China Toy Fair


DreamWorks Teams Up with Hasbro for Two Franchises

dreamworks_animation_logo_1Hasbro, Inc. and DreamWorks Animation have entered into an agreement to create toys and games inspired by DreamWorks Animation’s B.O.O.: Bureau of Otherworldly Operations and Trolls properties. Through this deal, Hasbro will unveil franchise-inspired product lines across major toy categories, with theatrical releases supporting B.O.O. and Trolls arriving in theaters in 2015 and 2016, respectively.Hasbro_logo_new 3.20.28 PM

B.O.O.: Bureau of Otherworldly Operations is the classified agency you’ve never heard of and certainly never seen. Dedicated to protecting the Universe from evil hauntings, the agents of B.O.O. have a secret weapon: they are ghosts themselves. When B.O.O. faces its biggest threat yet—an uber-villain with a ghastly plan—top agent Jackson Moss (Seth Rogen) and his wacky partner Watts (Melissa McCarthy) team up for the job.

DreamWorks Animation also recently announced the acquisition of the Trolls franchise. The Trolls experienced a resurgence in the 1990s, and in 2003, the Toy Industry Association named Trolls on its list of One Hundred of the Century’s Most Treasured Toys.

Creatures of Delight Fuse Fangs and Fun

There is a softer side to all kinds of fictitious creatures: from Yetis, aliens, and trolls, to dragons, human-devouring plants, and purple dinosaurs.

Tom Kopian, artist and creator behind Creatures of Delight, a line of specialty, handcrafted monster toys, works with a small team and his 11-year partner, Stewart Buffaloe, to make one-of-a-kind creatures using a variety of molds and his patented latex-fiber blend material.

Large Feed Me Creature

The creatures are a combination of creepy and cute and appeal to a broad demographic. Though the line is composed mostly of traditionally scary, fictional monsters, their vibrant color palettes and bright-white smiles make them appeal to girls as much as boys. “I think essentially the toys are gender neutral. They are rough and tough monsters, so it can be a boy thing, but girls like some of the cuter pieces like Snarl, Floyd, and the Grudges. It is not definitively a boy or girl thing,” Kopian explains. [Read more...]

Dark Horse Deluxe Offers a Unique Take on the Good Luck Trolls

The Good Luck Troll was originally created in 1959 by Danish fisherman and woodcutter Thomas Dam. At various times since the early 1960s, Trolls have been a top-selling toy, building a seldom-achieved brand equity. Dam Things, which holds all rights to the works of Thomas Dam, is in the process of launching a complete slate of merchandise activities and products for the Good Luck Trolls. Dark Horse Comics has been granted the license for a collectibles program. The line will consist of 15 different trolls, some of which are rare, sold in mystery box assortments.

Dark Horse felt the Good Luck Troll would be a natural fit in the designer vinyl and specialty retail arena, and has created Trolls with unique variations of color and surface treatments. The product development was closely supervised by Dam Things and its brand manager Dannie Festa of Festa Entertainment, including a trip from Denmark to the West Coast prototyping facility to assess and approve the works in progress.

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