China Toy Fair


Shout! Factory Partners with Hasbro Studios for Animated Series

shoutShout! Factory and Hasbro Studios have announced a new distribution agreement to bring a library of nine animated adventure movie and pop culture TV hits to the home entertainment marketplace in the U.S and Canada.

This multi-year, multi-property alliance provides Shout! Factory exclusive rights to My Little Pony animated family adventures My Little Pony: The Princess PromenadeMy Little Pony: A Very Minty ChristmasMy Little Pony: Runaway RainbowMy Little Pony: Dancing in the Clouds, and My Little Pony: Friends are Never Far Away. The deal also includes TV properties Transformers Animated (2007-2009 TV series), Transformers: Armada (2002 TV series), Transformers: Energon (2004 TV series), and Transformers: Cybertron (2005 TV series).

Hasbro Rolls Out New Toys for Transformers’ 30th Anniversary

Weaponizers Talking BumblebeeHasbro is celebrating the upcoming 30th anniversary of the Transformers brand with new toy lines, including the first Construct-Bots in the Transformers Prime Beast Hunters style, and Transformers Generations toys that celebrate different incarnations of the Transformers brand from throughout its 30-year history.

Other new toys include the first 10 items in the Thrilling 30, a set of 30 limited-edition toys, available at various locations worldwide, that celebrate the 30th anniversary. The first talking Bumblebee toy for Transformers Prime, Transformers Weaponizers Bumblebee, was also debuted. The unveiling of the toy coincided with the first time Bumblebee talked in an episode of Transformers Prime Beasthunters.

At Comic-Con, the Transformers team revealed the winner of the Fan Built Bot poll, which asked fans to help create a new Transformers character. The winner is a black and red female Autobot jet named Windblade.

Hasbro Showcases Pop-Culture Brands at Comic-Con

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Hasbro returns to Comic-Con International in San Diego to showcase its pop-culture brands, including TransformersMy Little PonyKre-O, and G.I. Joe, as well as licensed toy lines for Angry Birds Star WarsMarvelStar Wars, and Star Trek. Hasbro will celebrate its popular brands and characters with a lineup of panels, autograph sessions, special edition toys, giveaways, and more.

Fans will also be able to experience the Telepods platform, a fully-integrated play experience for the mobile generation that “teleports” physical characters into digital gaming and app experiences. The Telepods line will be released this fall, and will be fully integrated into the new Angry Birds Star Wars II app, from Rovio Entertainment and Lucasfilm. The Telepods line uses new technology to allow kids to play in two ways—in the physical space, and through integration into top-tier apps. [Read more...]

Universal Studios Launches Transformers 3-D Ride

UNIVERSAL ORLANDO RESORT TRANSFORMERSUniversal Orlando debuts the grand opening of Transformers: The Ride-3D at Universal Studios Florida. The new attraction is based on the popular Transformers film series and was created along with director Michael Bay. Riders are recruited for a high-tech, good versus evil battle in which they must save Earth. Riders join film characters Optimus Prime and the Autobots as they fight Megatron and the Decepticons to the end.

Transformers: The Ride-3D was created under license from Hasbro, Inc. The attraction was built at Universal Studios Florida in one year—the fastest build time in Universal history. The fourth Transformers film is scheduled to be released in June of next year.

Hasbro Invites Fans to Help Create New Bot

final_AUTOBOT[1]For the first time, the Hasbro, Inc. Transformers brand is inviting fans of all ages worldwide to help create a new Transformers character that will be forever added to the Transformers world. In anticipation of the brand’s 30th anniversary next year, the “Fan Built Bot” Poll kicks off today, and will run through May 5 on Transformers.com/vote. Hasbro invites fans to vote daily to shape this new Transformers character. The new character will be made into an action figure featured in the “Thrilling 30” line of toys to celebrate the anniversary.

Votes will determine everything from being an Autobot or Decepticon to its vehicle or other mode, color, and personality.  Also, to keep with the theme of the fans being the ones who really shape and create this new Transformers character, Hasbro will also give fans a say in the naming of the new character. More details on the naming will be announced soon.

The results of the poll will be announced by Hasbro at this year’s Comic-Con International in San Diego, as part of the official kick-off to Hasbro’s Transformers “Thrilling 30” anniversary celebration. Kids and fans will be able to purchase the “Fan Built Bot” character as a toy and will see the new character appear in official Transformers comic books.

For further information visit the official polling page at Transformers.com/vote as well as the Transformers Facebook page at Facebook.com/Transformers.

Vandor Adds Transformers, My Little Pony, Curious George, and Ford

Vandor, a licensed consumer goods leader, has obtained new licenses to create products for the Transformers, My Little Pony, Curious George, and Ford Motor Company brands.

Vandor also expect items from a new line of collapsible water bottles to be some of the year’s hottest sellers. The most popular designs include characters from Star Wars, Hello Kitty, and My Little Pony.

Vandor will offer Transformers large shopper totes, collapsible water bottles, ceramic mugs, acrylic cups with straws, and tin totes; My Little Pony collapsible water bottles, large shopper totea, ceramic mugs, tin totes, and acrylic cups with straws; Curious George large shopper totes, collapsible water bottles, ceramic mugs, tin totes, acrylic cups with straws, and wooden wall clocks; and Ford Motor Company acrylic travel cups, plastic travel mugs, a set of four glasses, ceramic shot glasses, and ceramic mugs with the traditional Ford and Built Ford Tough logos.

All of Vandor’s new products will be on display at major gift markets and industry shows throughout the year. A catalog is available by calling (800) 755-5966 or by emailing sales@vandorproducts.com.

Little, Brown and Hasbro To Launch Publishing Programs Based on My Little Pony, Transformers

Little, Brown Books for Young Readers has reached an agreement in principal for print and electronic rights in the U.S. and Canada, under license from Hasbro, Inc., for the My Little Pony brand. The publishing company will also extend its existing license for Transformers into next year. [Read more...]

Blockbuster Mega-Attraction “Transformers: The Ride – 3-D” Coming To Universal Orlando Resort Next Summer

Universal Orlando Resort announced that its next blockbuster attraction will be Transformers: The Ride – 3-D. The ride, created under license from Hasbro, Inc., and based on its Transformers brand, will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida next summer.

Universal worked closely with Michael Bay, the director of the Transformers film series and the ride’s creative consultant, to create an authentic experience that brings the non-stop action of the films to life. The attraction combines the larger-than-life Transformers characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3-D technology, and special effects to place riders right in the middle of an epic battle between good and evil.

For more information about Transformers: The Ride – 3-D, visit www.prepareforbattle.com. Check out the video below for a message from Optimus Prime, leader of the Autobots.

Kids’ Hit Cartoon Series Comes To Life With Transformers Prime Video Game

The battle to protect mankind from the evil Decepticons rages on in the Transformers Prime video game from Activision Publishing, Inc.

Created for kids and based on the animated television show produced by Hasbro Studios seen in more than 170 countries and airing on The Hub television network in the U.S., Transformers Prime allows fans to take on the roles of Optimus Prime, Bumblebee, Arcee, Autobot Ratchet and Bulkhead as they fight through heroic battles against the Decepticons all around the world. Players will engage in brawler-style combat and diverse driving sequences in order to save Earth from the sinister Megatron and his new secret weapon, Thunderwing.

Transformers Prime is available now for Nintendo‘s Wii system, and the Nintendo 3DS and Nintendo DS hand-held systems, and will be a day-one launch title for Nintendo’s new Wii U system launching on November 18.

For more information and exclusive updates, fans can visit www.TransformersPrimeTheGame.com.

Hasbro Reveals New Transformers Line at New York Comic Con

You know the Autobots. You know the Decepticons. But now, there’s a new breed of alien robot in town: the Predacons.

Thursday afternoon, hundred of fans sat in a crowded conference room in the Jacob K. Javits Center at New York Comic Con 2012 as Hasbro rolled out the latest line of Transformers toys: The Beast Hunters.

The Beast Hunters will be the touchstone for the Transformers brand next year, driven by Transformers Prime, the animated series produced by Hasbro Studios. The show airs on The Hub television network in the U.S. and is viewed by fans in more than 170 countries around the world. [Read more...]