C2C Studios

DreamWorks Animation Signs Multiple Licensees for Trolls

Trolls_Logo_RGBsml-copy-e1452111554270DreamWorks Animation has signed with multiple licensees across all categories for its new animation Trolls. Hasbro has been signed for action figures, plush, and games; Random House Children’s Books will offer storybooks and coloring cooks; Hallmark will produce greeting cards and gift bags; Franco Manufacturing Co., Inc will launch bedding and bath products; and Trends International LLC has been signed as a publishing partner and will makes posters, calendars, and stickers. Other licensees include H.I.S. International, Editorial Planeta, Ravensburger, Clementoni, and Procos.

DreamWorks Animation’s Trolls will debut globally this October. The movie tells the story of Princess Poppy (Anna Kendrick) who must enlist the help of Branch (Justin Timberlake) to rescue her friends.

Trends International Launches Tape Works Line

Trends International LLC will launch its exclusive line of decorative tape within its paper craft product category. Tape Works, is causing quite a stir among retailers. Each roll is 50 feet long and can decorate nearly anything, including scrapbook pages, gift packages and bags, cards, school supplies, lockers, and frames. Users can also write on it and layer it to personalize projects. Look now for non-licensed patterns, including mustaches, leopard print, and cupcakes. Licensed titles will follow in March and April.

The Tape Works program includes licenses such as Disney Fairies, Marvel’s Spider-Man, and Warner BrothersThe Big Bang Theory.

Expanding the Tape Works line, as well as launching other products, including new Sandylion paper craft stickers, remains a high priority for the company.