Disney Infinity Stands Out with Toy Box Mode

Disney Interactive has released the first video focused entirely on the Disney Infinity Toy Box mode, a play feature that allows every player to combine Disney and Pixar‘s most popular characters and worlds to create one-of-a-kind Disney experiences.

In the Toy Box mode, players can build their own adventures and worlds featuring hundreds of characters, vehicles, items, and environments, including Scrooge McDuck’s money pit, a Tron Recognizer, the Dumbo flying elephant ride, and Stitch’s Surfboard. Players can also use the logic editor to create any kind of game or experience, such as action adventures, obstacle courses, capture-the-flag, tower defense, car races—even re-create some of their favorite classic arcade games.

Check out the trailer below!

Disney Strives to Target Boys

Andy Mooney, chairman of Disney Consumer Products (DCP), last week announced DCP’s new goal to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys’ merchandise playing a prominent role.

DCP’s core strategy is to focus on newer properties targeting the boys’ market, including Marvel franchises, TRON, and the Disney Channel and Disney XD series Phineas and Ferb.

The upcoming release of Cars 2 in June 2011 will be supported with cross-company initiatives that are expected to exceed Toy Story 3 retail sell-in. Cars Toons, the series of shorts airing on Disney Channel, has provided fresh merchandising themes for incremental retail programs globally.
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