers Mobile Games

DeNA Co., Ltd., and Hasbro have entered into an exclusive three-year agreement to develop and publish mobile games based on the Transformers franchise. The first Transformers game from DeNA will be released on the Mobage social gaming platform for iOS and Android mobile devices worldwide, with the exception of Japan, later this year.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

“Transformers: Fall of Cybertron” Release Date is Nudged Forward

Transformers: Fall of Cybertron has earned an early release date thanks to popular demand. The game, which will launch for Xbox 360, PS3, and PC, will hit stores on August 21.

Players fight through both sides of the Transformers’ most epic battles, culminating in the exodus from their home planet. Players can also engage in head-to-head matches between Autobot and Decepticon, after creating their own characters with some of the most in-depth customization ever seen in a Transformers video game.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.