China Toy Fair


Special Alien: Isolation Content Unites Original Movie Cast

AlienIsolationAlien: Isolation will include exclusive pre-order bonus content, featuring the vocal talent and likenesses of key cast members of the 1979 Twentieth Century Fox movie, Alien. Sigourney Weaver (who played Ellen Ripley), Tom Skerritt (Dallas), Veronica Cartwright (Lambert), Harry Dean Stanton (Brett), Yaphet Kotto (Parker) and Ian Holm (Ash) are set to feature in two downloadable bonus missions, which allow players to relive classic scenes from the movie.

Anyone who pre-orders the game will get a free upgrade to the Nostromo Edition, which includes the bonus content, Crew Expendable. Players can choose to play as one of three surviving crewmembers, only moments after Brett’s death at the jaws of the creature. As Ellen Ripley, Dallas, or Parker, players can explore the Nostromo from habitation deck down through engineering, coordinating their efforts with Lambert and Ash to lure the Alien into the ship’s airlock. [Read more...]

The Lego Group, FCP Launch The Simpsons-Branded Lego Set

Jan13.SimpsonsThe Lego Group has partnered with Twentieth Century Fox Consumer Products (FCP) to produce a construction set and licensed Lego minifigures inspired by the TV series The Simpsons. Fox will also air a special Lego episode of The Simpsons in May coinciding with the new products. The episode will feature the cast in Lego form.

The construction set will recreate the Simpsons’ family house, including the characters Homer, Marge, Bart, Lisa, Maggie, and Ned Flanders. It is set to launch in February in Lego stores and the Lego Shop at Home catalog and website. A separate line of 16 Lego The Simpsons minifigures will launch at mass toy retailers in May.

Cardinal Industries Turns 70

cardinalIn 1944, a young Les Berger, the founder of Cardinal Industries, started the company in Brooklyn. With his knowledge of plastics, Berger began manufacturing dominoes poker chip racks, hula hoops, and Mah Jongg sets.

Seventy years later, Cardinal has grown to become one of America’s top signature board game and puzzle companies offering more than 400 items including traditional games such as dominoes, checkers, and poker sets, as well as an extensive line of licensed games and lenticular, wood, and basic puzzles. With a worldwide reach Cardinal products can be found throughout North America, Europe, and Austraila. Cardinal has excelled in the licensed puzzle and game arena working with Disney, Marvel, Nickelodeon, Sanrio, Twentieth Century Fox, NBS, Warner Bros, Sesame Street, HIT Entertainment, Lucas, Mattel, and Hasbro, among others.

Fox Consumer Products UK Signs Glee Partners

Twentieth Century Fox Consumer Products UK has announced the first partnerships for its Glee licensing program. Fox Consumer Products has partnered with Konami Digital Entertainment for a new Nintendo Wii game, Karaoke Revolution Glee. In the video game, players sing alongside their favorite Glee characters and perform memorable scenes from season one.

Other new partners include GB Eye for a Glee-inspired range of postcards, posters, badges, and tattoo lines; Danila for calendars and diaries; Pyramid International for college stationery and bags; UK Greetings, Ltd. for a range of innovative greetings cards, gift wrap, and gift bags; Headline Publishing Group for a series of Glee novels and an official Glee annual; as well as new partners for mobile and computer accessories, gifts, health and beauty, bedding, confectionery, and apparel.

Twentieth Century Fox Restructures Licensing Division

Twentieth Century Fox Television has implemented a strategic restructuring of its licensing division intended to focus on long-term brand building and immediate growth of its international businesses. Under the newly created banner Fox Consumer Products, Executive Vice President Robert Marick has appointed a team of senior executives charged with strategically exploiting the company’s television and feature film properties through consumer products, retail partnerships, and licensing initiatives.

To head the Global Brand Management team, Marick has tapped Pam Kunick-Cohen as its new senior vice president. Her team is tasked to determine long-term franchise opportunities both domestically and globally.

In order to translate the lineup of television and film properties into new products, a new Senior Vice President of Global Creative has been named—riCardo crespo.

The newly designated Global Category Management team will include Gary Rosenfeld, senior vice president of new media, who will continue his role overseeing Fox’s portfolio of video game projects and managing the division’s games development staff. Lora Cohn will serve as vice president, toys & social expressions, while Virginia King is vice president, fashion & home.

As Fox Consumer Products sets its sights on expanding sales across the globe, Marick has developed teams to cover four distinct regions: North America, EMEA, Asia Pacific, and Latin America. This new approach is designed to strengthen operations in these regions and foster a deeper understanding of these individual marketplaces.

Each of the new members of the Fox Consumer Products team will be in attendance at Licensing Show.

The Toy Book’s Toy Report 01/13/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

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