China Toy Fair


Spin Master Entertainment Launches its First Preschool Animated Series, Paw Patrol

PawPatrolSpin Master Entertainment, in association with Nickelodeon, launches its first solely owned intellectual property, Paw Patrol. Paw Patrol, based on a concept by Keith Chapman (Bob the Builder), with animation from Guru Studio (The Backyardigans and Justin Time), is set to premiere August 12 on Nickelodeon in the U.S., followed by the Canadian premiere on TVO and Knowledge Network on September 2. The series will begin airing on Nickelodeon’s international channels in the fall.

Paw Patrol is a CG-animated series starring a pack of six heroic puppies–Chase, Marshall, Rocky, Rubble, Zuma, and Skye–led by a tech-savvy, 10-year-old boy, Ryder. The series focuses on citizenship, social skills, and problem-solving. The Paw Patrol work together to protect the Adventure Bay community believing that “No job is too big, no pup is too small!”

Spin Master is responsible for producing and distributing Paw Patrol in Canada through broadcast partners TVO and Knowledge Network, as well as owning the worldwide toy rights. Nickelodeon licensed from Spin Master the global (excluding Canada) distribution rights for the show on behalf of Viacom International, as well as ancillary exploitation rights, including licensing and merchandising.

Wibbly Pig Comes to the U.S.

9 Story Entertainment has partnered with NCircle Entertainment for home entertainment sales of its animated preschool comedy series Wibbly Pig in the U.S.

Wibbly Pig takes the daily routine of a young child and finds humor and fun in every part of it. 9 Story co-produced the series with Wish Films (UK), which was originally commissioned by the BBC’s Cbeebies, TVO, and Knowledge Network. The series is based on the Wibbly Pig books by Mick Inkpen. The series is currently seen in more than 100 countries and premieres on Sprout (U.S) during The Good Night Show on August 27.

Wibbly does what children do, from day-to-day activities like getting into bed, wrapping a present or climbing a tree, to fantasy play like meeting a giant or going to the moon. He moves seamlessly in and out of fantasy play, echoing the way children interact and play. The simplest tasks are turned into a comedy routine, which Wibbly shares with the viewer.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

New VINCI Offering Provides Engaging and Educational Content for Kids

Rullingnet Corporation, home to VINCI Early Learning Systems, announced the release of VINCI Kids Library, which includes interactive stories, learning games, videos, and more than 500 titles at the launch, with an expected 1000 titles before the end of the year. Designed for children ages 18 months through nine years old, VINCI Kids Library is free from commercials, adult content, violence, and addictive in-app purchases, creating a unique and safe digital learning environment for children.

Rullingnet has partnered with leading children’s educational content providers, including TVO, The Jim Henson Company, and Mightybooks. The VINCI Kids Library will include popular games, such as TVO’s “Alphabet Goop,” “Tumbletown Mathletics,” and “Amazing Spelling Fleas;” Mightybooks’ “Pixie Has A Question;” and a selection of clips from “Sid the Science Kid.”

Additionally, VINCI is inviting game developers to help create apps on VINCI Kids Library. As a content provider, developers will have access to several co-marketing opportunities with VINCI, such as special features and announcements on VINCI’s social media channels, monthly newsletters, and numerous highlights of one’s brand at www.vincigenius.com.To learn more about how to become a VINCI content provider and to submit an app, visit developer.vincigenius.com.

VINCI Kids Library is available for download to the VINCI Early Learning Systems. All content within VINCI Kids Library will be offered free to customers until August 31, 2012.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.