At Spielwarenmesse 2014 the new TrendGallery will debut upcoming trends and product novelties in Hall 3A. Product displays are given a platform next to presentations and guided tours. From Wednesday to Sunday during the Toy Fair, the trend experts Reyne Rice (U.S.) and Dr. Maria Costa (Spain) will detail the individual trend segments and introduce new products. Exhibitors will also be presenting campaigns live.
For an overview of the global toy trends, Spielwarenmesse eG has created an international TrendCommittee. These trends scouts report on the latest trends from the industry from all around the world. As a preview on Spielwarenmesse 2014, the international TrendCommittee has already spotted four trends:
- Fit4Life: Toys that Promote Life Skills: Through practical methods such as gardening, sewing, handicrafts, cooking and pretending to be doctors, these toys impart important skills and prepare children for life.
- Retromania: Retro Toys and Retro Licences: Toys and heroes that grown-ups know from their own childhood are experiencing a revival. The new retro toys are often equipped with plenty of smart features.
- Mini is King: Mini Toy Versions: This development presents particular challenges in respect of products, and games in particular. More often than not, they have to be scaled down to accommodate a growing demand for mobility and transportability
- TechToys: Technology Teams up with Tradition: Traditional games and digital domains are producing game combinations which appeal to the young and old.