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Hasbro and PEZ International Strike Sweet Deal for My Little Pony Branded PEZ Dispensers and Candy

MyLittlePony.PEZHasbro Inc. has signed a global licensing agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers, PEZ dextrose fizzy candy, and fizzy rolls. The new dispensers and candy are on display at Hasbro’s booth at Brand Licensing Europe in London, and will be available beginning in early 2015 in Germany, France, and Austria, followed by additional markets worldwide.

The My Little Pony line of PEZ dispensers will be based on Pinkie Pie, Twilight Sparkle, and Rainbow Dash, and the assorted fruit candy range will include lemon, strawberry, orange, and cherry flavors.

Shout! Factory and Hasbro Studios Distribute My Little Pony Equestria Girls

MLPEG General Key Art NOT COVER 300dpiShout! Factory and Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro Inc., announced a new worldwide distribution alliance for the animated movie My Little Pony Equestria Girls. Produced and developed by Hasbro Studios, this new animated family adventure delivers a new take on the popular My Little Pony: Friendship is Magic animated series, packed with familiar characters, vibrant animation, and original music that the whole family will enjoy.

My Little Pony Equestria Girls is set to hit the home entertainment marketplace and a variety of digital entertainment platforms in North America and international territories later this year. When a crown is stolen from the Crystal Empire, Twilight Sparkle pursues the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet—high school. With help from her new friends who remind her of Ponyville’s Applejack, Rarity, Rainbow Dash, Pinkie Pie, and Fluttershy, she embarks upon a quest to find the crown and change the destiny of these two parallel worlds.

My Little Pony Featured in Target Stores

Hasbro, Inc. has premiered an exclusive My Little Pony retail program at Target. The program includes an out-of-aisle premium space in the toy department devoted to My Little Pony merchandise, inspired by the magical world of Canterlot from the television series My Little Pony Friendship is Magic, which airs on The Hub. The new program debuted this week.

My Little Pony-branded products featured in the Canterlot section at Target include bedding, costumes, books, T-shirts, arts and crafts, activity sets, and exclusive toys, primarily focused on the ponies Princess Celestia, her sister Princess Luna, and Twilight Sparkle.