China Toy Fair


SeaWorld and Sleepy Giant Introduce Mobile App Game

SEAWORLD PARKS & ENTERTAINMENT TURTLE TREK LOGOWhen the 2013 Licensing Expo kicks off in Las Vegas June 18, SeaWorld Parks & Entertainment will debut a product line-up including a marine animal-inspired mobile app game.

In a product development arrangement with Sleepy Giant, Sea World recently introduced Turtle Trek, a fun, immersive mobile game featuring a plucky sea turtle that conquers a variety of challenges and discovers new friends in an ever-changing seascape. Based on the success of this game, the company plans to produce multiple kid-centric digital games and apps. The company is also introducing classic toys such as an animal-themed puzzle.

At the Expo, SeaWorld plans to promote products that demonstrate the company’s active involvement in animal rescue and rehabilitation.   As an example of products that demonstrate this deep commitment, SeaWorld launched its TV series, Sea Rescue, and a new Saving a Species DVD collection—both of which give consumers a first-hand view of the company’s rescue, rehabilitation, and release programs, and conservation efforts all over the world.