MarVista Entertainment has launched a comprehensive licensing program for Radio Rebel, its second production for Disney Channel, produced with Two 4 The Money Media. Brand Sense Partners, the brand extension agency for Radio Rebel, has secured merchandise partnerships for printed gifts (Scorpio Posters), bracelets and hair accessories, apparel items, customizable notebooks, and more. Merchandise will be available online and through independent retailers.
Radio Rebel stars Debby Ryan, a teen who breaks free from her shy self and into the persona of a bold podcast host that rocks her Seattle high school with music and the message to “be yourself.” The movie was directed by Peter Howitt and written by Erik Patterson and Jessica Scott, based on the novel Shrinking Violet by Danielle Joseph.
This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
