China Toy Fair


Turkish Strawberry Shortcake Talent Contest Concludes

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has announced the successful conclusion of its recent Strawberry Shortcake singing competition for girls in Turkey. AGP partnered with Max Licensing, its international licensing agent for the brand, known as Strawberry Shortcake Çilek Kiz in Turkey, to launch the Strawberry Shortcake “Çilek Kiz Talent Contest.”

The contest asked fans to submit videos of themselves singing the popular Strawberry Shortcake songs “We are all Stars” and “Anything is Possible” in both Turkish and English, online for a chance to win a role in a Strawberry Shortcake TV commercial. Ten finalists were chosen among 300 video submissions to perform at the grand finale event, held at the Kozzy Shopping Center in Istanbul on May 27th and judged by local Turkish celebrities.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Minika Goes Off to the Woods

Studio 100 Media GmbH, a subsidiary of family entertainment group Studio 100, has sealed a licensing deal with Turkey’s leading kids’ network, Minika.  The newly launched Turkish children’s network has acquired the animation series Woodlies (26 x 24 mins). Created by children’s author Cornelia Funke, renowned for her worldwide bestsellers, including Thief Lord, Inkheart, and Dragon Rider, Woodlies combines adventures with ecological and environmental issues.

The agreement gives Minika free television and VOD rights for the animated series over a five-year period.  Targeted at 6- to 11-year-olds, Woodlies is produced by Woodlies Pty, Ltd. in association with Telegael Teoranta, Channel 7 (Australia), and ZDF (Germany).  The hybrid series that combines 3-D and 2-D animation is directed by Alex Stadermann, Brad Greenwood, and Alex White.

This post was originally written by Jazmin Idakaar and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.