Spin Master’s Paw Patrol Helps Boost Nickelodeon’s Ratings

paw-patrol-post-2Spin Master‘s Paw Patrol helped to tip the scales in Nickelodeon‘s favor, making it the children’s TV network leader in the battle between Disney and Nickelodeon for kids share, according to a report on Bloomberg News. The battle between these two large players grew even more after last year’s debut of Disney Junior, a channel aimed a preschoolers watching Nick Jr.

Nickelodeon cited Nielsen data that reported it averaging 918,000 viewers a day among kids ages 2 to 11 in the fourth quarter through December 15 compared to The Disney Channel’s 874,000 viewers. According to the Bloomberg News article, the ratings shift, is accelerating ad sales for Viacom, which posted its best quarterly growth in at least two years last month. The battle between the largest players in children’s TV intensified last year after the debut of Disney Junior, a channel aimed at preschoolers who watch Nick Jr.

Touchable Television for the Touchscreen Generation

Television and technology industry veterans Alex Kay, Scott Webb, and Tinsley Galyeanthe announced the launch of New York-based PlaySquare, LLC, a new company that will develop tablet-based Touchable Television.

The Touchable Television transforms television into an adventure in which children are able to watch, think, and act. Touchable Television is the combination of existing television episodes with interactive content that allows a child to step into and participate in the actual story of a television property.

PlaySquare has signed an agreement with  children’s media specialist Tina Peel to serve as advisor and executive producer. Peel has more than 30 years of experience in creating, producing, managing, and evaluating television and media products for children and families.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.