American Girl Debuts Custom Dolls

American Girl - Create Your Own Dolls

For the first time in American Girl history, kids can customize their own Truly Me doll from head to toe. Using the new online tool, kids can create their own designs with the options of face molds, skin tones and freckles, eye and hair colors, hair textures, new cuts and styles, and additional features such as earrings, hearing aids, glasses, braces, and more. [Read more...]

American Girl Opens Its Doors in Mexico with El Palacio De Hierro

AmericanGirl,MexicoboutiquesAmerican Girl is opening its first-ever American Girl shop-in-shop boutiques in Mexico with El Palacio de Hierro, the country’s largest and best-established high-end retailer. Located at El Palacio de Hierro Interlomas and Perisur locations, the new boutiques range in size from 1,500 to 2,000 square feet. Opening on July 4, they mark the second international retail presence for American Girl.

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American Girl Unveils Truly Me Doll Line

AmericanGirlTrulyMeAmerican Girl has re-branded its line of contemporary 18-inch dolls and accessories, clothing, and exclusive play-based content as Truly Me. Formerly known as My American Girl, Truly Me lets kids create a one-of-a-kind doll through a variety of personalized options, including 40 different combinations of eye color, hair color and style, and skin color, as well as an array of outfits and accessories.

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