China Toy Fair


Kaboom! Secures Branded Retail Space Across Canada

Oct21.OctonautsDVDCollectionkaboom! Entertainment has secured dedicated retail space across all of Canada’s 125 Target branches for its Treehouse Presents releases. The exclusive spaces will launch November 5 and will host releases coming through the Treehouse Presents DVD label, jointly created by Corus and Phase 4 Films.

Brands, including OctonautsMy Big Big Friend, Franklin & Friends, Toopy & Binoo, Chuggington, and The Bernstain Bears will be included in Target’s first line of exclusive Movie Night packaging, and kaboom! will be creating downloadable activities, recipes, and games for each release.

Classic Media Names Licensees for Guess with Jess

Classic Media announced preschool toy manufacturer Fisher-Price, home entertainment distributor Nelvana Enterprises’ Treehouse Presents, and The Licensing Shop, Inc. as anchors of the consumer products program for its new CGI-animated preschool television series, Guess with Jess.

Master toy partner Fisher-Price will debut the Guess with Jess line in Canada in fall 2011, Treehouse Presents will distribute Guess with Jess on DVD, and The Licensing Shop has been named licensing representative to oversee the brand in Canada.