China Toy Fair


Joester Loria Group Brokers Deals for The World of Eric Carle

The World of Eric Carle has renewed its license with master toy partner Kids Preferred for an additional four years in a deal brokered by The Joester Loria Group.

Kids Preferred has been a partner for more than 7 years with successful programs consisting of plush, plastic, and wood developmental toys in retail accounts including Babies “R” Us, Buy Buy Baby, Kohl’s, Sears, and Barnes & Noble. Kids Preferred continues to develop a wide range of innovative toys that encourage early developmental skills and playful learning for infants and toddlers. New introductions and expanded retail programs this year will include the following Target, Kohl’s, and Babies “R” Us. [Read more...]

Moose Enterprise Secures Australian Distribution Rights for Hedbanz

Moose Enterprise has secured the Australian distribution rights for the children’s game Hedbanz. From Trends International, the game has sold millions of units worldwide and is the newest edition to Moose’s cache of games.

Based on a classic play pattern, Hedbanz is the goofy quick-question game of “What Am I?” Players wear a picture card in their headband and then quickly ask questions to figure out what they are. When they figure it out, they get rid of a chip. The first player to get rid of all three of their chips wins. The game is intended for two to six players.

Fox Consumer Products Announces Glee Merchandising Program

Twentieth Century Fox Consumer Products has announced the launch of a merchandising program for the Fox television series Glee. Merchandising plans have been announced for interactive products, apparel and accessories, publishing, electronics and games, and bedding and beauty.

Fox Consumer Products has partnered with Konami Digital Entertainment to produce Karaoke Revolution Glee, which will be release for the Wii this fall. “Gleeks” will be able to sing along with performances from the first season.

Little, Brown Books for Young Readers will release a series of Glee original novels, along with a deluxe gift book. C&D Visionary, Inc., will release stickers, patches, magnets, and temporary tattoos in the U.S. and Canada. Other licensees include Trends International, LLC for bookmarks and posters; P.C. Woo, Inc. for holiday gift sets; Sky High International for branded pens, planners, and other school supplies; and Hallmark for a line of greeting cards.

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Fox to Expand Avatar Product Lineup Following Film’s Success

Following the success of James Cameron’s Avatar, Fox Consumer Products plans to expand its merchandising opportunities for the franchise.

With more than 125 licensed products manufactured during the film’s release in four main categories (video games, publishing, toys, and apparel), Fox hopes to expand the number in the fall with back-to-school and other seasonal products. Fox also plans on expanding the Avatar brand to encompass bedding, board games, social expressions, and costumes. Current partners include Rubie’s, Abrams, MEGA Brands, JLA Home, and Trends International.

Avatar is the highest grossing film of all time, with approximately $2.7 billion in worldwide ticket sales, and is also the best-selling DVD and Blu-ray with around 20 million copies purchased in the first three weeks. Its retail sales total approximately $153 million.