Activision Publishing Inc. has launched #TrapAndPlaySweeps, a three-week sweepstakes for Skylanders fans. Players are instructed to tweet photos or video of themselves playing Skylanders Trap Team to the official Skylanders Twitter channel (@SkylandersGame), using #TrapAndPlaySweeps #Skylanders for the chance to win prizes through December 11.
In just under two weeks, the Lalaloopsy World’s Largest PJ Party is scheduled to take place, in which MGA Entertainment will attempt to break the official Guinness World Record for most slumber party participants in multiple locations. The current record stands at 34,000 girls.
Lalaloopsy’s World’s Largest PJ Party will be held on November 15 from 7 to 10 p.m. ET, with live tweets and Facebook posts at twitter.com/lalaloopsy and facebook.com/lalaloopsy, respectively, from the event. Anyone can join the fun using the hashtag #LalaPJParty, and participants will have a chance to win prizes, answer trivia questions, and enjoy Lalaloopsy activities.
The graphic above has a checklist of items that PJ partygoers may want to gather in advance. In addition, fun graphics to print and use in Lala-selfies during the party can be downloaded from the following Dropbox site.
A New York City-based start-up, BubbleBall Inc., is introducing bubble soccer to the United States. The sport is regular soccer played inside a giant, protective, and bouncing bubble suit, and is popular in Europe and Australia. BubbleBall Inc. is currently selling products nationwide and inviting people to play the sport in New York. In celebration of the World Cup, the company is also giving away free products through its Twitter sweepstakes.
Reservations can be made to play BubbleBall in New York at Chelsea Piers starting July 12.
Tetris is turning 30, and to celebrate, the iconic puzzle game brand invites game fans to meet up on June 6, the official anniversary date. Meet up planners can register the time and location for their June 6 event at meetup.com/tetris30, with a Meetup.com account, and invite friends and community to come together and celebrate all-things Tetris.
Fans are encouraged to tweet their photos with the hashtags #Tetris30 and #WeAllFitTogether, to promote their local meet ups on tetris.com, Twitter, and Facebook. Meanwhile, the challenge is on at meetup.com/tetris30 for fans to celebrate the anniversary in their own creative way.
Got plans this weekend? This past April 1, it appeared that toddlers had taken over Boon’s social media pages, and while that turned out to be an April Fool’s joke, many of the random photos posted by Boon are part of a larger social media game. Indeed, photos found at Boon’s Facebook, Twitter, Instagram, and Pinterest pages contain “clues” about specialty retailers in the Boston, Chicago, San Francisco, and Los Angeles areas.
Details on how to decipher these clues have been posted in videos on Boon’s blog. Through Sunday, any fans in those cities who figure out the clues—and subsequently check-in at the specialty retailer in their city on Foursquare—will receive a discount code for 20 percent off Boon products.
Innovation First International, in cooperation with developer Behaviour Interactive, has launched the Hexbug Havoc game on the Apple App Store. The app allows users to choose their own Nano V2 to play each mission on a race track that is filled with horizontal tracks and vertical tubes filled with collectibles, power-ups, obstacles, and enemy Hexbugs.
The game features swipe, tap, and jump controls; battle missions; and a range of different tracks and Nano V2 elements unlockable through game play. The game can also be accessed through Game Center, where players can challenge friends and post their scores to Facebook and Twitter.
The PlayStation 4 system is available in the U.S. and Canada with a lineup of more than 20 first- and third-party games, including titles such as Knack and Killzone: Shadow Fall. The PS4 will have a library of more than 30 games by year’s end.
Game developers will be able to create huge, interactive worlds in smooth 1080p HD resolution, thanks to the PS4’s PC architecture, which includes an enhanced Graphics Processing Unit and 8GB of GDDR5 unified system memory. The system also takes social connectivity up a level: By pressing the “Share” button on the Dualshock 4 wireless controller, images and videos can be shared with other players through the PS4’s Dynamic Menu, or on social networking services such as Facebook and Twitter, and internet streaming services such as Ustream and Twitch.
The PS4 also integrates second screens, including the PlayStation Vita system, smartphones, and tablets. Using the PlayStation app, available for free on the iOS App Store and Google Play, these devices can be used to look at maps while playing an adventure game, purchase a PS4 game, and more. In addition, through Remote Play and Wi-Fi on home networks, gamers can now play most PS4 games on their PS4 Vita while the TV screen is being used for something else.
Disney Store is giving shoppers the chance to start shopping online earlier with special discount pricing launching the weekend before Thanksgiving, November 22 to 24. Starting A selection of Disney Store’s Magical Week deals will launch on November 22 at 12:30 a.m. PST online at DisneyStore.com/magicalweekdeals. November 25, all of Disney Store’s Magical Week deals will be available in stores and online at special low prices, a first for the retailer. An additional deal will be unveiled online on Thanksgiving, November 28, and when stores open for Magical Friday.
Shoppers can interact with Disney Store’s guest services team on Twitter @DisneyStore. Updates on deals will be posted on Disney Store’s Facebook page as well. For holiday gift-giving inspiration, shoppers can browse the Holiday Gift Guide on DisneyStore.com and the Holiday Lookbook on Facebook.
Shoppers who prefer to shop from mobile devices can use the Disney Store’s mobile site and app. Through the mobile site, users can receive timely message alerts for new arrivals, in-store events, and promotional offers.
Innovation First International (IFI) has announced that its two new Hexbug micro robotic product lines, Nano V2 and Aquabot, are now available at specialty and mass retailers nationwide, including Walmart, Target, Toys “R” Us, and RadioShack.
This month also marks the launch of company’s “They Can Climb” marketing campaign, playing off the Nano V2 feature, with a mix of TV advertising across all children’s TV networks, a series of consumer-generated online and social media contests, and an experiential marketing integration event that it hosted at the X Games X Fest Los Angeles. IFI’s comprehensive fall TV public relations and advertising schedule will also include the Aquabot as well as some of the Hexbug Micro Robotic Creatures.
Hexbug is using social media tools like Pinterest, Facebook, Twitter, and Vine for its “They Can Climb” video contest. To participate, entrants need a Vine, Twitter, Facebook, or Instagram account and to include the “#theycanclimb” along with a capture of something that incorporates Hexbugs. Every entrant will receive a $5 promo code off his or her next purchase on www.hexbug.com. Weekly winners will also be chosen to receive a Nano V2 Black Hole set and will also be featured on www.nanov2.com.