The first Transformers Fan Experience takes place today at Universal Studios Hollywood as an extension to the official “BotCon” Transformers Collectors’ Convention. The exhibit will feature the new Optimus Prime movie vehicle, a panel discussion with Hasbro insiders, a performance by Stan Bush, and after-hours to the award-winning attraction Transformers: The Ride-3D.
Rovio Entertainment and Hasbro Inc. are bringing together two of the world’s biggest entertainment brands and their fans through Angry Birds Transformers, to be brought to life in multiple forms, including a mobile game, consumer licensed goods, and a product line from Hasbro.
Later this year, Hasbro will introduce a product line featuring Telepods technology, which will enable fans to teleport their favorite Angry Birds Transformers characters into the game and gain unique powers. The Angry Birds Transformers franchise follows successful collaborations between Hasbro and Rovio, including the Angry Birds Star Wars and Angry Birds Go! product lines, as well as the upcoming Angry Birds Stella Telepods line, which will be available in September.
This year, the companies announced an expanded licensing agreement making Hasbro the premier toy and game licensee. More Angry Birds Transformers products and content will be revealed throughout the next few weeks.
Toy State has secured the worldwide rights to Nikko by acquiring the consolidated operations of its Japan and Hong Kong offices. Toy State has also acquired Nikko Entertainment BV, the European arm of the company’s R/C toy category.
Nikko manufactures R/C toys, from custom vehicles, boats, and flying items to an array of preschool R/C toys. These toys are marketed through licensing partnerships with global automakers, as well as brands such as Transformers, Hello Kitty, Fast & Furious, and Angry Birds.
The acquisition expands Toy State’s presence to Amsterdam and Japan, as well as in Hong Kong, the location of its current headquarters. The acquisition will also serve as a platform for the company’s continued expansion into Europe. Toy State’s U.S. office is located in Boston.
Today isn’t just any old Monday, but Cybertron Monday, a global event tied to the upcoming blockbuster, Transformers: Age of Extinction from Paramount Pictures. Cybertron Monday marks the launch of an all-new action figure line from Hasbro Inc., as well as licensed products based on the feature film, through participating online retailers including Amazon, Target, Toys “R” Us, Walmart, and Kmart. Fans can visit www.CybertronMonday.com for more information on where products will be available.
Hasbro’s Transformers Official Movie App, available now for download on iTunes and Google Play, features galleries stocked with movie and toy photography and videos, character bios, as well as the ability to engage in weekly app “missions.” Fans can also view exclusive Transformers: Age of Extinction cast interviews. As the film’s release date approaches, the app will be updated to include movie ticket purchasing, augmented reality features, new photography and videos, and the ability for users to build their own Transformers Construct-bot figure.
Activision Publishing Inc. and Hasbro Inc. are collaborating on Transformers: Rise of the Dark Spark, a video game complement to Paramount Pictures‘ Transformers: Age of Extinction, which arrives in theaters in June. Players get to choose from more than 40 playable characters, derived from both movie director Michael Bay’s Transformers universe as well as the ever-popular Cybertron universe, as they battle over the Dark Spark. [Read more...]
Hasbro and Amazon have partnered to offer the first official merchandise inspired by the movie Transformers: Age of Extinction. Amazon’s Transformers Headquarters Shop is now live on its website and features the first action figure available for purchase from Hasbro’s Transformers: Age of Extinction line.
The first product of the line is the Transformers First Edition Optimus Prime action figure. The figure converts from robot to vehicle and includes new metallic embellishes, rubber tires, and is styled in the way the character will look in the movie. The product is also No. 14 in the numbered line of Thrilling 30 action figures celebrating the 30th anniversary of the Transformers brand this year. It is available exclusively on amazon.com before the broader toy line becomes available in May.
Disguise Inc., the Halloween costume division of Jakks Pacific Inc., has renewed its licensing agreement with Hasbro to produce Halloween costumes and accessories based on top Hasbro brands. The new three-year agreement grants Disguise the rights to manufacture and distribute the Hasbro-branded items to all channels in the U.S. and Canada.
The agreement includes the rights to produce Halloween costumes based on the theatrical property Transformers: Age of Extinction, as well as classic Hasbro brands My Little Pony, Transformers, and Mr. Potato Head.
Shout! Factory and Hasbro Studios have announced a new distribution agreement to bring a library of nine animated adventure movie and pop culture TV hits to the home entertainment marketplace in the U.S and Canada.
This multi-year, multi-property alliance provides Shout! Factory exclusive rights to My Little Pony animated family adventures My Little Pony: The Princess Promenade, My Little Pony: A Very Minty Christmas, My Little Pony: Runaway Rainbow, My Little Pony: Dancing in the Clouds, and My Little Pony: Friends are Never Far Away. The deal also includes TV properties Transformers Animated (2007-2009 TV series), Transformers: Armada (2002 TV series), Transformers: Energon (2004 TV series), and Transformers: Cybertron (2005 TV series).